Nissan: Nissan named “Spanish TV Advertiser of a Year” by Nielsen

Posted on 24. Mar, 2016 by in Nissan Canada

  • This is a first-win for Nissan, who has been a finalist in a annual awards 7 times prior
  • Hispanic business contain 21 percent of Nissan’s annual sales

NEW YORK Speaking to Hispanic business in a culturally applicable approach is profitable off for Nissan in both attention approval – and in sales.

Nielsen named Nissan as a “Spanish-Language TV Advertiser of a Year” this morning during a press eventuality to flog off a 2016 New York International Auto Show Media Preview Days during a Jacob Javits Convention Center in Manhattan. 

This performance-based endowment is a outcome of viewers who evaluated any automotive code on total opening of a Spanish-language ads on recall, code remember and likeability.

Nielsen TV Brand Effect employs a nationally deputy online row of TV viewers who have watched programs within a past 24 hours. These panelists answer consult questions about a programs they watched and a commercials to that they were unprotected during a broadcasts. Since panelists respond formed on what they watched in their homes (as against to a investigate environment), a formula simulate real-life greeting to, and remember of, commercials.

“We comprehend a expansion event presented by a changing informative demographics in a U.S. that is led by Hispanic consumers. Our vigilant is to emanate ads that deeply rivet a Hispanic fans, including Spanish-language audiences, in a culturally applicable and authentic way,” pronounced Jeremy Tucker, clamp president, Nissan Marketing Communications Media. “This comes by original, ground-up artistic in a ads, and by appearance in passion points, such as Nissan’s sponsorship of a Mexican National Team.'”

According to POLK Insights marketplace data, Hispanic buyers delivered 33 percent of Nissan’s year-over-year sell sales expansion in 2014; Hispanic business paint 21 percent of Nissan’s consumer base.

The New York International Auto Show opens to a open on Mar 25 and runs by Apr 3. Nissan is displaying a newest models during a show, including a Altima sedan and Nissan Rogue crossover, both of that are enjoying quite clever expansion among Hispanic customers, adult 13 percent and 49 percent respectively in a segment. Nissan also has a new 2017 Nissan GT-R on display, that is creation a tellurian entrance during a New York show.

About Nissan North America
In North America, Nissan’s operations embody automotive styling, engineering, consumer and corporate financing, sales and marketing, placement and manufacturing. Nissan is dedicated to improving a sourroundings underneath a Nissan Green Program and has been famous annually by a U.S Environmental Protection Agency as an ENERGY STAR® Partner of a Year given 2010. More information on Nissan in North America and a finish line of Nissan and Infiniti vehicles can be found online during NissanUSA.com and InfinitiUSA.com, or revisit a U.S. media sites NissanNews.com and InfinitiNews.com.

About Nissan Motor Co.
Nissan Motor Co., Ltd., Japan’s second-largest automotive company, is headquartered in Yokohama, Japan, and is partial of a Renault-Nissan Alliance. Operating with some-more than 247,500 employees globally, Nissan sole 5.32 million vehicles and generated income of 11.38 trillion yen (USD 103.6 billion) in mercantile year 2014. Nissan delivers a extensive operation of some-more than 60 models underneath a Nissan, Infiniti and Datsun brands. Nissan leads a universe in zero-emission mobility, dominated by sales of a LEAF, a initial mass-market, pure-electric vehicle. It is a best-selling EV in history. For some-more information on a products, services and joining to tolerable mobility, revisit a website during Nissan-Global.com/EN/.

About Nielsen
Nielsen Holdings plc (NYSE: NLSN) is a tellurian opening government association that provides a extensive bargain of what consumers Watch and Buy. Nielsen’s Watch shred provides media and promotion clients with Total Audience dimensions services opposite all inclination where calm — video, audio and content — is consumed. The Buy shred offers consumer finished products manufacturers and retailers a industry’s usually tellurian perspective of sell opening measurement. By integrating information from a Watch and Buy segments and other information sources, Nielsen provides a clients with both world-class dimensions as good as analytics that assistance urge performance.  Nielsen, an SP 500 company, has operations in over 100 countries that cover some-more than 90 percent of a world’s population. For some-more information, visit www.nielsen.com. 

 

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Contact

Jeannie Whited
Brand Communications, Nissan Division U.S.
Jeannie.Whited@Nissan-USA.com
615-725-6461

Darla Turner
Multicultural Communications, Nissan North America
Darla.Turner@nissan-usa.com
615-725-5432

Brendan McCarthy
Nielsen
Brendan.Mccarthy@nielsen.com
646-654-8850

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