Porsche Delivers Personalized Design and Drive Experience in 3-D Augmented Reality App

Posted on 20. Sep, 2017 by in Porsche Canada

September 20, 2017

App puts sports cars into users’ personal space and puts users in a driver’s seat

Atlanta, Georgia. Porsche Cars North America, Inc. (PCNA) now introduced a new 3-D protracted existence app – Porsche AR-Imagine – that literally places a code into a hands of consumers and enthusiasts. The app allows users to pattern their Porsche automobile and place it digitally into their personal environments – for example, their garages or driveways. Users can also customize their practical Porsche by selecting extraneous paint colors, circle designs, and interior options. Once built, we can expostulate your sports automobile in 3-D protracted reality. The giveaway app, accessible for a iPhone and iPad from a App Store in a United States, now showcases 3 Porsche vehicles: a 911 Turbo S, 718 Boxster S, and Panamera Turbo Sport Turismo.

“Innovation is during a heart of Porsche,” pronounced Klaus Zellmer, President and CEO during PCNA. “We’re vehement to offer consumers and enthusiasts a totally new approach of experiencing a sports cars. For us to be wherever a fans are – with a Porsche of their dreams – is a highway ahead.”

The Porsche AR-Imagine app was built with a energy of ARKit, that brings real-time 3-D graphics into a user’s earthy world.

Porsche and Apple have formerly collaborated on ancillary Apple CarPlay in name Porsche models. The Porsche AR-Imagine app is concordant with iPhone 6s or later, iPad Pro and iPad (2017) using iOS 11.

It was designed and grown for Porsche by YOU ARE HERE, an rising record lab in Atlanta, that helps brands and agencies take advantage of protracted and practical existence (http://www.youareherecorp.com/).


About Porsche Cars North America Inc. | One Porsche Drive, Atlanta, GA 30354 USA
Established in 1984, Porsche Cars North America, Inc. (PCNA) is a disdainful U.S. importer of Porsche 911, 718 Boxster, and 718 Cayman sports cars; Macan and Cayenne SUVs; and Panamera sports sedans. Headquartered in Atlanta, Georgia given 1998, PCNA is also home to a initial Porsche Experience Center in North America, featuring a module-based 1.6 mile motorist growth track, business center, and excellent dining restaurant, 356. The association operates a second Porsche Experience Center nearby Los Angeles. That 53-acre formidable facilities a motorist growth lane with 8 educational modules totaling 4.1 miles, a business center, and Restaurant 917. PCNA employs over 300 people who yield parts, service, marketing, and training for 188 dealers. They, in turn, work to yield Porsche business with a best-in-class knowledge that is in gripping with a Porsche brand’s scarcely 70-year story of care in a enrichment of automobile performance, safety, and efficiency. PCNA is an surreptitious wholly-owned auxiliary of Porsche AG, headquartered in Stuttgart, Germany.

At a core of this success is Porsche’s unapproachable racing birthright that boasts some 30,000-plus motorsport wins to date.

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For Porsche apps: http://www.porsche.com/usa/entertainment/apps/

Note: Photos and video footage are accessible to accredited reporters on a Porsche Press Database during http://press.porsche.com/

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