NISSAN SETS ALL-TIME RECORD EUROPEAN SALES IN 2011

Posted on 12. Jan, 2012 by in Nissan Canada

01.13.2012

, ROLLE, Switzerland

NISSAN SETS ALL-TIME RECORD EUROPEAN SALES IN 2011

– Calendar year sales boost by 140,000 units contra 2010 –
  • Record 2011 sales adult 25% year-on-year
  • Highest ever European marketplace share of 3.7%
  • Top Asian code in vital markets
  • Russia sales boost scarcely 75%
  • Qashqai sales tip a entertain of a million units

Nissan currently reliable it crushed a sales record for Europe in 2011, achieving ‘best ever’ marketplace share in a shred and heading 2010 by some-more than 140,000 units.

In a 2011 calendar year Nissan posted European sales of 695,702 units – a full 25% adult on Nissan’s prior record of 2010.

This resulted in an normal marketplace share over a January-December duration of 3.7%, environment nonetheless another record and commanding 2010 by 0.6%. The year also finished strongly with Dec sales of 57,493 units, definition Nissan out-sold a 2010 sum in any month of 2011.

Nissan’s 2011 opening means a association is resolutely on lane to grasp a aspiration of apropos a largest Asian code by volume in Europe by 2016, as partial of a ‘Nissan Power 88′ midst tenure devise announced in Jun final year.

Paul Willcox, Senior Vice President Sales Marketing in Europe said: “Despite a poignant hurdles we faced in 2011, including a harmful trembler in Japan, Nissan has never been stronger in Europe. We are already determined as a tip Asian code in pivotal markets including a UK, France, Italy and Spain.

“This opening is being driven by segment-defining models designed, engineered and built in Europe, for Europe. Overall, Nissan produces around 70% of vehicles sole within a shred during plants in a UK, Spain and Russia, this ensures a choice is attuned to European expectations in terms of style, quality, opening and reliability.

“This includes a 430,000 Qashqais and Jukes made during a plant in Sunderland in 2011, cementing Nissan’s position as a undisputed ‘number one’ crossover manufacturer – a marketplace shred we pioneered and one we still lead today.

“We are also a heading Electric Vehicle manufacturer carrying launched a Nissan LEAF in a flourishing series of European countries via 2011.

“This insubordinate automobile is bringing some-more and some-more people to a Nissan brand. Firstly by a merits as a illusory product, though also by demonstrating a eagerness and unrestrained to innovate to ceaselessly move uninformed ideas to a market.”

The categorical writer in 2011 was a Sunderland-built family of crossovers, with Qashqai achieving some-more than 250,000 sales (including a 7-seat ‘Qashqai +2′ derivative) and JUKE securing over 123,000 sales in a initial full year of production.

This well-developed direct for Nissan crossovers saw Sunderland Plant grasp a record prolongation volume in 2011 of 480,485 units. In what was a 25th Anniversary year, a plant operated 24-hour prolongation of Qashqai via a full 12-month period.

The new Micra supermini also contributed some-more afterwards 75,000 sales while direct for a X-TRAIL SUV some-more than tripled year-on-year to 33,000 units.

The Navara pickup, made during Nissan’s Barcelona plant, increasing sales by 50% to above 23,000 units. While a NV200 van, also constructed in Spain, available some-more than 17,500 sales.

Nissan witnessed poignant expansion in many of a vital European markets in 2011.

In Russia, where Nissan is a top-selling Japanese manufacturer, sales increasing by a large 75% – or scarcely 60,000 units – on 2010. Nissan now binds around 5.5% of a altogether Russian marketplace and in May launched a 3rd prolongation change during a plant in St Petersburg to support a introduction of Murano, a plant’s third model.

The UK also significantly increasing year-on-year sales by 11% to 107,000 units, together with France (+31%), Germany (+18%) and Italy (+16%).

Paul Willcox added: “2011 was a tremendously successful year for Nissan in Europe. As we demeanour forward to 2012 and beyond, we will continue expanding a participation within a shred by progressing a customer-focused proceed – delivering what people wish in terms of unique, enchanting and rival products, peculiarity patron knowledge and aftersales care.”

About Nissan in Europe
Nissan has one of a many extensive European presences of any abroad manufacturer, contracting some-more than 12,500 staff opposite locally-based design, investigate development, manufacturing, logistics and sales selling operations. Last year Nissan plants in a UK, Spain and Russia constructed a operation of vehicles including mini-MPVs, award-winning crossovers, SUVs and blurb vehicles. Nissan now offers 24 different and innovative products for sale in Europe today, and is positioned to turn a series one Asian code in Europe.

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