Porsche and “Chefboss” embark on creation tour

Posted on 22. Aug, 2018 by in Porsche Canada

Technology, entrepreneurship, song that inspires we to dance, 3 Porsche Cayenne vehicles and a engorgement of womanlike purpose models: Porsche Digital Lab recently embarked on an disdainful creation debate of Berlin and Hamburg alongside dancehall organisation “Chefboss” and 10 influencers from a German digital scene. The debate was all about finding something new, with a unchanging concentration on creativity, new networks, impulse and broadening your horizons.


Cayenne S, 2018, Porsche AG

Cayenne S, 2018, Porsche AG

Cayenne S, 2018, Porsche AG

Cayenne S, 2018, Porsche AG

Cayenne S, 2018, Porsche AG

The Berlin stop-off points on this corner highway outing embraced a record culture, formulating a colourful and general feel. The thesis for a eventuality was “Next Level German Engineering”, and participants enclosed Lufthansa Innovation Hub, Accelerator APX (founded by Porsche and Axel Springer Digital Ventures), start-up companies Civey and HearDis! and even Porsche Digital Lab itself – Porsche’s creation laboratory that is located directly on a banks of a River Spree.

Road outing provides support to enlarge a horizons 

Company owner Janina Mütze explained how Civey is regulating record to give everybody entrance to deputy opinion research, and Robin Hofmann from HearDis! described how intelligent algorithms are being used to analyse song and afterwards tailor it ideally to emanate customised audio branding. Henric Hungerhoff, Managing Director of APX, explained to a participants how he and his group support start-ups when they are in a early stages of first their business.


Henric Hungerhoff, Managing Director of APX, Berlin, 2018, Porsche AG

APX invests in digital business models opposite several sectors and industries, focusing especially on lifestyle, mobility, travel, financial and word technology, media and health care. Solveig Schulze, Senior Venture Development Manager during Lufthansa Innovation Hub, showed how Lufthansa uses record to make transport smarter, some-more personal and some-more productive.

Shining a light on Innovation Made in Germany 

The subsequent day saw a different brew of debate participants, led by Anja Hendel (Director of Porsche Digital Lab), make a debate to Hamburg. The end was a HABA Digitalwerkstatt – a artistic preparation and knowledge space where children between a ages of 6 and twelve can learn a digital universe by play and rise critical skills for operative with new technologies.


Maike Mohr, Alice Martin (both Chefboss), Anja Hendel (Director Porsche Digital Lab), Berlin, 2018, Porsche AG

At any stop-off point, a participants had a eventuality to knowledge destiny technologies such as synthetic intelligence; there was also time for participants to plead pivotal topics such as “Innovation Made in Germany”, a prominence of women in care positions and a standing quo of a German start-up scene.

Special debate guest “Chefboss” stone a theatre during a Dockville song festival

The grand culmination to a tour, and a ideal painting of a “work hard, play hard” mantra of a event, was a revisit to a Dockville song festival in Hamburg. The festival choice enclosed debate guest Alice Martin and Maike Mohr – improved famous as “Chefboss” – who rocked a theatre and got a assembly moving.


Chefboss, Dockville song festival, Hamburg, 2018, Porsche AG

Chefboss, Dockville song festival, Hamburg, 2018, Porsche AG

Chefboss, Dockville song festival, Hamburg, 2018, Porsche AG

Chefboss, Dockville song festival, Hamburg, 2018, Porsche AG

Chefboss, Dockville song festival, Hamburg, 2018, Porsche AG

Chefboss, Dockville song festival, Hamburg, 2018, Porsche AG

Chefboss, Dockville song festival, Hamburg, 2018, Porsche AG

Discover something new

“Our idea with this eventuality was to beget artistic partnership opposite disciplines – and, of course, to suffer a expostulate in a Porsche Cayenne”, explains Anja Hendel, who heads adult Porsche Digital Lab in Berlin together with Dr Mahdi Derakhshanmanesh. “Creativity and creation are mostly a outcome when we learn something new and unexpected. Our highway trip, all a smashing guest and hosts, and a partnership with a artistic force that is Chefboss, are a constrained explanation that creation and a destiny Made in Germany is possible.”

Networked consider tank in Berlin: Porsche Digital Lab

A vital digital beginning is underneath approach during Porsche, designed to accelerate a company’s digital transformation, both internally and externally, and safeguard that a ensuing advantages can be utilised. Porsche Digital Lab in Berlin, founded by a sports automobile manufacturer in 2016, is only one example. The lab unites pointing German engineering formed on years of tradition and a timeless values of an internationally successful sports automobile manufacturer with a destiny technologies of tomorrow. Central to a work of a young, general group formed in a Berlin district of Friedrichshain are synthetic intelligence, blockchain, churned existence applications and topics relating to a Internet of Things. Projects, box studies and topics are frequently published directly by Porsche Digital Lab on a Medium blog, Twitter and Instagram underneath a hashtag #NextLevelGermanEngineering.

Cayenne S: Fuel expenditure total 9.4 – 9.2 l/100 km; CO2 emissions 213 – 209 g/km

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