Pure&Crafted on the Road presented by BMW Motorrad: The starting gun has been fired on Europe road trip at Festsaal Kreuzberg.

After three successful years and sold out festivals, PureCrafted
takes a creative break this year. Since the festival’s inception in
summer 2015, PureCrafted has been established as a brand and
epitome of music, motorcycles and new heritage in Berlin and
throughout Germany. In the past years, performances by The Hives,
Refused, Noel Gallagher’s High Flying Birds, Mando
Diao, Interpol and Car Seat Headrest at Postbahnhof and at Altes
Kraftwerk Rummelsburg won over fans and critics alike.

This year the festival will take on a different format.
PureCrafted won’t press the mute button, though, quite the
contrary! To find new inspiration and to look out for the latest
trends, the festival will hit the road this summer, taking
PureCrafted to the next level. Under the banner of ON THE ROAD,
we are keen to discover all the places where the PureCrafted
lifestyle is lived out and experienced on a daily basis.

For that reason, we’ll send our PureCrafted signature
bike, a BMW R nineT Pure, on a journey across Europe for 4 months. 10
riders will seek out the most exciting routes, the smallest workshops,
the most exceptional builders, the best food and the coolest gigs.
Craftrad writers Henry Kerinnes and Jan
Joswig
will be part of the journey as well as
Martien Delgaauw from Berham Customs, photographer
Jo Fischer, the all-female motorcycle club
The Curves and Bernhard Elflein
from Herzbube Motorcycles.

Last Friday, on May 25, we sent off our first rider,
Henry Kerinnes, who is now on his way to
Copenhagen. Via our PureCrafted social media channels and our
interactive website, you can follow and cheer on our PureCrafted
riders on their adventures across Europe.

It goes without saying that Henry didn’t take off quietly on
our signature bike. The evening before, we celebrated the
PureCrafted on the Road’s kick-off presented by BMW Motorrad in
proper style with a PureCrafted Barbecue at Festsaal Kreuzberg in
Berlin. There, guests were treated to PureCrafted essentials:
motorcycle culture, new heritage lifestyle, a smashing BBQ and other
delicacies as well as a decent amount of handmade music, of
course.
 
Alongside performances by rock band The
Picturebooks, Rews from London and Trixie Trainwreck No Man Band, we
brought back the legendary punk rock karaoke, a favourite amongst
festival-goers in 2016. In between performances, visitors were invited
to explore the exhibition space with its extraordinary custom
motorcycles, leather products by Ondura and Tony’s Munich, jewellery
and accessories by Süssmaedchen, natural clothes by Usaato, and
exclusive helmets by Cafe Racer 69. Other booths included Craftrad
magazine and our annual Barber Shop indulging one or the other
festival-goers on location.

As in previous years, we’re thrilled to support the
Movember Foundation, an organisation committed to
changing the face of men’s health, with donations gathered during the event.

Website:
www.pureandcrafted.com
Facebook:
www.facebook.com/pureandcrafted
Instagram:
www.instagram.com/pureandcrafted
Social Media Hashtag:#pureandcrafted2018

In case of queries please contact:

Antonia Cecchetti, Communications BMW Motorrad
Telephone:
+49 89 382-60757
E-Mail: Antonia.Cecchetti@bmw.de

Markus Sagemann, Head of Communications MINI, BMW
Motorrad
Telephone: +49 89 382-68796
E-Mail: Markus.Sagemann@bmw.de

Internet: www.press.bmw.de
E-mail: presse@bmw.de


The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW
Motorrad, the BMW Group is the world’s leading premium manufacturer of
automobiles and motorcycles and also provides premium financial and
mobility services. The BMW Group production network comprises 30
production and assembly facilities in 14 countries; the company has a
global sales network in more than 140 countries.

In 2017, the BMW Group sold over 2,463,500 passenger vehicles
and more than 164,000 motorcycles worldwide. The profit before tax in
the financial year 2017 was € 10.655 billion on revenues amounting to
€ 98.678 billion. As of 31 December 2017, the BMW Group had a
workforce of 129,932 employees.

The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.

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