Nissan: Nissan takes on new debate plan to fuel rare expansion in North America

Posted on 09. Jun, 2016 by in Nissan Canada

NASHVILLE, Tenn. – Nissan currently announced a new selling height that addresses a obstacles and hurdles of bland driving, and showcases a modernized record capabilities of Nissan’s 2016 automobile lineup that concede drivers to “Take On” whatever hurdles distortion ahead. Building on movement following Nissan’s record-breaking calendar year sales in 2015, a new “Take On” selling height launches by a array of compelling, feature-focused advertisements and targeted digital content.     

 

“Nissan’s rested selling plan clearly showcases a code while celebrating a safety, capability and quality,” pronounced Jeremy Tucker, Vice President, Marketing Communications Media, Nissan North America. “By putting Nissan’s modernized motorist assistance systems during core theatre – and revelation their story in a constrained approach – we are educating today’s drivers on record accessible in a Nissan lineup. The summary pairs Nissan’s brand-DNA of pushing fad with applicable product information about how a vehicles are engineered to assistance hoop whatever a highway might bring.”

The new debate is a common work of long-time Nissan United partner agencies, including TBWA/Chiat/Day and Zimmerman Advertising. It is grounded in a low bargain of consumer insights and a needs of today’s drivers. “It’s no tip that pushing has spin a chore, with stressful hazards and distractions during each turn. By focusing on discerning and modernized reserve record and extended capabilities, a idea is to give Nissan drivers a disturb of meaningful that they have a certainty to overcome whatever life might chuck during them,” pronounced Tucker. “To do this, we move to life a hurdles of bland pushing – literally – and how Nissan delivers a resolution by modernized technologies.”

In one TV spot, “Shark,” constructed by partner group Zimmerman, a motorist of a Nissan Sentra avoids a collision with a melancholy shark-finned automobile regulating Blind Spot Warning, a partial of Nissan’s accessible Intelligent Safety Shield Technologies.

With additional TV rolling out after this summer, a debate also includes strong digital and amicable calm to element and amplify a “Take On” messaging opposite all channels.  

About Nissan North America
In North America, Nissan’s operations embody automotive styling, engineering, consumer and corporate financing, sales and marketing, placement and manufacturing. Nissan is dedicated to improving a sourroundings underneath a Nissan Green Program and has been famous annually by a U.S Environmental Protection Agency as an ENERGY STAR® Partner of a Year given 2010. More information on Nissan in North America and a finish line of Nissan and Infiniti vehicles can be found online during NissanUSA.com and InfinitiUSA.com, or revisit a U.S. media sites NissanNews.com and InfinitiNews.com.

About Nissan Motor Co.
Nissan Motor Co., Ltd., Japan’s second-largest automotive company, is headquartered in Yokohama, Japan, and is partial of a Renault-Nissan Alliance. Operating with some-more than 247,500 employees globally, Nissan sole 5.32 million vehicles and generated income of 11.38 trillion yen (USD 103.6 billion) in mercantile year 2014. Nissan delivers a extensive operation of some-more than 60 models underneath a Nissan, Infiniti and Datsun brands. Nissan leads a universe in zero-emission mobility, dominated by sales of a LEAF, a initial mass-market, pure-electric vehicle. It is a best-selling EV in history. For some-more information on a products, services and joining to tolerable mobility, revisit a website during Nissan-Global.com/EN/.

 

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Contact

Jeannie Whited
Nissan North America
615-725-6461
Jeannie.Whited@Nissan-USA.com

 

 

 

 

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