Nissan: Nissan’s Star Wars-themed practical existence knowledge picks adult Bronze Mobile Lion award

Posted on 25. Jun, 2017 by in Nissan Canada

CANNES, France – Nissan continues to showcase a Rogue indication operation with a Bronze Lion in a Mobile Category awarded during this year’s Cannes Lions International Festival of Creativity for “Battle Test: A Nissan 360-Degree Virtual Reality Experience.”

The immersive digital experience, simulating a terrain from Rogue One: A Star Wars Story,was done in partnership with Lucasfilm Ltd., Industrial Light Magic (ILM), Skywalker Sound and tellurian knowledge pattern group Critical Mass.

The Nissan and Star Wars partnership gives film buffs, automobile lovers and practical existence fans comparison a event to knowledge cinema-quality digital effects total by ILM, rendered in 360-degree, total with immersive sound-design and blending from Skywalker Sound.

“With this make-believe experience, we’re putting fans right in a center of a action,” pronounced Jeremy Tucker, clamp president, Marketing Communications Media, Nissan North America, Inc. “One of a many objectives was to rivet stream and intensity customers, and we successfully achieved that.”

The win reflects a tellurian knowledge pattern agency’s loyalty to customer-centric knowledge design, and an bargain of Nissan’s joining to automotive safety. The “Battle Test” knowledge demonstrates a modernized reserve facilities of a Nissan Intelligent Safety Shield®.

“Nissan was directed during joining audiences with a Nissan Rogue and a considerable array of reserve facilities in an interactive and memorable format,” total Chris Gokiert, President, Critical Mass. “We’re anxious to see ‘Battle Test: A Nissan 360-Degree Virtual Reality Experience’ accept a Bronze Mobile Lion.”

The entirely immersive knowledge was shortlisted for a mobile category, that includes some of a year’s tip digital work. A finish list is found here.

“On a road, obstacles seem in 360°. To denote this, a conflict was staged that pits we opposite a biggest threats in a Star Wars star in a 360-degree make-believe true out of a movies. It throws hurdles during we from all sides as if we were indeed there,” pronounced Steve Savic, executive artistic director, Critical Mass.

The partnership with Lucasfilm had a certain impact on sales of a Nissan Rogue. Year-over-year sales of Rogue were adult 53 percent in December, 46 percent in January, 54 percent in Feb and 43 percent in March.

About Nissan North America 
In North America, Nissan’s operations embody automotive styling, engineering, consumer and corporate financing, sales and marketing, placement and manufacturing. Nissan is dedicated to improving a sourroundings underneath a Nissan Green Program and has been famous annually by a U.S Environmental Protection Agency as an ENERGY STAR® Partner of a Year given 2010. More information on Nissan in North America and a finish line of Nissan and Infiniti vehicles can be found online during and, or revisit a U.S. media sites and

About Nissan Motor Co., Ltd.
Nissan is a tellurian full-line car manufacturer that sells some-more than 60 models underneath a Nissan, INFINITI and Datsun brands. In mercantile year 2016, a association sole 5.63 million vehicles globally, generating income of 11.72 trillion yen. Nissan engineers, manufactures and markets a world’s best-selling all-electric car in history, a Nissan LEAF. Nissan’s tellurian domicile in Yokohama, Japan, manages operations in 6 regions: Asia Oceania; Africa, Middle East India; China; Europe; Latin America; and North America. Nissan has a tellurian workforce of 247,500 and has been partnered with French manufacturer Renault underneath a Renault-Nissan Alliance given 1999. In 2016, Nissan acquired a 34 percent interest in Mitsubishi Motors, that became a third member of a Alliance – a organisation with total annual sales of roughly 10 million units a year.

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About Lucasfilm Ltd.
Lucasfilm Ltd., a wholly-owned auxiliary of The Walt Disney Company, is a tellurian personality in film, radio and digital party production. In further to a motion-picture and radio production, a company’s activities embody visible effects and audio post-production, cutting-edge digital animation, interactive party software, and a government of a tellurian merchandising activities for a party properties including a mythological STAR WARS and INDIANA JONES franchises. Lucasfilm Ltd. is headquartered in northern California. Lucasfilm, a Lucasfilm logo, STAR WARS and associated properties are trademarks and/or copyrights, in a United States and other countries, of Lucasfilm Ltd. and/or a affiliates. © 2017 TM Lucasfilm Ltd. All rights reserved. 

About Critical Mass
Critical Mass ( is a tellurian knowledge pattern group with a relentless concentration on a customer. Founded in 1996, a group has grown to 12 full-service offices handling opposite North America, Europe, Latin America, South America and Asia. Its invariable faith in delivering shining patron practice produces business building formula for clients. Critical Mass is a partial of a DAS Group of Companies.

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Nissan Brand Communications
Jeannie Whited

Lucasfilm Publicity
Christopher J. Argyropoulos

Walt Disney Studios Global Publicity
Global Publicity (LA) Michelle Rasic
Global Publicity (NY) Derek Del Rossi

Critical Mass PR
Jillian Rosen Victor Parker


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