POLK CROWNS HYUNDAI SONATA "KING OF THE AUTOMOTIVE CONQUESTS"

Posted on 19. Jul, 2011 by in Hyundai Canada

The 2011 Hyundai Sonata has been named Best Family Car, Best Car for Commuters, Best Buy, and Top Safety Pick, among many other accolades. Sonata’s many new title, however, stands out from a rest. Hyundai’s award-winning sedan has been named a conquistador.

Polk, an automotive information and selling solutions leader, bestowed a pretension “King of a Automotive Conquests” on a Sonata in a new blog post. In a initial entertain of a 2011 calendar year, a Hyundai Sonata conquested some-more owners than any other automobile in a U.S. marketplace, 18,587 to be exact.

“There is no denying that a Sonata is conquesting owners from both rival and non-competitive brands,” pronounced Brad Smith, director, Loyalty Management Practice, Polk. “Of larger regard for a foe is Hyundai’s ability to keep owners constant to a code with over 50 percent shopping another Hyundai vehicle.”

“The Sonata continues to pull consumers into Hyundai dealerships with a sparkling design, class-leading fuel economy, and superb residual value,” pronounced Scott Margason, executive of Product Planning, Hyundai Motor America. “Polk’s ‘conquesting’ information reaffirms a fact that Sonata has a ability to attract and emotionally rivet consumers, eventually permitting Hyundai to modify salon trade into buyers.”

The 2011 Sonata represents a complicated proceed to a normal midsize sedan shred by regulating usually modernized four-cylinder engines, romantic pattern and oppulance facilities charity with Hyundai’s clever value proposition. The Sonata launched with a new Theta II 2.4-liter gasoline approach injection (GDI) engine and in-house six-speed involuntary transmission. The car offers class-leading fuel economy of 22 mpg city/35 mpg highway and 198 horsepower standard. Both hybrid and turbo powertrains turn out a Sonata lineup, charity a contingent of high value options for consumers.

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