Nissan: Nissan joins army with Twitch to applaud a recover of ‘Star Wars: The Last Jedi’ in an epic highway conflict of Dark vs. Light with a Nissan LEAF

Posted on 15. Dec, 2017 by in Nissan Canada


NASHVILLE, Tenn. – Nissan currently denounced a first-of-its-kind selling knowledge with amicable video use Twitch as partial of a carmaker’s partnership with Lucasfilm to foster a arriving Star Wars: The Last Jedi film, in theaters Dec. 15.

The 90-minute knowledge is a first-ever for Twitch, a world’s heading video use and village for gamers, and partial of Nissan’s stability bid to move a new 2018 LEAF and Nissan Intelligent Mobility to consumers regulating cutting-edge technology.

The live-streamed plea will underline dual renouned Twitch broadcasters competing opposite one another behind a circle of a 100% electric all-new Nissan LEAF on a practical goal to rescue a downed Starfighter from rivalry territory.

“We can't consider of a some-more sparkling approach to applaud a perfection of a Star Wars: The Last Jedi partnership than this fan-guided Twitch foe to a opening night of a film,” pronounced Jeremy Tucker, clamp president, Marketing Communications Media, Nissan North America, Inc. “We are vehement for Twitch fans to rivet with a Nissan Intelligent Mobility technologies accessible on a all-new 100% electric Nissan LEAF by a iconic imagery and characters of Star Wars.”

In a foe dual Twitch pilots, traversing a real-life course, will use a LEAF with Intelligent Mobility technologies to navigate a “galaxy” and overcome hurdles along a way. Fans in Twitch discuss will join a movement online by selecting a side, and afterwards have a ability to muster mechanics to possibly assistance their group or impede a opponent.

“Twitch and Nissan are both during a forefront of pushing new experiences, that is reflected in a Nissan’s newest campaign,” pronounced Anthony Danzi, SVP of Client Strategy during Twitch. “By mixing a Star Wars star and Nissan’s newest vehicles with Twitch’s interactive live discuss underline and tip streaming personalities, viewers will be in for a one-of-a-kind event.”

Available in Jan 2018 with a operation of 150 miles and a bottom cost underneath $30,000, a all-new 100% electric all-new 2018 Nissan LEAF offers some-more operation during a reduce price. Embodying Nissan Intelligent Mobility, a new Nissan LEAF facilities innovative motorist support technologies such as ProPILOT Assist and e-Pedal along with NissanConnectSM featuring Apple CarPlay™ and Android Auto. Nissan LEAF continues to be a best-selling 100% electric car in a U.S. and a world.

Launched in 2011, Twitch attracts 15 million daily active visitors who rivet with over dual million broadcasters any month by chatting with them in real-time.

The Twitch knowledge rounds out Nissan’s high-tech selling partnership with Lucasfilm and Star Wars: The Last Jedi. In an bid to teach consumers on Nissan Intelligent Mobility, a association has leveraged practical reality, protracted existence and cutting-edge TensorFlow record that allows consumers to control images on a shade hands-free in further to Twitch.

Viewers can watch a conflict live on Twitch around a couple next on Thursday, Dec. 14 during 6:00 pm EST/3:00 pm PST only before a central Star Wars: The Last Jedi film premiere.

About Nissan North America
In North America, Nissan’s operations embody automotive styling, engineering, consumer and corporate financing, sales and marketing, placement and manufacturing. Nissan is dedicated to improving a sourroundings underneath a Nissan Green Program and has been famous annually by a U.S. Environmental Protection Agency as an ENERGY STAR® Partner of a Year given 2010. More information on Nissan in North America and a finish line of Nissan and INFINITI vehicles can be found online during and, or revisit a U.S. media sites and

About Nissan Motor Co., Ltd.
Nissan is a tellurian full-line car manufacturer that sells some-more than 60 models underneath a Nissan, INFINITI and Datsun brands. In mercantile year 2016, a association sole 5.63 million vehicles globally, generating income of 11.72 trillion yen. Nissan engineers, manufactures and markets a world’s best-selling all-electric car in history, a Nissan LEAF. Nissan’s tellurian domicile in Yokohama, Japan, manages operations in 6 regions: Asia Oceania; Africa, Middle East India; China; Europe; Latin America; and North America. Nissan has a tellurian workforce of 247,500 and has been partnered with French manufacturer Renault underneath a Renault-Nissan Alliance given 1999. In 2016, Nissan acquired a 34% interest in Mitsubishi Motors, that became a third member of a Alliance – a organisation with total annual sales of roughly 10 million units a year.

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Wendy Orthman
Senior Manager, Product Communications, Truck, LCV, Outdoor and Marketing

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