Munich. BMW Group Classic is expanding its
communication activities with an innovative newsletter packed with the
latest information from the history of the vehicles and the brand.
Under the title of “OUR BRANDS. OUR STORIES.”, journalists and friends
of BMW Group Classic can start to find out right now about news and
interesting information from regular bulletins about the world of
classic vehicles from BMW, MINI, Rolls-Royce and BMW Motorrad. The
spectrum of topics covered in the news bulletins posted online ranges
from special anniversaries, through current activities at the BMW
Museum to alerts on the latest press releases and exciting stories
from more than 100 years of the company’s history and the varied and
lively classic vehicle scene. The newsletter can be subscribed at the
BMW Group
Classic website.
Newcomers to the vehicle collection of the BMW Group are presented
along with service offerings from BMW Group Classic and additions to
the product range of the BMW Group Classic Parts Shop. Furthermore,
the recipients of the BMW Group Classic Newsletter gain an overview of
the multitude of exhibitions, meets and rallies in the global scene
for historic cars and modern classics. These are events that act as a
magnet for fans and collectors of historic vehicles to celebrate their
shared passion and swap ideas, experiences and stories.
The new newsletter complements the comprehensive spectrum of
information provided by BMW Group Classic on online platforms and in
social media focused around communication media with direct access to
a specific target group. Apart from publications for journalists under
the category of Tradition in the BMW Group Press Club (www.press.bmwgroup.com/deutschland),
the latest news from vehicle history is also presented on various
further channels. All activities centred on the history of the company
are presented on www.bmwgroup-classic.com –
ranging from an overview of the development of the brands and motor
sport through activities of the BMW and MINI clubs to the
comprehensive service packages available in the workshop, parts shop,
the BMW Museum and the Historic Archive.
One element of the web presence is also the Classic#heart
blog with interesting and entertaining contributions packed with
stories, facts and episodes from the world of classic vehicles. BMW
Group Classic maintains contact and communication with the worldwide
community of historic vehicles and modern classics through its profile
on Facebook (www.facebook.com/BMW.Classic/)
and on Instagram. As well as www.instagram.com/bmwclassic/,
the presence on www.instagram.com/official_miniclassic/
also mirrors enthusiasm for classic vehicles with current and historic
vehicles. And BMW Group Classic regularly provides new clips about
models, events and personalities on the dedicated Youtube channel at
www.youtube.com/user/BMWGroupClassic
for fans of moving pictures – film clips that have been produced with
loving care to give stunning insights into the world of classic cars.
esetzt werden.