Nissan: Nissan’s ‘Command Your Craft’ lets consumers control Star Wars-inspired vehicles via hand gestures

NASHVILLE, Tenn. – Fans can now take control of the Nissan-created “Star Wars:The Last Jedi”-inspired show vehicles using the gesture-based ‘Command Your Craft’ experience. The 3D experience recognizes and responds in real-time to hand gestures and is only available on NissanUSA.com/StarWars.

At the start, users must choose their path – the Resistance or First Order. Those who join the Resistance will meet the 2018 Nissan Rogue – Poe Dameron’s X-wing with BB-8. First Order sympathizers are met with the 2018 Nissan Maxima – Kylo Ren’s TIE Silencer. Once the vehicle is presented, hand gestures are used to summon, raise and rotate the vehicle on screen.

Command Your Craft is possible through the magic of Google’s TensorFlow, an open-source software library trained to recognize images and categorize them accordingly. Find this first-of-its-kind use of this technology only at NissanUSA.com/StarWars. See “Star Wars: The Last Jedi,” in theaters December 15th.

About Nissan North America
In North America, Nissan’s operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program and has been recognized annually by the U.S. Environmental Protection Agency as an ENERGY STAR® Partner of the Year since 2010. More information on Nissan in North America and the complete line of Nissan and INFINITI vehicles can be found online at www.nissanusa.com and www.infinitiusa.com, or visit the U.S. media sites nissannews.com and infinitiews.com.

About Nissan Motor Co., Ltd.
Nissan is a global full-line vehicle manufacturer that sells more than 60 models under the Nissan, INFINITI and Datsun brands. In fiscal year 2016, the company sold 5.63 million vehicles globally, generating revenue of 11.72 trillion yen. Nissan engineers, manufactures and markets the world’s best-selling all-electric vehicle in history, the Nissan LEAF. Nissan’s global headquarters in Yokohama, Japan, manages operations in six regions: Asia Oceania; Africa, Middle East India; China; Europe; Latin America; and North America. Nissan has a global workforce of 247,500 and has been partnered with French manufacturer Renault under the Renault-Nissan Alliance since 1999. In 2016, Nissan acquired a 34% stake in Mitsubishi Motors, which became the third member of the Alliance – a grouping with combined annual sales of almost 10 million units a year.

For more information about our products, services and commitment to sustainable mobility, visit nissan-global.com. You can also follow us on FacebookInstagramTwitter and LinkedIn and see all our latest videos on YouTube.

 

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Contact

Wendy Orthman
Senior Manager, Product Communications, Truck, LCV, Outdoor and Marketing
313-971-4933
wendy.orthman@nissan-usa.com