Nissan: Scott Shirley

Scott Shirley is vice president, Chief Marketing Manager (CMM) Marketing Operations, Nissan North America, Inc., a position to which he was appointed in May 2017. In this role, Shirley is responsible for leading the marketing operations teams, including vehicle pricing and incentives, and the CMM group for Nissan in the U.S.

Previously, Shirley was director, Marketing Operations, and was responsible for vehicle pricing and incentives. Prior to that he was a director in the CMM’s office and managed vehicle portfolios for sedans as well as Nissan crossovers, trucks, and SUVs.

During nearly 30 years at Nissan, Shirley has held a number of roles of increasing importance throughout Nissan’s sales, marketing, and dealer operations.

Shirley holds a bachelor’s degree in mechanical engineering from the University of Kentucky. He is based in Franklin, Tennessee.

(Updated June 2017)