Porsche Cars North America Launches Silent Seller Mobile Tag Program for Porsche Dealerships

Posted on 11. Jul, 2011 by in Porsche Canada

Browsers and Buyers Now Have Instant, Anytime Access to Porsche Product Intelligence, from Specs and Reviews to Engine Sounds and More

ATLANTA – Jul 11, 2011 – Porsche Cars North America currently announced Instant Intelligence, a accessible new approach for consumers to do some-more than only “kick a tires” when they revisit a Porsche dealership after hours, or when they cite to be “just looking” while in a showroom. Shoppers now have a energy to see, review and even hear a inside story about Porsche vehicles on arrangement during participating Porsche dealers, whenever it suits their bustling schedules. The new program, a initial for an automotive oppulance brand, taps into a record of mobile tags and smartphone tab readers adding abounding calm and interactive functionality for a high-performance, personalized selling experience.

Each indicate of a mobile tag-equipped Porsche automatically opens a micro website utilizing a phone’s built in web browser and facilities a resources of specific product information to a accurate automobile being browsed, including automobile videos, heading press reviews and even a singular sound of a Porsche model’s engine. While not required to entrance a content, a patron can also yield hit information for discerning follow-up by a Porsche sales professional.

“Porsche business suffer both opening and record and are regulating their mobile inclination to assistance make automobile purchasing decisions,” pronounced Michael Bartsch, arch handling officer of Porsche Cars North America. “The dealers that have begun regulating mobile tags in their showrooms, have remarkable certain feedback from their sales group as good as larger patron rendezvous and enthusiasm.”

Since a launch of a commander module in early June, 11 Porsche dealers have already implemented a Instant Intelligence program, with 184 on a way. According to a 2009 Morgan Stanley study, one-third of all digital information is now noticed regulating mobile devices, and by 2013 that series is approaching to strech 50 percent.

“It’s been utterly sparkling to offer as a test-dealer for Porsche’s new mobile tags. The record affords a business a event to accept quick, up-to-the-minute information on a inventory,” says Ken Gorin, boss and CEO of THE COLLECTION. We honour ourselves in Event Marketing, so a Silent Seller module has proven generally useful in translating off-site displays into in-dealership sales.”

In further to creation a Porsche selling knowledge even some-more convenient, Porsche has designed new web and mobile collection that assistance on-the-go business fast locate and bond with play sales and use information. The latest innovations embody Smart Mobile for touch-screen handheld devices, featuring customized dealership information including accessible inventory, special offers and easy pushing directions. Also new is a location-based, mobile chronicle of a Porsche Dealer locator where business can now find internal dealers, hunt all dealers inhabitant or find their nearest use core around their smartphone.

Additionally, Porsche dealers can now implement a new SalesPad Apple® iPad 2 focus to now arrangement and share information on a sold automobile while also drumming into a Porsche Car Configurater, that allows a patron to simply tradition pattern a Porsche of their dreams. The ability to entrance a library of endless indication information, including a inhabitant register hunt increases a odds of anticipating a accurate Porsche a patron wants, in stock.

For some-more information on Instant Intelligence or to locate a Porsche dealer, revisit www.Porsche.com/usa.

Contact: Porsche Cars North America, Inc.

Nick Twork
Manager, Product Communications
678-323-6975
nick.twork@porsche.us

Dave Engelman
Media Relations Manager
770-290-3617
dave.engelman@porsche.us

About Porsche Cars North America

Porsche Cars North America, Inc. (PCNA), formed in Atlanta, Ga. is a disdainful U.S. importer of Porsche sports cars, a Cayenne SUV and Panamera Sedan. Established in 1984, it is a wholly-owned auxiliary of Porsche AG, that is headquartered in Stuttgart, Germany, and employs approximately 220 people who yield parts, service, selling and training for 195 dealers. They, in turn, work to yield Porsche business with a best-in-class knowledge that is in gripping with a brand’s 63-year story and care in a enrichment of automobile performance, reserve and efficiency. At a core of this success is Porsche’s unapproachable racing birthright that boasts some 30,000 motorsport wins to date.

Note: Photos are accessible to accredited reporters on a Porsche Press Database during http://press.porsche.com/. Video footage is accessible to purebred users during http://thenewsmarket.com/porsche.

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