Porsche Reports Record Sales in 2013; 21 percent boost over 2012

Posted on 03. Jan, 2014 by in Volkswagen Canada

Porsche Cars North America, Inc. (PCNA), a disdainful U.S. importer of Porsche sports cars including a Macan and Cayenne SUVs and a Panamera sports sedan, currently announced it has once again set an all-time U.S. sales record, with 42,323 cars sole in 2013 (plus 21 percent over 2012). The prior record year for Porsche in a U.S. was 2012 when 35,043 cars were sold. In Dec 2013, Porsche dealers sole 3,246 cars, an boost of 10 percent over final December.

“Exceeding 40,000 sales for a initial time in a story of Porsche in a U.S. creates us really proud,” pronounced Detlev von Platen, President and CEO, Porsche Cars North America, Inc. “This success was probable usually by a multiple of a clever product offering, a rarely veteran sales classification and a group of dedicated dealers,” he added. “Since introducing 22 new models and variants into a U.S. marketplace in 2013, we are entering a New Year with a youngest product line ever – thus, we are assured that we can continue essay a success story of Porsche in a U.S. over a subsequent 12 months.”

The flagship 911 finished a clever anniversary year in 2013, with 10,442 units sole and a introduction of 6 new indication variants including a limited-edition “50th Anniversary” model. In December, a top-of-the-line 911 models (GT3, Turbo, Turbo Cabriolet) arrived during U.S. dealers, with those models accounting for 4 percent of Dec 911 sales.

Sales of a mid-engine Boxster and Cayman models were equally strong, with a sum total of 7,953 units, representing a 137 percent boost year-over-year. The newly-launched Cayman and Cayman S models were renouned as well, with 3,383 units sold.

The Cayenne line carried equal weight in a automaker’s 2013 sales success, with 18,507 sole in all of 2013 (plus 16 percent over final year). With sales of 5,386, a Cayenne Diesel had a 29 percent share of altogether Cayenne sales. With a attainment of a Macan compress SUV, a fifth indication line, in a open of 2014 Porsche will be entering into a fastest-growing automobile marketplace with a sportiest cross-over in that segment.

A new-generation Panamera operation debuted final year with polished extraneous pattern changes and poignant novelties underneath a hood. New, state-of-the-art V6 engines, a prolonged wheelbase Executive chronicle and a initial in a oppulance automobile segment, a plug-in hybrid, a Panamera S E-Hybrid were introduced in a U.S. over a past few months. With a attainment during Porsche dealerships of a initial Panamera S E-Hybrids in Dec a whole indication line now consists of 7 new models from a Panamera to a Panamera Turbo S Executive.

Last year, Porsche available a roughly even separate of sales between a four-door and two-door sports cars (57 percent/43 percent).

Certified Pre-Owned Sales finished 2013 during 10,130 units, adult 7 percent over 2012 (9,506).

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