- Nissan, proud sponsor of the UEFA Champions League, brings engineering to the field through an innovative soccer game between Nissan cars
- Nissan vehicles compete against each other during a faithful recreation of a UEFA Champions League match
- Sports presenters and ex soccer players from Latin America competed as co-pilots on the cars
LATIN AMERICA – Nissan, proud global automotive partner of the UEFA Champions League, tested its vehicles during an innovative football game with the best alignment: The star product portfolio in Latin America.
The innovative encounter was a faithful recreation of an official UEFA Champions League match with lineups presentation, referee, opening ceremony, halftime and closing-time. All League elements were present, including singing UEFA’s anthem and greetings between competitors.
The brand’s objective for this match was to bring Nissan’s engineering to the field showing the emotion that only Nissan and the most exciting league in the world can achieve together.
Two teams of four members each competed on the field: Nissan NP300 Frontier in the strong defense, Nissan X-Trail and Nissan Qashqai in the middle and Nissan March in the powerful and agile front.
Professional pilots were in charge of the challenge accompanied by special co-pilots from the sports world in Latin America, who will be sharing their own experience using Nissan vehicles during the match.
The exclusive group of co-drivers comprised of ‘players’ including:
Black team
Quique Wolff. Former Argentine player and sports presenter, currently leads the “Simplemente Fútbol” show on the ESPN television network.
Sebastián “Tatán” Mejía. Colombian experienced pilot of “Freestyle Motocross”. He is currently the official driver of the Nissan team in the Colombian “March Cup”.
Fabian Vargas. Colombian professional player; he has played in important teams in the region such as America and Millonarios of Colombia, Boca Juniors in Argentina, Almeira in Spain and International in Brazil.
White team
Marcelo Benedetto. Argentine sports journalist who has worked in networks including TyC Sports, FOX Sports, Telefe and Fútbol para todos.
“El Rifle” Varela. Juan Manuel Varela, currently leads the TV show TN Extreme.
Jorge “Patrón” Bermudez. Former Colombian soccer player better known as “El Patron Bermudez”, in 1988 he was captain of the Colombian national team.
Claudio Bustíos. Chilean sports journalist of “Canal 13 and host of “Digan la verdad” show in the Tele13 Radio station.
Both teams left everything on the field confirming the capabilities of Nissan vehicles.
During March and May, Nissan Latin America and the Caribbean will be showing the performance of their lineup on the field, along with key moments of this innovative game through its digital channels.
To follow this exciting competition follow Nissan LATAM:
www.facebook.com/NissanLatam @NissanLatam
The partnership with the UEFA Champions League is another example of Nissan’s growth and dedication in global sports which currently includes the Brazilian Olympic team, the Olympic teams of Colombia and Mexico, Olympic and Paralympic teams of Britain, the African Nations Cup, the NCAA football League, Canadian football League and sports ambassadors as Olympic gold medalist Usain Bolt, among others.
Nissan is the global official automotive partner of the UEFA Super Cup and UEFA Champions League with a four-year agreement covering the period from 2014/2015 to 2017/2018 (3 seasons).
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