Nissan Social Media Growth & Engagement Outpaces Industry Competition

Posted on 18. Jan, 2012 by in Nissan Canada



Nissan Social Media Growth Engagement Outpaces Industry Competition

– Nissan Named One of Top Brands on Twitter for 2011; Surpasses 500,000 Facebook Fans –

Celebrating success on a brand’s amicable media channels, Nissan North America famous how critical collection like Twitter, Facebook and YouTube have turn to build code loyalty, rivet directly with consumers and beget website click-throughs. Nissan credits a new achievements for being manageable to a communities and charity what they’ve wanted: automobile unrestrained and disdainful entrance inside a brand.

Top Brand on Twitter
As reported in Mashable final week, Nissan ranked #8 on list of Top 15 Brands on Twitter for 2011 as indexed by HootSuite². The approval aligns a company, a usually in a automotive attention on a list, with tip amicable media players including Twitter itself, Apple and Nike. Nissan now converses with some-more than 75,000 Twitter supporters combined, opposite accounts for a code @NissanNews and car models @NissanVersa, @NissanJuke, @NissanQuest and @NissanLEAF.

“Nissan is unapproachable to be earning approval among such famous leaders in a space,” pronounced Jon Brancheau, clamp president, Marketing, Nissan North America, Inc. “We demeanour brazen to regulating this movement to lead a new product launch efforts in a months to come.”

Facebook Community Exceeds 500,000
Nissan proudly crossed a threshold into a half million likes on a brand’s Facebook page during The growth, primarily organic, took a burst with a all-new Pathfinder Concept suggested on a Facebook page in array of videos during a North American International Auto Show.

Among closest attention competitors, Nissan leads in Facebook page expansion over past 3 months by some-more than 10 percent³. More importantly for a brand, Nissan also leads in a interactions per fan, clearly fostering an intent community.

“It is not only about a many series of fans for us,” pronounced Erich Marx, Director of Social Media and Interactive Media. “While we wish to continue a growth, we are some-more meddlesome in a engagement; a interactions a fans have with a calm we share. We wish to use amicable media in one of a best ways possible: a two-way communication with intensity and stream customers.”

Among those customers, Nissan famous a significance of this amicable media channel within a Hispanic village and launched a Spanish-language Facebook page to bond with a Latino village during Nissan also manages active Facebook communities for particular models including: LEAF, Altima, cube, JUKE, Quest, Versa and Nissan Performance (including Z and GT-R).

YouTube Surpasses 10 Million Views
The channel also distinguished a numeric miracle with 10 million views. Although newer on a channel compared to competitors, Nissan has warranted some-more views in a shorter volume of time that a code attributes to a content, media focus, hunt plan and plan of integrating a same video calm on website and Facebook pages.

Launched Google+ Presence
While Facebook, Twitter and YouTube continue to expostulate most-active users in a amicable sphere, Nissan also launched a Google+ channel to attend on a new channel. Nissan is contrast what opposite forms of calm a assembly wants and expects on Google+, such as introducing a relocating GIF picture with a iconic GT-R.

Nissan North America founded a dedicated amicable media participation in tumble 2009, enjoying plain expansion by especially organic means due to clinging fans. Nissan North America is upheld by Omnicom Agencies Zócalo Group, TBWA/Chiat Day and Team Ignition for amicable media support.

About Nissan North America
In North America, Nissan’s operations embody automotive styling, design, engineering, consumer and corporate financing, sales and marketing, placement and manufacturing. Nissan is dedicated to improving a sourroundings underneath a Nissan Green Program 2010 and has been famous as a 2010 and 2011 ENERGY STAR® Partner of a Year by a U.S Environmental Protection Agency. More information about Nissan in North America and a finish line of Nissan and Infiniti vehicles can be found online during and

About Nissan
Nissan Motor Co., Ltd., Japan’s second largest Japanese automotive association by volume, is headquartered in Yokohama, Japan and is an constituent post of a Renault-Nissan Alliance. Operating with some-more than 150,000 employees globally, Nissan supposing business with some-more than 4 million vehicles in 2010.

With a clever joining to building sparkling and innovative products for all, Nissan delivers a extensive operation of fuel-efficient and low-emissions vehicles underneath a Nissan and Infiniti brands.

A colonize in 0 glimmer mobility, Nissan done story with a introduction of a Nissan LEAF, a initial affordable, mass-market, pure-electric car and leader of countless general accolades including a prestigious 2011 European Car of a Year award.

For some-more information on a products, services and joining to Sustainable Mobility, revisit a website during


Josh Clifton
Manager, Nissan Product PR Social Media

Mashable, The Top Brands on Twitter in 2011 [Infographic]. Jan 10, 2012 from

² HootSuite. Twitter 2011 Trends from What a Trend: Part 2 featuring Brands and Hashtags. Jan 10, 2012 from

³ According to Conversocial Facebook Page Profiler Interactions per thousand fans (IPM) metric

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