- Category winner for second consecutive year
- Hispanic customers account for 21 percent of Nissan’s annual U.S. sales
- Nissan Rogue is one of the best-selling compact SUVs among Hispanic consumers
NEW YORK – Connecting with Hispanic consumers in a culturally relevant way continues to pay off for Nissan in both sales and industry recognition.
For the second consecutive year, Nielsen named Nissan as the “Spanish Advertiser of the Year.” Nissan received the award this morning during a press event that kicks off the 2017 New York International Auto Show Media Preview Days at the Jacob Javits Convention Center in Manhattan.
This performance-based award is based on viewers who evaluated each automotive brand on combined performance of the Spanish-language ads for recall, brand recall and likeability.
Nielsen TV Brand Effect employs a nationally representative online panel of TV viewers who have watched programs within the past 24 hours. These panelists answer survey questions about the programs they watched and the commercials to which they were exposed during the broadcasts. Since panelists respond based on what they watched in the real world (as opposed to research environment), the results reflect real-life reaction to, and recall of, commercials.
“We’re excited to receive this award for the second consecutive year as we recognize our engagement with Latinos as a driving force for our success,” said Jeremy Tucker, vice president, Marketing Communications and Media, Nissan North America, Inc. “We’ve connected with our Hispanic consumers, including Spanish-language audiences, through participation in passion points such as Nissan’s sponsorship of the Latin Grammys and Mexican National Team, and by creating ads that speak to them in a culturally relevant way.”
According to I.H.S. POLK market data, Nissan is among the top three brands among Hispanic customers, who represent 21 percent of Nissan’s consumer base.
The New York International Auto Show opens to the public on April 14 and runs through April 23. Nissan is displaying its newest models there, including the Nissan Rogue, one of the best-selling compact SUVs among Hispanics*, and the new Rogue Sport. Also on display at the New York show are the 2017 Nissan GT-R Track Edition, which is making its North American debut and the 2018 Nissan 370Z Heritage Edition.
*All sales claims based on 2016 calendar year I.H.S. POLK data.
About Nissan North America
In North America, Nissan’s operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program and has been recognized annually by the U.S Environmental Protection Agency as an ENERGY STAR® Partner of the Year since 2010. More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at www.NissanUSA.com and www.InfinitiUSA.com, or visit the U.S. media sites NissanNews.com and InfinitiNews.com.
About Nissan Motor Co., Ltd.
Nissan is a global full-line vehicle manufacturer that sells more than 60 models under the Nissan, INFINITI and Datsun brands. In fiscal year 2015, the company sold more than 5.4 million vehicles globally, generating revenue of 12.2 trillion yen. Nissan engineers, manufactures and markets the world’s best-selling all-electric vehicle in history, the Nissan LEAF. Nissan’s global headquarters in Yokohama, Japan, manages operations in six regions: ASEAN Oceania; Africa, Middle East India; China; Europe; Latin America and North America. Nissan has been partnered with French manufacturer Renault since 1999 and Mitsubishi Motors since 2016 under the Renault-Nissan Alliance.
For more information on our products, services and commitment to sustainable mobility, visit our website at http://www.nissan-global.com/EN/. You can also follow @NissanMotor on Twitter.
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Contact
Jeannie Whited
Brand Communications, Nissan Division U.S.
jeannie.whited@Nissan-USA.com
Darla Turner
Nissan Corporate Communications
(615) 725-5432
darla.turner@nissan-usa.com