"Protect Childhood, Child Safety First"

Posted on 01. Jul, 2015 by in Volkswagen Canada

The “Protect Childhood, Child Safety First” China Child Road Safety Campaign Roadshow, jointly hosted by Volkswagen Group China and China Women’s Development Foundation (CWDF) and co-organized by Anhui Women’s Federation and Anhui Children and Teenagers’ Fund, took place currently in Hefei, Anhui Province.

The eventuality was attended, among others, by Li Caiyun, Secretary-General Assistant of CWDF, Yang Xinbin, Senior Manager of CSR, Volkswagen Group China, officials from Anhui Women’s Federation and Anhui Children and Teenagers’ Fund. At a opening ceremony, Volkswagen Group China and CWDF donated child reserve seats to Anhui Women’s Federation, compelling child highway reserve in Anhui and a inhabitant legislation on mandatory use of child reserve seats by holding petrify actions.
“Regarding trade reserve education, relatives are a children’s initial clergyman and best purpose model, and their purpose is quite critical as some-more and some-more families have their possess cars. Child highway reserve contingency start from parents,” pronounced Li Caiyun, Secretary-General Assistant of CWDF. “The ‘Protect Childhood, Child Safety First’ plan is to rise parents’ believe about child highway reserve for improved safeguarding children in cars, and boost open recognition of child highway safety.”

“As one of a beginning multinational automobile groups to enter a Chinese market, Volkswagen Group has always taken ‘beyond responsibility’ as a CSR vision,” pronounced Yang Xinbin, Senior Manager of CSR department, Volkswagen Group China. “We are duty-bound to foster child highway safety, and committed to safeguarding child on a highway by endless efforts.”
After a opening ceremony, a master tutor from Volkswagen Academy taught relatives how to implement and use child reserve seats in a minute manner. Besides, there were mixed interactive activities such as 4D experiment, child reserve playhouse and muster of children’s paintings about trade safety, that helped a participants entirely comprehend a stress of safeguarding child on a road, though also vividly demonstrated a right approach to strengthen children in cars and on road, so effectively augmenting their child highway reserve awareness.

According to statistics, a engine automobile tenure in Hefei has surfaced one million, including scarcely 600,000 private cars, and a tenure is augmenting during a rate of approximately 400 vehicles per day. Nationwide, there have been already 35 cities with a automobile tenure of some-more than one million. According to a news of a child highway reserve and child reserve chair use consult jointly conducted by Volkswagen Group China and CWDF in 11 vast and medium-sized Chinese cities in 2014, a series of China’s engine vehicles has exceeded 137 million. In a cities surveyed, many children especially and frequently take family-owned cars for trips. However, a altogether child reserve chair use rate usually stood during 11.5%, with as high as 50.1% of adult respondents stating a wrong car-riding function of holding a child on their lap. Cited reasons for such behaviors embody children’s rejection to use child reserve seats, brief stretch and singular interior space. Obviously, there is still a prolonged approach to go in compelling child reserve chair use and safeguarding child highway reserve in China.

As an attention personality and obliged corporate citizen, Volkswagen Group China has played an active purpose in publicizing and compelling highway reserve and taken a lead to urge child highway reserve by petrify actions. In 2013, partnering with a dual joint-ventures, Shanghai Volkswagen and FAW-Volkswagen, and leveraging a energy of 6 Group brands including Volkswagen, Audi, Skoda, SEAT, Porsche and Bentley, Volkswagen Group China launched a Volkswagen Group Child Safety Initiative. By a finish of 2014, Volkswagen Group China has donated some-more than 5,000 child reserve seats to families nationwide, and a beginning had stretched to 17 cities.

In 2015, Volkswagen Group China skeleton to serve ascent a initiative. At a Second “Protect Childhood, Child Safety First” China Child Road Safety Forum non-stop in Beijing on May 29, Volkswagen Group China announced a concession of RMB 10 million to set adult a Volkswagen Group China Child Safety Fund with China Women’s Development Foundation. Following this eventuality in Hefei in Anhui Province, Volkswagen Group China will take a roadshow to Shandong, Shanxi, Jiangxi and Yunnan, and settle knowledge centers in Shanghai, Beijing and Dalian. Meanwhile, it will continue to present child reserve seats, control margin investigations, and enhance a beginning to 100 cities nationwide, holding specific actions to boost child reserve chair use, urge open recognition of child highway safety, and expostulate child highway reserve legislation in China.

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