Munich. From August 26-27, PureCrafted Festival
presented by BMW Motorrad will celebrate its third edition at the
Altes Kraftwerk Rummelsburg in Berlin. This year, the unique festival
not only takes place at a new location but boasts a first-class
programme as well: the US band Interpol headlines the
festival with one of its rare Germany shows, performing – as if it
wasn’t enough already – ‘Turn on the Bright Lights’ in its entirety to
mark the album’s 15th anniversary. Will Toledo alias Car Seat
Headrest will seduce us with his honest lyrics, closely
followed by RAZZ, Kytes, and
PICTURES. Gurr, the energetic
Berlinerinnen by choice, will conquer the stage with their very own
genre invention: New Wave Gurrlcore. Giant Rooks,
ABAY, The Dead Lovers and
The Rob Ryan Roadshow have also confirmed
appearances. Once again, the PureCrafted Festival is not just
about its musical highlights. All fringe events are packed with
diversity and high-quality standards.
Wheels Area and children’s programme for big and little
adventurers.
The custom bike scene is an integral
part of the festival. Hand-picked workshops and dealers will present
their artful bikes in the open-air Wheels Area. Alongside passionate
custom workshops like Krautmotors, Berham
Customs, Urban Motor and Berlin’s very own
horse-powered, women only motorcycle club, The
Curves, the legendary Motodrom will return,
continuing its legacy not with two or three, but with four sensational
BMW R 25/0 bikes simultaneously taking on the ‘Wall of Death’.
On location, the BMW Werk Berlin will delicately
pimp your two-wheeler with hand-drawn lining, whereas the BMW
Motorrad Truck invites you to test the latest models. If
you prefer, you can take a virtual test ride with the ‘Eye-Ride’
goggles. As if that wasn’t exciting enough for our little ones, the
festival presents a particularly diverse children’s programme this
year: the ‘Spielmobil’ is an adventurous kids area in
which the bravest little daredevils can pass the PureCrafted
drivers test by taking on a special kids parcour.
Hand-picked exhibitors at the General Store at Maschinenhaus.
While in the outdoor area it’s all about mods and
custom jobs, the General Store, located at the architecturally
impressive Maschinenhaus, will lure you in with its premium new
heritage brands. From the finest leather goods to high-quality
textiles to must-haves for any biker, exhibitors like Blaumann
Jeanshosen, Red Wing Shoes,
Leevenstein, Gestalten,
Süssmädchen and many more invite you on an extensive
shopping spree with nothing left to be desired.
Vendors like Golden Burgers, Imbizan
and Urban Canteen will spoil you with
culinary street food delights, and for all your deep relaxation needs,
don’t hesitate to check out TABAC’s barber shop. As
in previous years, the Movember Foundation –
promoting men’s health – is our official charity partner.
Festival pre-sale tickets are available at €24.
Day tickets for Saturday (€19) and Sunday (€5) are
also available via www.pureandcrafted.com/tickets. Booking fees will apply.
Children up to and including 13 years of age have free admission.
Tickets:
www.pureandcrafted.com/tickets
Website: www.pureandcrafted.com
Facebook:
www.facebook.com/pureandcrafted
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www.instagram.com/pureandcrafted
Social Media Hashtag: #pureandcrafted
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW
Group is the world’s leading premium manufacturer of automobiles and
motorcycles and also provides premium financial and mobility services.
As a global company, the BMW Group operates 31 production and assembly
facilities in 14 countries and has a global sales network in more than
140 countries.
In 2016, the BMW Group sold approximately 2.367 million cars and
145,000 motorcycles worldwide. The profit before tax was approximately
€ 9.67 billion on revenues amounting to € 94.16 billion. As of 31
December 2016, the BMW Group had a workforce of 124,729 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.
www.bmwgroup.com
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