Nissan: Nissan launches new radio blurb for a Nissan Micra featuring Alex Tagliani

Posted on 07. Jul, 2015 by in Nissan Canada

MISSISSAUGA, ONT. – Today, Nissan announced a launch of a new inhabitant radio debate for a Nissan Micra featuring veteran competition automobile driver, Alex Tagliani, Nissan, operative with a Quebec-based artistic agency, TAM-TAM/TBWA, grown dual opposite versions of a same radio spot: one for English Canada and one for French Canada. Both versions underline Montreal native, Alex Tagliani, and are matching in format and premise, though underline opposite ancillary talent for a particular denunciation markets. The 30-second radio mark is a initial featuring a Nissan Micra given a subcompact vehicle’s marketplace launch in Apr of 2014.

The radio mark incorporates a Nissan Micra Cup, and was grown and filmed wholly in Quebec, where a Nissan Micra Cup array is now executing a initial season. At a stop light, Alex Tagliani pulls adult in a Micra Cup competition automobile to a Nissan Micra SR carrying a immature male holding a Micra out for a test-drive, accompanied by a Nissan sales representative. The motorist of a Nissan Micra SR creates eye hit with a Canadian racing legend, and triggers a plea to see who can lift divided from a light a fastest, most to a discomfit of a Nissan sales representative. True-to-life, Alex Tagliani, after requesting a throttle, fast leaves his aspirant in his back perspective mirror.



“The Nissan Micra is famous for a fun-to-drive factor, affordability, and reliability, and a Nissan Micra Cup is all about carrying fun and pulling a boundary on a track. So, when we motionless to rise new, full-length radio spots for Micra, we were desirous by a Nissan Micra Cup, and wanted to work with talent who would constraint a upbeat, nonetheless energetic elements both a Nissan Micra prolongation automobile and a Micra Cup array offer,” pronounced Christian Meunier, boss of Nissan Canada Inc. “We found a best probable star to accomplish this idea in Alex Tagliani! Everyone during Nissan is celebrated to see this Canadian motorsport idol mount behind Micra. Alex Tagliani’s shining racing career and charismatic celebrity lend themselves ideally to a radio mark that is comical and light-hearted, and does probity to both a Nissan Micra and a spec array in a name.”

The new Nissan Micra radio mark grown for English Canada launches today, Jul 6.


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