Nissan: Tag Heuer reveals special book Carrera "NISMO" watch

Posted on 10. Jun, 2015 by in Nissan Canada

LE MANS, France – TAG Heuer currently launched a TAG Heuer Carrera “NISMO” special book watch to applaud Nissan’s lapse to a premier category of a Le Mans 24 Hours with a Nissan GT-R LM NISMO.

The TAG Heuer code is synonymous with success during Le Mans. The world’s biggest competition is an constituent partial in a story of TAG Heuer from a 1970s with Ferrari, and of march with Steve McQueen and his Monaco watch for a cult LE MANS film.

For Nissan, Le Mans is a ultimate exam of creation and excitement, and it is unapproachable to take on this plea in partnership with TAG Heuer, whose trademark facilities on a 3 GT-R LM NISMOs as they make their Le Mans entrance in a LM P1 class.

The Nissan GT-R LM NISMO reflects a pioneering suggestion that echoes with TAG Heuer – authentic Avant-Garde design. A insubordinate new car, a GT-R LM NISMO represents a loyal technological challenge, featuring a front-engined and front-wheel expostulate design.

Supporting a tellurian #DontCrackUnderPressure debate regulating a GT-R LM NISMO image, a partnership is now immortalized by a further of a NISMO Special Edition TAG Heuer Carrera Caliber 16, featuring an ultra light black titanium case, that is one of usually 4 special editions featured in a TAG Heuer range.

“The NISMO code is all about a enterprise for something extra, something innovative,” pronounced Darren Cox, NISMO’s Global Head of Brand, Marketing Sales. “And a appropriateness of TAG Heuer timepieces is universe renowned, so a NISMO special book TAG Heuer watch is a good approach to symbol a partnership.”

“We wish innovation, insolence and bravery to lapse to a Le Mans course,” pronounced Jean-Claude Biver, CEO of TAG Heuer and Chairman of a Watch Division of LVMH group. “Nissan NISMO is a ideal challenger, a colonize when it comes to a record in their cars, and also quite in a approach they promulgate with immature people regulating their large amicable media presence. Just take a demeanour during this car. It’s powerful, opposite and breaks a mold. It’s a ideal essence of a #DontCrackUnderPressure campaign.”

The Watch
The TAG Heuer Carrera “NISMO” Caliber 16 Day-Date Chronograph Special Edition: 43 mm, sporty. Black with colourless grey and red bands on a dial in titanium, micro-blasted with titanium carbide, that is intensely resistant and lighter than steel. This watch is versed with a famous size 16 movement, famous for the trustworthiness and robustness. The ceramic bezel is blemish proof, with a tachometer for measuring normal speed. Domed turquoise clear with anti-reflective cloaking on both sides. The box behind is flashy with a Nissan NISMO decal. Soft Touch matt alligator tag with red top-stitching. It is H2O resistant to 100m.


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