Porsche Customers Most Satisfied Overall, Says J.D. Power Satisfaction Study

Posted on 15. Nov, 2016 by in Porsche Canada


November 11, 2016

Brand outranks other oppulance manufacturers for second year in a row

Atlanta, Georgia. The Porsche code has ranked top among all nameplates, according to a latest J.D. Power 2016 U.S. Sales Satisfaction Index (SSI) Study expelled today. The code also placed aloft than all other oppulance manufacturers for a second uninterrupted year. Porsche softened on a 2015 station by 72 points to constraint a altogether ranking for a second time in a 30-year story of a SSI Study.

The SSI Study measures compensation with a sales knowledge among new-vehicle buyers and rejecters – those who emporium a dealership and squeeze elsewhere. Buyer compensation is formed on 4 measures: operative out a understanding (25%); peddler (19%); smoothness routine (16%); and trickery (15%). Porsche ranked top among all automotive brands opposite all 4 categories. Rejecter compensation is formed on 5 measures: peddler (10%); integrity of cost (4%); knowledge negotiating (4%); trickery (3%); and accumulation of register (3%). Porsche softened this year in a areas of price, trickery and inventory.

“Customer compensation is a top priority in a try to broach a singular and rewarding Porsche experience,” pronounced Klaus Zellmer, President and CEO, Porsche Cars North America, Inc. “We honour ourselves on building sparkling and innovative sports cars, though a success is eventually totalled by a capitulation and appreciation of a customers. we would quite like to appreciate a play partners who have done it their goal to yield a benchmark knowledge for their clients who are purchasing a Porsche.”

The 2016 SSI Study is formed on responses from 28,979 buyers who purchased or leased their new car in Apr or May 2016. The investigate is a extensive research of a new-vehicle selling and purchasing knowledge and measures patron compensation during U.S. dealerships.

About Porsche Cars North America Inc. | One Porsche Drive, Atlanta, GA 30354 USA
Established in 1984, Porsche Cars North America, Inc. (PCNA) is a disdainful U.S. importer of Porsche 918 Spyder, 911, Boxster and Cayman sports cars, a Macan and Cayenne SUVs, and Panamera sports sedans. Headquartered in Atlanta, Georgia given 1998, PCNA is also home to a initial Porsche Experience Center in North America featuring a module-based 1.6 mile motorist growth track, business center, tellurian opening center, and excellent dining restaurant. PCNA employs approximately 300 people who yield parts, service, marketing, and training for 188 dealers. They, in turn, work to yield Porsche business with a best-in-class knowledge that is in gripping with a brand’s 65-plus year story and care in a enrichment of car performance, reserve and efficiency. PCNA is a wholly-owned auxiliary of Porsche AG, that is headquartered in Stuttgart, Germany.

At a core of this success is Porsche’s unapproachable racing birthright that boasts some 30,000-plus motorsport wins to date.

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