Porsche Experience Centers infer immersive sell works for sports cars, too

Posted on 03. Sep, 2018 by in Porsche Canada

In a digital age, earthy practice are singular and valuable. Consumers can have a tough time removing a hold and feel of a product when all is online or automated. Porsche is bucking those trends with a large-scale joining to consumer soak during a dual Porsche Experience Centers (PECs), where anybody can hold rubber to a lane instead of usually touching a screen. And it’s working. Less than 3 years after a biggest investment by Porsche outward of Germany, a dual U.S. Experience Centers have now surfaced a sum 250,000 visitors who come to drive, emporium and sup in a Porsche environment.

The indication works as a approach to bond with new audiences, a idea for each reward automaker. About 60 percent of PEC visitors do not now possess a Porsche, though after pushing a centers’ tracks, 30 percent of non-owners contend they are unequivocally expected to buy one. For others, Porsche becomes some-more noted and aspirational once they’ve driven one. The normal caller is 7 years younger than a normal Porsche customer. And about one-quarter of visitors are underneath age 35.


911 GT3, Porsche Experience Center Los Angeles, 2018, Porsche AG

Driving Experience during a Experience Center Los Angeles

“A entertain of a million guest so distant is a covenant to a energy of knowledge and to a mindfulness of Porsche sports cars,” pronounced Klaus Zellmer, President and CEO of Porsche Cars North America, Inc. “Porsche stands for glorious pattern and engineering, though also for a glorious experience. Getting people behind a circle in a place where they can unequivocally exam a opening is a best approach to bond them with a Porsche brand.”

Porsche’s joining to a Experience Centers comes as a sell landscape is being redefined by younger consumers. A new Harris Group check suggested that 72 percent of Millennials would rather deposit in practice than things. Since 1987, spending on practice and events relations to sum U.S. consumer spending increasing 70 percent, according to a same study.

What is a Porsche Experience Center?

What is a Porsche Experience Center? The destinations offer as track-based code embassies where visitors can indulge in all Porsche. They are opposite than expostulate practice offering by other carmakers since they were purpose-designed and built to be immersive sell practice for a public. Experience Centers do not sell cars, though they work closely with a 190 eccentric U.S. Porsche dealers, for instance hosting patron groups sent by dealers.

Visitors book, during minimum, a 90-minute pushing knowledge on highway or off-road, coached by veteran drivers who uncover them how to get a many out of a Porsche. Available cars cover all vital models, from a iconic 911 to a all-wheel-drive Cayenne. Non-drivers can still get knowledge in a simulator lab. The centers also underline excellent dining, Porsche sell stores, classical sports cars on display, and distinguished architecture.

Since opening, a dual U.S. locations in Atlanta and Los Angeles have also turn attractions for filming TV shows and movies, including “Spiderman: Homecoming” and “Captain America: Civil War,” as good as a site for matrimony proposals, corporate outings, and birthday parties. The spaces can also be scaled for corporate events and other vast meetings.

Atlanta non-stop in 2015 and LA in 2016. The U.S. locations have sum to turn a most-visited of Porsche’s 6 Experience Centers around a world. Outside a U.S., a others are in Leipzig, Germany; Le Mans, France; Silverstone, England; and Shanghai, China.

The Atlanta Experience Center is a 10-minute expostulate from a world’s busiest airfield and offers guest a module-based, 1.6-mile motorist growth track, racing simulator lab, Heritage Gallery, Porsche sell store, Porsche Exclusive Manufaktur Studio, Business Center and Restaurant 356. LA’s Experience Center is permitted from 3 vital LA-area airports and facilities a 4-mile motorist growth track, events and assembly room space, simulator lab, sell store, Porsche Exclusive Manufaktur Studio, New Vehicle Delivery lounge, Speedster café and Restaurant 917.

For some-more information about visiting a PEC Atlanta or LA, revisit porschedriving.com.

911 GT3: Fuel expenditure sum 12.9 – 12.7 l/100 km; CO2 emissions 290 – 288 g/km

911 Turbo S: Fuel expenditure sum 9.1 l/100 km; CO2 emissions 212 g/km

911 Carrera Model Range: Fuel expenditure sum 9.7 – 7.4 l/100 km; CO2 emissions 220 – 169 g/km

911 GT3 RS: Fuel expenditure sum 12.8 l/100 km; CO2 emissions 291 g/km

718 Model Range: Fuel expenditure sum 9.0 – 6.9 l/100 km; CO2 emissions 205 – 158 g/km

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