Nissan: Nissan’s ad for a new Rogue takes on a universe in support of arriving "Rogue One: A Star Wars Story"

Posted on 27. Oct, 2016 by in Nissan Canada


  • Star Wars-themed TV mark highlights Nissan Rogue reserve technologies designed to “take on” any universe  
  • Other promotional debate elements revealed, including a numbered, limited-edition collectible helmet that comes with squeeze of a 2017 Rogue: Rogue One Star Wars Limited Edition car
  • Nissan’s Ultimate Access Sweepstakes offers fans a possibility to attend a “Rogue One: A Star Wars Story” film opening during El Capitan Theater in Hollywood

2017 Nissan Rogue Press Kit

NASHVILLE, Tenn. – Nissan currently denounced stretched sum of a new promotional debate in support of a arriving film “Rogue One: A Star Wars Story.” The newly revised 2017 Nissan Rogue compress SUV is a centerpiece of a entirely integrated debate that facilities Star Wars-themed TV ads, amicable and experiential content.

As one of 5 tellurian brands joining with Lucasfilm to launch promotional campaigns for a first-ever standalone Star Wars story, Nissan also debuted currently a numbered, limited-edition, full-sized-replica Death Trooper helmet that comes with squeeze of a previously announced 2017 Nissan Rogue: Rogue One Star Wars Limited Edition vehicle.

“Nissan’s new custom-designed debate aims to yield Nissan and Star Wars fans disdainful entrance to a renouned authorization in ways they’ve never seen before,” pronounced Jeremy Tucker, clamp president, Marketing Communications Media, Nissan North America. “Through this sparkling campaign, Nissan offers business new Star Wars experiences as good as a singular demeanour during what pushing with a modernized technologies already accessible on Nissan’s industry-leading cars, trucks and SUVs brings.”

The “Battle Tested” TV debate rising on Oct. 31 includes one 30-second inhabitant mark that starts airing on Halloween, as good as a full 60-second favourite chronicle of a mark in cinemas and a moody of sales and dealer-engagement ads and that will follow after this fall. The 30-second favourite mark takes place in a illusory Nissan exam trickery where engineers put vehicles by a array of slight reserve tests and pushing obstacles. This time, however, a Nissan Rogue and a motorist are surrounded by Star Wars-themed simulations in a midst of an epic battle. A final exam demonstrates a Rogue’s class-leading Forward Emergency Braking with Pedestrian Detection* as a motorist navigates by a imperishable barrier course, dodging stormtroopers, insurgent fighters and illusory waste in a vehicle’s path.

See a ad on a NissanUSA YouTube channel.

The mark highlights a extensive apartment of Intelligent Safety Shield technologies accessible on a 2017 Nissan Rogue, including Intuitive All-Wheel Drive and a Forward Emergency Braking with Pedestrian Detection system. Forward Emergency braking with Pedestrian Detection can yield audio and visible arrangement warnings to assistance warning a motorist of a intensity frontal collision. If a collision is unavoidable, a underline can rivet a brakes to assistance revoke both a speed of a impact and a astringency of a collision. The element is also designed to assistance equivocate or lessen frontal collisions with pedestrians, regulating a camera-based element to commend tellurian shapes.

“Showcasing Nissan’s modernized motorist assistance systems in a unnatural Star Wars environment, raises recognition for a strong record charity on a newly rested Nissan Rogue in a really opposite way,” combined Tucker. “The summary pairs Nissan’s brand-DNA of pushing fad with applicable product information about how a vehicles are engineered to assistance a business safely take on whatever out-of-this-world obstacles that they might encounter.”

In further to a informal TV promotion rolling out after this year, a debate includes strong digital and amicable calm to element and amplify a “Battle Tested” messaging opposite all channels.

Launching with a promotion on Oct. 31 is Nissan’s Ultimate Access Sweepstakes. This sweepstakes, that runs Oct. 31 by Nov. 27, gives fans a possibility to attend a “Rogue One: A Star Wars Story” opening night during a El Capitan museum in Hollywood. Beginning on Oct. 31, fans might register for a possibility to win during (subject to a central manners listed on this site; no squeeze is required to enter or win.)

* Forward Emergency Braking with Pedestrian Detection is not a deputy for obliged driving. May not yield warning or braking in certain conditions. Limitations apply. See Owner’s Manual for details.

About Nissan Rogue
The Nissan Rogue, marching a approach to a top-selling mark in a Nissan lineup, has been updated for a 2017 indication year with uninformed extraneous and interior treatments, an stretched apartment of Nissan Safety Shield record including accessible Forward Emergency Braking with Pedestrian Detection*, and a initial ever Rogue Hybrid model.

For some-more information on a 2017 Rogue and a finish lineup of Nissan vehicles, greatfully revisit or Nissan.CA.

About Nissan North America
In North America, Nissan’s operations embody automotive styling, engineering, consumer and corporate financing, sales and marketing, placement and manufacturing. Nissan is dedicated to improving a sourroundings underneath a Nissan Green Program and has been famous annually by a U.S. Environmental Protection Agency as an ENERGY STAR® Partner of a Year given 2010. More information on Nissan in North America and a finish line of Nissan and Infiniti vehicles can be found online during and, or revisit a U.S. media sites and

About “Rogue One: A Star Wars Story”
From Lucasfilm comes a initial of a Star Wars standalone films, “Rogue One: A Star Wars Story,” an all-new epic adventure. In a time of conflict, a organisation of doubtful heroes rope together on a goal to take a skeleton to a Death Star, a Empire’s ultimate arms of destruction. This pivotal eventuality in a Star Wars timeline brings together typical people who select to do unusual things, and in doing so, turn partial of something larger than themselves.

“Rogue One: A Star Wars Story” is destined by Gareth Edwards and stars Felicity Jones, Diego Luna, Ben Mendelsohn, Donnie Yen, Mads Mikkelsen, Alan Tudyk, Riz Ahmed, with Jiang Wen and Forest Whitaker. Kathleen Kennedy, Allison Shearmur and Simon Emanuel are producing, with John Knoll and Jason McGatlin portion as executive producers. “Rogue One: A Star Wars Story” opens in U.S. theaters on Dec 16, 2016.


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Nissan Brand Communications
Jeannie Whited

Jenna Hollmeyer

Lucasfilm Publicity
Christopher J. Argyropoulos

Walt Disney Studios Global Publicity
Global Publicity (LA) Michelle Rasic

Global Publicity (NY) Derek Del Rossi

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