Porsche Opens New $60 Million Experience Center and Motorsport Headquarters in Los Angeles

Posted on 15. Nov, 2016 by in Porsche Canada


November 14, 2016

53-acre formidable comforts motorist growth track, competition car vaunt and fine-dining restaurant

Atlanta. Porsche Cars North America, Inc. (PCNA), currently strictly non-stop a second Porsche Experience Center (PEC LA) in a United States. The new $60 million trickery will offer as a company’s premier West Coast end for a public, including automotive enthusiasts and Porsche customers. Located on a 405 Freeway in Carson, California, accessible to 3 of a Los Angeles area airports, a 53-acre formidable is also a new home of Porsche Motorsport North America. The PEC LA comforts a motorist growth lane with 8 educational modules totaling 4.1 miles, a changing competition car exhibit, and a fine-dining restaurant.

Guests and corporate groups visiting a new trickery can file their pushing skills on courses built to denote a power, responsiveness and haven of Porsche sports cars. The association non-stop a initial $100 million Experience Center and North American domicile in May 2015 in Atlanta. With comforts on any coast, a U.S. is a usually nation with dual Experience Centers, representing a largest investments for Porsche outward Germany to date.

“This is a poignant miracle for Porsche, as we serve enhance a participation in a United States,” pronounced Oliver Blume, Chairman of a Executive Board of Porsche AG. “Our preference to open a second Experience Center in North America underscores a joining to a largest sports car marketplace worldwide.”

If California were a country, it would be a fifth largest market, accounting for 23 percent of Porsche vehicles sole in a United States. Of a 51,756 Porsche vehicles PCNA delivered to business in a U.S. final year, 12,016 were sole in California.

Visitors to a PEC LA can suffer instructor-led, 90-minute practice on a motorist growth lane in Porsche sports cars. The 8 training modules embody dual doing circuits, an ice hill, an off-road course, a dynamics area, a launch control and acceleration straight, as good as a low attrition doing circuit, low attrition circle, and hydraulic kick-plate.

“As a largest singular marketplace in a U.S., California has played an constituent purpose in Porsche’s success via a 66-year story in a United States” pronounced Klaus Zellmer, President and CEO of Porsche Cars North America. “Our new west seashore end provides a singular product and code knowledge for a business and fans in a segment where a car is so sexually celebrated.”

In further to pushing experiences, guest can haven assembly space, perspective ancestral Porsche competition cars or sup during Restaurant 917, aptly named after a iconic competition car that gave Porsche a initial win during a famed French continuation race, a 24 Hours of Le Mans. The state-of-the-art business core comforts 6,000 block feet of categorical eventuality space.

The new formidable is also home to Porsche Motorsport North America (PMNA), a usually certified sales, parts, and use provider in a United States and Canada for all purpose-built Porsche competition cars such as a 911 GT3 Cup, 911 GT3 R, and a Cayman GT4 Clubsport. PMNA also provides engine and delivery servicing, on-site competition support during mixed general racing series, and certain replacement services. A potion wall inside a atrium of a new Porsche Experience Center provides visitors with a transparent perspective into a Porsche Motorsport North America workshop, where ancestral competition cars are repaired, lane vehicles are maintained, and competition cars from owners and collectors are exhibited.

“Tourism in Los Angeles is already flourishing with implausible speed – and this one-of-a-kind captivate will supplement even some-more horsepower to a economy,” pronounced Mayor Eric Garcetti. “The Porsche Experience Center will pull engine enthusiasts from around a world, and we am unapproachable to acquire this forlorn winning tradition to a city.”

The Atlanta Porsche Experience Center welcomed 36,000 visitors in a initial year of business. The association anticipates a new Porsche Experience Center will counterpart a success of a sister trickery in Atlanta, with an approaching 50,000 guest any year. Guests meddlesome in visiting or engagement a pushing knowledge during a new facility, might find additional information during https://www.porschedriving.com/porsche-experience-center-los-angeles

“It has been a pleasure operative with Porsche to move this extraordinary trickery to Carson. Now, in further to being famous for a glorious location, Carson will now be famous as home of this premier Porsche venue,” voiced a city’s Mayor Albert Robles. “With a eminent sports cars featured on a lane manifest from a 405 and 110 freeways, we am assured a Porsche Experience Center will be a extensive success. we demeanour brazen to welcoming a thousands of visitors who will come from around a universe to knowledge this sparkling destination.”

About Porsche Cars North America Inc. | One Porsche Drive, Atlanta, GA 30354 USA
Established in 1984, Porsche Cars North America, Inc. (PCNA) is a disdainful U.S. importer of Porsche 918 Spyder, 911, Boxster and Cayman sports cars, a Macan and Cayenne SUVs, and Panamera sports sedans. Headquartered in Atlanta, Georgia given 1998, PCNA is also home to a initial Porsche Experience Center in North America featuring a module-based 1.6 mile motorist growth track, business center, tellurian opening center, and excellent dining restaurant. PCNA employs approximately 300 people who yield parts, service, marketing, and training for 188 dealers. They, in turn, work to yield Porsche business with a best-in-class knowledge that is in gripping with a brand’s 65-plus year story and care in a enrichment of car performance, haven and efficiency. PCNA is a wholly-owned auxiliary of Porsche AG, that is headquartered in Stuttgart, Germany.

At a core of this success is Porsche’s unapproachable racing birthright that boasts some 30,000-plus motorsport wins to date.

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