Porsche Reports Best-Ever Sales in 2012; 21 percent boost over 2011

Posted on 03. Jan, 2013 by in Porsche Canada

Record tellurian and U.S. sales fueled by Cayenne, 911 models

Atlanta. Porsche Cars North America, Inc. (PCNA), importer and distributor of Porsche sports cars, Cayenne SUVs and a Panamera four-door sports sedan choice in a United States, currently announced it has achieved an all-time record for U.S. sales, with 35,043 cars sole in a U.S. in 2012.  This compares to 29,023 cars sole in a U.S. in 2011, an boost of 21 percent. The prior record year for Porsche in a U.S. was 2007 when PCNA sole 34,693 cars.  For December, PCNA sole 2,952 cars, an boost of 61 percent.

While final total for Porsche AG tellurian sales are not nonetheless available, a association already surpassed a prior record of 118,868 in November, after offered 128,978 new vehicles to business around a universe by a finish of that month.

Strong direct for a new 911 Carrera and Carrera S Coupe and Cabriolet models, that went on sale 2012, contributed to a successful year.  PCNA sole 8,528 911s in 2012, compared to 6,016 in 2011, an boost of 42 percent.  In 2013, Porsche will continue to hurl out additional new models of a 7th era 911, including a new Carrera 4 and Carrera 4S, that go on sale this month and will be assimilated in Mar by a new Carrera 4 and Carrera 4S Cabriolet.

Cayenne sales also continued to be intensely strong, streamer into a twelfth year for a Cayenne indication line.  Porsche sole 15,545 Cayenne SUVs in 2012 compared to 12,978 in 2011, an boost of 20 percent.  Ten percent of a Cayenne models sole in 2012 were Diesel models, even yet it usually went on sale in September.  The Cayenne continues to be a cornerstone of a Porsche lineup; in further to a Diesel and GTS models combined in 2012, a lineup will continue to grow in 2013 with a further of a range-topping Turbo S, that will be shown for a initial time during a North American International Auto Show in Detroit on Jan 14, 2013 and will go on sale this Spring.

Certified Pre-Owned Sales finished 2012 during 9,512 units, adult 14 percent over 2011.  The Porsche Certified Pre-Owned module continues to offer a event for business to knowledge a Porsche during many opposite cost points.

“2012 was truly a useful year for Porsche in a U.S.,” pronounced Detlev von Platen, President and CEO, Porsche Cars North America. “Not usually did we launch a all-new, seventh-generation 911, a totally redesigned Boxster and a initial diesel model, we set annals in scarcely all aspects of a business, achieving top-tier formula in many high-ranking attention peculiarity and patron compensation studies while flourishing a share in a oppulance market. Given that we achieved this with usually a half-year of sales of a new Boxster and but any Cayman production, we are confident about a awaiting of another successful year in 2013.  We wish to indurate a position as a world’s strongest Porsche marketplace and we demeanour brazen to a introduction of several new products in 2013, including a Cayenne Turbo S and Cayman this spring.”

 

About Porsche Cars North America

Porsche Cars North America, Inc. (PCNA), formed in Atlanta, Ga. is a disdainful U.S. importer of Porsche sports cars, a Cayenne SUV and Panamera sports sedan. Established in 1984, it is a wholly-owned auxiliary of Porsche AG, that is headquartered in Stuttgart, Germany, and employs approximately 220 people who yield parts, service, selling and training for 191 dealers. They, in turn, work to yield Porsche business with a best-in-class knowledge that is in gripping with a brand’s 63-year story and care in a enrichment of car performance, reserve and efficiency.

At a core of this success is Porsche’s unapproachable racing birthright that boasts some 30,000 motorsport wins to date.

For Porsche apps: http://www.porsche.com/usa/entertainment/apps/

Note: Photos and video footage are accessible to accredited reporters on a Porsche Press Database during http://press.porsche.com/

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