Nissan: Nissan joins army with Twitch to applaud a recover of ‘Star Wars: The Last Jedi’ in an epic highway conflict of Dark vs. Light with a Nissan LEAF

Posted on 15. Dec, 2017 by in Nissan Canada

 

NASHVILLE, Tenn. – Nissan currently denounced a first-of-its-kind selling knowledge with amicable video use Twitch as partial of a carmaker’s partnership with Lucasfilm to foster a arriving Star Wars: The Last Jedi film, in theaters Dec. 15.

The 90-minute knowledge is a first-ever for Twitch, a world’s heading video use and village for gamers, and partial of Nissan’s stability bid to move a new 2018 LEAF and Nissan Intelligent Mobility to consumers regulating cutting-edge technology.

The live-streamed plea will underline dual renouned Twitch broadcasters competing opposite one another behind a circle of a 100% electric all-new Nissan LEAF on a practical goal to rescue a downed Starfighter from rivalry territory.

“We can't consider of a some-more sparkling approach to applaud a perfection of a Star Wars: The Last Jedi partnership than this fan-guided Twitch foe to a opening night of a film,” pronounced Jeremy Tucker, clamp president, Marketing Communications Media, Nissan North America, Inc. “We are vehement for Twitch fans to rivet with a Nissan Intelligent Mobility technologies accessible on a all-new 100% electric Nissan LEAF by a iconic imagery and characters of Star Wars.”

In a foe dual Twitch pilots, traversing a real-life course, will use a LEAF with Intelligent Mobility technologies to navigate a “galaxy” and overcome hurdles along a way. Fans in Twitch discuss will join a movement online by selecting a side, and afterwards have a ability to muster mechanics to possibly assistance their group or impede a opponent.

“Twitch and Nissan are both during a forefront of pushing new experiences, that is reflected in a Nissan’s newest campaign,” pronounced Anthony Danzi, SVP of Client Strategy during Twitch. “By mixing a Star Wars star and Nissan’s newest vehicles with Twitch’s interactive live discuss underline and tip streaming personalities, viewers will be in for a one-of-a-kind event.”

Available in Jan 2018 with a operation of 150 miles and a bottom cost underneath $30,000, a all-new 100% electric all-new 2018 Nissan LEAF offers some-more operation during a reduce price. Embodying Nissan Intelligent Mobility, a new Nissan LEAF facilities innovative motorist support technologies such as ProPILOT Assist and e-Pedal along with NissanConnectSM featuring Apple CarPlay™ and Android Auto. Nissan LEAF continues to be a best-selling 100% electric car in a U.S. and a world.

Launched in 2011, Twitch attracts 15 million daily active visitors who rivet with over dual million broadcasters any month by chatting with them in real-time.

The Twitch knowledge rounds out Nissan’s high-tech selling partnership with Lucasfilm and Star Wars: The Last Jedi. In an bid to teach consumers on Nissan Intelligent Mobility, a association has leveraged practical reality, protracted existence and cutting-edge TensorFlow record that allows consumers to control images on a shade hands-free in further to Twitch.

Viewers can watch a conflict live on Twitch around a couple next on Thursday, Dec. 14 during 6:00 pm EST/3:00 pm PST only before a central Star Wars: The Last Jedi film premiere.

https://www.twitch.tv/nissan

About Nissan North America
In North America, Nissan’s operations embody automotive styling, engineering, consumer and corporate financing, sales and marketing, placement and manufacturing. Nissan is dedicated to improving a sourroundings underneath a Nissan Green Program and has been famous annually by a U.S. Environmental Protection Agency as an ENERGY STAR® Partner of a Year given 2010. More information on Nissan in North America and a finish line of Nissan and INFINITI vehicles can be found online during www.nissanusa.com and www.infinitiusa.com, or revisit a U.S. media sites nissannews.com and infinitiews.com.

About Nissan Motor Co., Ltd.
Nissan is a tellurian full-line car manufacturer that sells some-more than 60 models underneath a Nissan, INFINITI and Datsun brands. In mercantile year 2016, a association sole 5.63 million vehicles globally, generating income of 11.72 trillion yen. Nissan engineers, manufactures and markets a world’s best-selling all-electric car in history, a Nissan LEAF. Nissan’s tellurian domicile in Yokohama, Japan, manages operations in 6 regions: Asia Oceania; Africa, Middle East India; China; Europe; Latin America; and North America. Nissan has a tellurian workforce of 247,500 and has been partnered with French manufacturer Renault underneath a Renault-Nissan Alliance given 1999. In 2016, Nissan acquired a 34% interest in Mitsubishi Motors, that became a third member of a Alliance – a organisation with total annual sales of roughly 10 million units a year.

For some-more information about a products, services and joining to tolerable mobility, visit nissan-global.com. You can also follow us on FacebookInstagramTwitter and LinkedIn and see all a latest videos on YouTube.

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Contact
Wendy Orthman
Senior Manager, Product Communications, Truck, LCV, Outdoor and Marketing
313-971-4933
wendy.orthman@nissan-usa.com

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