Porsche Voted Coolest Brand and Best Performance Brand in a United States in Kelley Blue Book’s 2012 Brand Image Awards

Posted on 04. Apr, 2012 by in Porsche Canada

ATLANTA – Apr 4, 2012 – Kelley Blue Book, a heading provider of new-and used-car information, currently announced Porsche as a leader of dual 2012 Brand Image Awards: a Coolest Brand and Best Performance Brand.  

The 2012 Brand Image Awards are formed on consumer automotive notice information collected by Kelley Blue Book, that surveys some-more than 12,000 shoppers any year around a Brand WatchTM investigate hosted on Kelley Blue Book’s kbb.com. The Brand Watch investigate analyzes new-vehicle shoppers’ perceptions of brands and a factors that change their vehicle-purchasing decisions.

“We reason these awards in high esteem,” pronounced Detlev von Platen, boss and CEO of Porsche Cars North America. “Since they are formed usually on consumer perspectives and corroborated by a devoted source like Kelley Blue Book, receiving not usually one, though dual 2012 Brand Image Awards is one of a many rewarding ways to accept code accolades and recognition.”

This is a fifth year Kelley Blue Book has conducted a Brand Image Awards and a second time that Porsche has won a Coolest Brand and Best Performance Brand categories.  In further to winning a dual aforementioned categories in 2010, that same year Porsche was also voted as a oppulance code with a Best Exterior Design.

“With standout vehicles, noted selling and certain word of mouth, a winners of Kelley Blue Book’s 2012 Brand Image Awards have cumulative enviable positions in a minds of in-market shoppers.” pronounced Jack R. Nerad, executive editorial executive and executive marketplace researcher for Kelley Blue Book’s kbb.com.

Kelley Blue Book will benefaction a awards to Porsche executives during  the New York International Auto Show’s press days, where the  Porsche will exhibit a first-ever U.S. prolongation Diesel model, a Cayenne Diesel SUV and a all-new, third-generation Boxster S sports car.

For some-more information about Kelley Blue Book’s 2012 Brand Image Awards, revisit http://www.kbb.com/car-reviews-and-news/top-10/2012-brand-image-awards/.


About Porsche Cars North America

Porsche Cars North America, Inc. (PCNA), formed in Atlanta, Ga. is a disdainful U.S. importer of Porsche sports cars, a Cayenne SUV and Panamera Gran Turismo. Established in 1984, it is a wholly-owned auxiliary of Porsche AG, that is headquartered in Stuttgart, Germany, and employs approximately 220 people who yield parts, service, selling and training for 196 dealers. They, in turn, work to yield Porsche business with a best-in-class knowledge that is in gripping with a brand’s 63-year story and care in a enrichment of car performance, reserve and efficiency. At a core of this success is Porsche’s unapproachable racing birthright that boasts some 30,000 motorsport wins to date.

Note: Photos are accessible to accredited reporters on a Porsche Press Database during http://press.porsche.com/.

Contact: Porsche Cars North America, Inc.

Nick Twork
Manager, Product Communications

Dave Engelman
Media Relations Manager


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