Nissan: The destiny of pushing is defining a destiny of transportation

Posted on 19. Oct, 2016 by in Nissan Canada

When Nissan’s Tetsuya Iijima (pronounced EE-ee-JEE-mah) envisions a destiny of driving, he’s not usually meditative about how unconstrained pushing will impact a “behind-the-wheel” knowledge though how to assistance multitude ready for it.

A recent report by The Boston Consulting Group found that for those who had concerns about unconstrained vehicles are mostly formed on 3 primary factors:



Safe Interaction

To see a unconstrained pushing entirely confederate into daily life, elucidate a many technological hurdles as good as governmental acceptance are key. “People need to have a certain mindset to deliver a technology,” pronounced Iijima, General Manager of Autonomous Drive Technology Development Department during Nissan Motor Co., Ltd.

For consumers, adoption of new technologies is about trust, and essential to that is understanding.

According to Iijima, “For multitude to change… people need to know that this is good for their future. Then, business need to know what a record can offer.”

This is not a new judgment for Nissan, that has a prolonged story of introducing modernized motorist assistance systems — or ADAS — using a step-by-step approach.

Iijima began during Nissan operative on electric-controlled suspension, in that cars conflict faster and catch some-more bumps on a road. Iijima also helped to colonize Nissan’s adaptive journey control, line depart impediment systems and puncture braking. All were during once different technologies, though are now widely adopted and have helped change transportation.

Thanks to a story of innovation, Nissan is holding a step-by-step proceed in introducing unconstrained pushing technologies to market. And that’s accurately what Iijima sees as a focus.

“It’s a step-by-step educational proceed that allows drivers to knowledge a record one underline during a time and directly see a value it offers”

Education is critical, though it’s not a usually concentration for Nissan. According to Iijima, a destiny Nissan hopes to operative is one in that affordable and widely-deployed unconstrained pushing technologies capacitate protected and fit travel for many. This can be seen with a introduction and recognition of a Nissan Serena in Japan progressing this year. The Serena is now a top-selling indication in that marketplace and facilities new technologies that can be used and gifted by many — not usually in judgment cars.

Iijima’s concentration now? Nissan’s unconstrained expostulate record famous as “ProPILOT”, that gives drivers a choice of manually handling a car or handing control over to onboard systems in certain situations. The initial of these technologies, introduced in August, allows cars to support drivers by steering, braking, and accelerating automatically and safely in a singular line on highways.

In 2018, Nissan expects to betray a “multiple-lane control” focus that can autonomously negotiate hazards and change lanes during highway driving. Two years later, it skeleton to supplement a capability for a car to navigate city pushing and intersections but motorist intervention.

By that time, a Renault-Nissan Alliance skeleton to launch some-more than 10 models with poignant unconstrained pushing functionalities in a U.S., Japan, Europe and China.

Focusing on amicable acceptance will also concede consumers as good as concerned governments, groups and other agencies, a time to cruise a advantages of a new technologies.

“There contingency be a outrageous change in supervision and society”

Once unconstrained expostulate record reaches a certain turn of technological advance, decisions contingency be done on pushing infrastructure and laws to eventually change society’s mindset. Education and acceptance will be critical as a technologies serve evolve. As Iijima notes, “My group will continue to work on advancing what’s probable to assistance emanate an unconstrained pushing destiny for all. We will share a prophesy so that one day everybody can design themselves behind a steering circle of an unconstrained vehicle.”

For some-more stories, greatfully revisit a page on,


# # #

Tags: ,

Comments are closed.