- Nissan to serve as exclusive automotive sponsor of the 2017 BET Awards and BET Experience for the fourth consecutive year
- 2017 Nissan Rogue Sport and GT-R will accessorize BET Awards red carpet
- Follow the excitement all weekend long with Nissan on social media: @NissanUSA
NASHVILLE, Tenn. – For the fourth consecutive year, Nissan will serve as the official automotive sponsor of the 2017 BET Awards and the BET Experience at L.A. LIVE (BETX). Taking place from June 22-25, the BET Experience precedes the annual BET Awards, which celebrate African Americans and other diverse performers in music, acting, sports and entertainment. The BET Experience is a four-day multicultural music and entertainment festival. Highlights of the event include seminars, celebrity guest appearances and live music.
Accessorizing the BET Awards red carpet will be Nissan’s new addition to its compact SUV family, the 2017 Rogue Sport, and a true icon of driving performance, the 2017 GT-R, at the award show taking place at 8 p.m. EDT/ 5 p.m. PDT on June 25 at the Microsoft Theater in Los Angeles, hosted by Leslie Jones.
“The BET Awards are the largest celebration of black culture and achievement and we are excited to be a part of this important celebration for the fourth consecutive year,” said Jeremy Tucker, Nissan’s Vice President, Marketing Communications and Media. “Nearly 40 percent of Nissan’s consumer base identifies as multicultural, and our support of the BET Awards and BET Experience is a priority for Nissan as we continually strive to reach new and diverse audiences.”
Nissan will sponsor the BETX Main Stage at the BET Experience on Saturday and Sunday, with the full schedule (all times listed in Pacific Daylight Time) as follows:
On Saturday afternoon, BETX attendees will be able to stop by the Nissan Dome to meet legendary rapper MC LYTE, and actress and social celebrity Jurnee Bell. Fans will also be able to interact with the latest line up of Nissan vehicles including the Rogue Sport and the Midnight Edition Altima and Maxima.
Music enthusiasts unable to attend the BETX or BET Awards can follow along with the excitement of the weekend on Nissan’s Twitter and Instagram feeds: @NissanUSA.
About BET Networks
BET Networks, a subsidiary of Viacom, Inc. (NASDAQ: VIA, VIA. B sted NYSE: VIA, VIA.B), is the nation’s leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary bet channel reaches more than 90 million households and can be seen in the United States, Canada, and the Caribbean, the United Kington and sub-Saharan Africa. BET is the dominant African-American consumer brand with a diverse group of business extensions: BET.com, a leading Internet destination for Black entertainment, music, culture, and news; CENTRIC, a 24-hour entertainment network targeting the African-American Woman, BET Music Networks – BET Jams, BET Soul and BET Gospel; BET Home Entertainment; BET Live, BET’s growing festival business; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET around the globe.
About BET Awards
The BET Awards is one of the most watched award shows on cable television according to the Nielsen Company. The BET Awards franchise remains as the #1 program in cable TV history among African-Americans, and it is BET’s #1 telecast every year. It recognizes the triumphs and successes of artists, entertainers, and athletes in a variety of categories.
BET Experience at L.A. LIVE Presented by Coca-Cola®
BET Networks, an entertainment powerhouse, and AEG, the world’s leading sports and live entertainment company and developer/operator of L.A. LIVE, have teamed up once again to create the BET EXPERIENCE AT L.A. LIVE (BETX), June 22 – 25, 2017, presented by Coca-Cola®. This four-day festival will be filled with music concerts taking place at The Novo by Microsoft and STAPLES Center; BET Fan Fest at the Los Angeles Convention Center including seminars, celebrity basketball games, celebrity meet greets; and other special appearances. The weekend will be capped off with the BET Awards on Sunday, June 25, 2017, at Microsoft Theater.
About AEG
Headquartered in Los Angeles, California, AEG is the world’s leading sports and live entertainment company. With offices on five continents, AEG operates in the following business segments: AEG Facilities, which is affiliated with or owns, manages or consults with more than 120 preeminent arenas, stadiums, theaters, clubs and convention centers around the world including The O2 Arena, the Sprint Center and the Mercedes-Benz Arenas; AEG Presents, which is dedicated to all aspects of live contemporary music performances, including producing and promoting global and regional concert tours, music and special events and world-renowned festivals; AEG Real Estate, which develops world-class venues, as well as major sports and entertainment districts like STAPLES Center and L.A. LIVE; AEG Sports, which is the world’s largest operator of sports franchises and high-profile sporting events; and AEG Global Partnerships, which oversees worldwide sales and servicing of sponsorships including naming rights, premium seating and other strategic partnerships. Through its worldwide network of venues, portfolio of powerful sports and music brands and its integrated entertainment districts, AEG entertains more than 100 million guests annually. More information about AEG can be found at www.aegworldwide.com.
About Nissan North America, Inc.
In North America, Nissan’s operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program and has been recognized annually by the U.S Environmental Protection Agency as an ENERGY STAR® Partner of the Year since 2010. More information on Nissan in North America and the complete line of Nissan and INFINITI vehicles can be found online at www.NissanUSA.com and www.INFINITIUSA.com, or visit the U.S. media sites NissanNews.com and INFINITINews.com.
# # #
Contact
Darla Turner
Nissan Corporate Communications
darla.turner@nissan-usa.com