Nissan: Nissan unleashes trio of aggressive "Winter Warrior" concepts just in time for the Chicago Auto Show

  • Custom-built Pathfinder, Murano and Rogue ready to conquer extreme winter weather with full snow track systems
  • Transformation from stock to “Warrior” mode includes Nissan Design America (NDA) – designed custom body wraps and full use of Genuine Nissan Accessories for the outdoor enthusiast
  • Winter Warrior trio draws attention to record-breaking sales of new Murano and Rogue crossovers in 2015 and full crossover lineup in 2016

CHICAGO – There’s winter, then there’s Warrior Winter. Snowfall, ice, drifts – conditions that challenge even the most capable of all-wheel drive vehicles. But not these aggressive Nissan models.

 

In celebration of the Chicago Auto Show, Nissan is giving three of its popular crossovers a little competitive edge – creating one-off versions of its popular Pathfinder, Murano and Rogue equipped with sets of heavy-duty snow tracks. The three custom Nissan “Winter Warrior” crossovers are ready to tackle even the record-breaking snowfalls experienced by many parts of the country already this year.

“Rogue, Murano and Pathfinder are proven all-wheel-drive crossovers that are very popular with customers, judging from exceptional sales results in 2015 and now in January 2016,” said Christian Meunier, senior vice president, Nissan Sales Marketing and Operations, Nissan North America, Inc. “With the Winter Warriors, we wanted to take that idea to the extreme, enhancing the vehicles’ advanced systems with special snow tracks, Genuine Nissan Accessories, and a custom exterior appearance.”

All three Nissan Winter Warriors feature custom heavy-duty track systems with custom matte-black finish frames. The DOMINATOR® Tracks, from American Track Truck, Inc., are 48 inches long, 30 inches high and 15 inches wide and replace the vehicles’ wheels and tires. The suspensions and wheel wells were modified to fit the snow tracks, but otherwise all drivetrain components, including the engines and Xtronic transmissions, are factory fresh.

Nissan Design America (NDA) created identical, custom matte red-chrome body wraps featuring a unique “track” design and Nissan “Winter Warrior” signage. A range of Genuine Nissan Accessories are also fitted to the three Winter Warriors, including cargo area protectors, all-season floor mats, roof rail crossbars and rear bumper protectors. They also each feature 9×9-foot hatch tents for true hardcore winter camping enthusiasts.

“With their solid Nissan underpinnings and exceptional ground clearance, these Winter Warriors are serious, extreme weather machines, not toys,” said Meunier. “But, they sure are fun – just like our entire lineup of family adventure-ready Pathfinders, Muranos and Rogues that you can drive straight off the showroom floor.”

Nissan SUV and crossovers have experienced record sales in recent years. In 2015, Murano sales increased 33 percent, while Rogue set an all-time record of more than 287,000 units – an increase of 44 percent. The sales momentum has continued in 2016 with a record-setting month for Pathfinder, Rogue and Murano, to the tune of 5 percent, 26 percent and 46 percent increases, respectively.
 
For more information on the complete lineup of Nissan SUVs, crossovers and Nissan Genuine Accessories, including photography, please visit www.NissanNews.com.

About Nissan North America
In North America, Nissan’s operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program and has been recognized annually by the U.S Environmental Protection Agency as an ENERGY STAR® Partner of the Year since 2010. More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at www.NissanUSA.com and www.InfinitiUSA.com, or visit the U.S. media sites NissanNews.com and InfinitiNews.com.

About Nissan Motor Co.
Nissan Motor Co., Ltd., Japan’s second-largest automotive company, is headquartered in Yokohama, Japan, and is part of the Renault-Nissan Alliance. Operating with more than 247,500 employees globally, Nissan sold 5.32 million vehicles and generated revenue of 11.38 trillion yen (USD 103.6 billion) in fiscal year 2014.

Nissan delivers a comprehensive range of more than 60 models under the Nissan, Infiniti and Datsun brands. Nissan leads the world in zero-emission mobility, dominated by sales of the LEAF, the first mass-market, pure-electric vehicle. It is the best-selling EV in history with almost 50% share of the zero-emission vehicle segment. For more information on our products, services and commitment to sustainable mobility, visit our website at http://www.nissan-global.com/EN/.

Nissan Winter Warriors Specifications

 

 

 

 

 

 

 

 

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Media Contacts:
Dan Passe
Product Communications, Nissan North America
615-725-5264
dan.passe@nissan-usa.com  

Phil Lienert 
Nissan Truck, SUV Crossover Communications
615-725-5236
phil.lienert@nissan-usa.com