Nissan Unveils China Growth Strategy, Plans Venucia Electric Vehicle

Posted on 26. Jul, 2011 by in Nissan Canada

07.26.2011

, BEIJING, China

Nissan Unveils China Growth Strategy, Plans Venucia Electric Vehicle

issan CEO Carlos Ghosn denounced a new business devise for China on Tuesday, with internal partnership Dongfeng Motor Co., Ltd. aiming to lift annual sales 70 percent to some-more than 2.3 million vehicles by 2015.

To accommodate that goal, a Chinese corner try will deposit 50 billion yuan ($8 billion) as it introduces 30 models, adds 1,000 dealerships and skeleton to sell locally built electric vehicles.

China, a world’s largest automobile market, is executive to Power 88 Nissan’s devise to lift tellurian marketplace share and distinction margins to 8 percent by mercantile 2016.

“We have currently about 6.2 percent marketplace share in China and we know we have a shortfall in terms of supply–we can't yield as many cars as a marketplace is demanding,” Ghosn said. “I would contend a restrained direct on a product currently is above 7 percent already. We wish to strech 10 percent.”

The initial of 5 models from China-only code Venucia will be introduced subsequent year, as a new nameplate targets annual sales of 300,000 within 5 years.

Venucia will also start offered an electric indication by 2015.

“We can deliver a technology, we can deliver a zero-emission cars, and we can deliver them in a best approach probable to make them competitive,” Ghosn said.

New prolongation ability in Guangzhou, Changzhou and Shiyan will assistance a company’s internal production capability keep gait as Nissan Dongfeng gears adult for serve expansion in a Middle Kingdom.

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