Nissan: Nissan launches Interactive Brochure Hub app

Posted on 09. Dec, 2015 by in Nissan Canada

NASHVILLE, Tenn. – Nissan currently expelled a new Interactive Brochure Hub app, accessible primarily for use on tablets (iOS and name Android devices), that allows buyers to learn minute information about any Nissan automobile of their choice. The new no-charge app was grown in-tune with flourishing consumer expenditure of digital media on mobile devices. Visit on your inscription for a couple to a downloadable app; a smartphone chronicle of a app is designed for a entrance year.

According to a J.D. Power 2012-2015 New Auto Shopper Study, some-more than 50 percent of shoppers now use a mobile device to investigate a automobile purchase. The new Nissan Interactive Brochure Hub app puts a brand’s whole automobile lineup during a shopper’s fingertips, with interactive calm that delivers an immersive digital experience.

“Millennials generally are relocating divided from desktop computers to tablets and smartphones exclusively to bond online,” pronounced Jeremy Tucker, clamp president, Marketing Communications Media during Nissan North America. “This new app helps us be wherever a buyers are, with a information they need to make sensitive squeeze decisions.”


Nissan is entrance off record-setting sales in November, and launches this interactive Brochure Hub streamer into a holiday selling season. This is a initial automotive app that simplifies a selling routine by violation it down and organizing calm into a “Why” and “Which” of selecting a vehicle. The “Why” territory includes a full product story, covering a pivotal facilities and innovations that assistance remonstrate a shopper to cruise a Nissan over a competition. The “Which” territory guides a shopper by a trim levels, tone and interiors, packages, accessories and full specs – all a information they need to find only a right indication for them. It can be used for configuring their automobile online or when visiting a Nissan dealership.

The new app brings a abounding storytelling of a printed leaflet to life with videos, demos, tone selectors and more, all with easy navigation. Videos integrated into a stories assistance explain facilities and benefits. Shoppers can also find all a applicable videos in one location. For example, interactive tap-and-click animations assistance denote technologies such as a Advanced Drive-Assist Display, or let a user personalize their automobile with JUKE Color Studio, or learn about a components of a TITAN XD chassis.

“The Interactive Brochure Hub app delivers on Nissan’s code guarantee of creation and fad for everyone,” combined Tucker. “Particularly as a new era of automobile buyers proceed automobile ownership, this app transforms how consumers investigate and emporium for a new vehicle, with a clearest, many pure display of automobile options and trim levels we’ve ever offered.”

Once a consumer builds and selects a automobile that they would like to squeeze on a app, there is a couple out to where they can cost a automobile and bond with a internal Nissan dealer. 

About Nissan North America
In North America, Nissan’s operations embody automotive styling, engineering, consumer and corporate financing, sales and marketing, placement and manufacturing. Nissan is dedicated to improving a sourroundings underneath a Nissan Green Program and has been famous annually by a U.S Environmental Protection Agency as an ENERGY STAR® Partner of a Year given 2010. More information on Nissan in North America and a finish line of Nissan and Infiniti vehicles can be found online during and, or revisit a U.S. media sites and

About Nissan Motor Co.
Nissan Motor Co., Ltd., Japan’s second-largest automotive company, is headquartered in Yokohama, Japan, and is partial of a Renault-Nissan Alliance. Operating with some-more than 247,500 employees globally, Nissan sole 5.32 million vehicles and generated income of 11.38 trillion yen (USD 103.6 billion) in mercantile year 2014. Nissan delivers a extensive operation of some-more than 60 models underneath a Nissan, Infiniti and Datsun brands. Nissan leads a universe in zero-emission mobility, dominated by sales of a LEAF, a initial mass-market, pure-electric vehicle. It is a best-selling EV in story with roughly 50% share of a zero-emission automobile segment. For some-more information on the products, services and joining to tolerable mobility, revisit the website during

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Jeannie Whited
Nissan North America

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