Nissan: Nissan’s ad for the new Rogue conquers the galaxy in support of upcoming "Rogue One: A Star Wars Story"

 

  • Star Wars-themed TV spot highlights Nissan Rogue safety technologies designed to conquer any galaxy  
  • Other promotional campaign elements revealed, including a numbered, limited-edition collectible helmet that comes with purchase of the 2017 Rogue: Rogue One Star Wars Limited Edition vehicle

Mississauga, Ont. – Today, Nissan Canada announced the launch of its new promotional campaign in support of the upcoming film “Rogue One: A Star Wars Story.” The newly revised 2017 Nissan Rogue compact SUV is the centrepiece of the fully-integrated campaign that features Star Wars-themed TV ads, social and experiential content.

As one of five global brands joining with Lucasfilm to launch promotional campaigns for the first-ever standalone Star Wars story, Nissan also debuted today a numbered, limited-edition, full-sized-replica Death Trooper helmet that comes with purchase of the previously announced 2017 Nissan Rogue: Rogue One Star Wars Limited Edition vehicle.

“Nissan’s new custom-designed campaign aims to provide Nissan and Star Wars fans exclusive access to the popular franchise in ways they’ve never seen before,” said Jeremy Tucker, vice president, Marketing Communications Media, Nissan North America. “Through this exciting campaign, Nissan offers customers new Star Wars experiences as well as a unique look at what driving with the advanced technologies already available on Nissan’s industry-leading cars, trucks and SUVs brings.”

The “Battle Tested” TV campaign launching in Canada includes one 30-second national spot that begins airing in Canada this week, as well as a full 60-second hero version of the spot in cinemas and a flight of sales and dealer-engagement ads and that will follow later this fall. The 30-second hero spot takes place in a fictional Nissan test facility where engineers put vehicles through a series of routine safety tests and driving obstacles. This time, however, the Nissan Rogue and its driver are surrounded by Star Wars-themed simulations in the midst of an epic battle. A final test demonstrates the Rogue’s class-leading Forward Emergency Braking with Pedestrian Detection* as the driver navigates through a rugged obstacle course, dodging stormtroopers, rebel fighters and otherworldly debris in the vehicle’s path.

The spot highlights the comprehensive suite of Intelligent Safety Shield technologies available on the 2017 Nissan Rogue, including Intuitive All-Wheel Drive and the Forward Emergency Braking with Pedestrian Detection system. Forward Emergency braking with Pedestrian Detection can provide audio and visual display warnings to help alert the driver of a potential frontal collision. If a collision is unavoidable, the feature can engage the brakes to help reduce both the speed of the impact and the severity of the collision. The system is also designed to help avoid or mitigate frontal collisions with pedestrians, using a camera-based system to recognize human shapes.

“Showcasing Nissan’s advanced driver assistance systems in a simulated Star Wars environment, raises awareness for the robust technology offering on the newly refreshed Nissan Rogue in a very different way,” added Tucker. “The message pairs Nissan’s brand-DNA of driving excitement with relevant product information about how our vehicles are engineered to help our customers safely take on whatever out-of-this-world obstacles that they may encounter.”

In addition to the regional TV advertising rolling out later this year, the campaign includes robust digital and social content to complement and amplify the “Battle Tested” messaging across all channels.

About Nissan Rogue
The Nissan Rogue, one of the top 10 best-selling vehicles in Canada in October 2016, has been updated for the 2017 model year with fresh exterior and interior treatments, an expanded suite of Nissan Safety Shield technology including available Forward Emergency Braking with Pedestrian Detection*.

For more information on the 2017 Rogue and the complete lineup of Nissan vehicles, please visit Nissan.CA.

About “Rogue One: A Star Wars Story”
From Lucasfilm comes the first of the Star Wars standalone films, “Rogue One: A Star Wars Story,” a new epic adventure. In a time of conflict, a group of unlikely heroes band together on a mission to steal the plans to the Death Star, the Empire’s ultimate weapon of destruction. This key event in the Star Wars timeline brings together ordinary people who choose to do extraordinary things, and in doing so, become part of something greater than themselves.

“Rogue One: A Star Wars Story” is directed by Gareth Edwards and stars Felicity Jones, Diego Luna, Ben Mendelsohn, Donnie Yen, Mads Mikkelsen, Alan Tudyk, Riz Ahmed, with Jiang Wen and Forest Whitaker. Kathleen Kennedy, Allison Shearmur and Simon Emanuel are producing, with John Knoll and Jason McGatlin serving as executive producers. “Rogue One: A Star Wars Story” opens in Canadian theatres on December 16, 2016.

* Forward Emergency Braking with Pedestrian Detectino is not a replacement for responsible driving. May not provide warning or braking in certain conditions. Limitations apply. See Owner’s Manual for details.

 

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