Nissan: Sonia Rief

Sonia Rief is currently Vice President, Program Management Office and Vehicle Connected Services for Nissan North America, Inc., a position to which she was appointed in 2019. In this role, Rief is responsible for managing vehicle line profitability in North America and accelerating Nissan’s connected services business.

Previously, Rief was director, Regional Vehicle Program Management at the Nissan Technical Center North America (NTCNA) in Farmington Hills, Michigan, and was responsible for regional program management for mid-size sedans, and compact and mid-size SUVs.

Rief joined Nissan in 2001, progressing through roles of increasing responsibility within the Research and Development function, including a one-year assignment in Japan supporting the Renault-Nissan Alliance.

Rief holds a bachelor’s degree in mechanical engineering from North Carolina State University and a master’s in business administration from the University of Michigan. She is based in Franklin, Tennessee.

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(Updated March 2019)