Pure&Crafted on a Road presented by BMW Motorrad: The starting gun has been dismissed on Europe highway outing during Festsaal Kreuzberg.

Posted on 30. May, 2018 by in BMW Canada

After 3 successful years and sole out festivals, PureCrafted
takes a artistic mangle this year. Since a festival’s pregnancy in
summer 2015, PureCrafted has been determined as a code and
summary of music, motorcycles and new birthright in Berlin and
via Germany. In a past years, performances by The Hives,
Refused, Noel Gallagher’s High Flying Birds, Mando
Diao, Interpol and Car Seat Headrest during Postbahnhof and during Altes
Kraftwerk Rummelsburg won over fans and critics alike.

This year a festival will take on a opposite format.
PureCrafted won’t press a tongue-tied button, though, utterly the
contrary! To find new impulse and to demeanour out for a latest
trends, a festival will strike a highway this summer, taking
PureCrafted to a subsequent level. Under a ensign of ON THE ROAD,
we are penetrating to learn all a places where a PureCrafted
lifestyle is lived out and gifted on a daily basis.

For that reason, we’ll send a PureCrafted signature
bike, a BMW R nineT Pure, on a tour opposite Europe for 4 months. 10
riders will find out a many sparkling routes, a smallest workshops,
a many well-developed builders, a best food and a coolest gigs.
Craftrad writers Henry Kerinnes and Jan
will be partial of a tour as good as
Martien Delgaauw from Berham Customs, photographer
Jo Fischer, a all-female motorcycle club
The Curves and Bernhard Elflein
from Herzbube Motorcycles.

Last Friday, on May 25, we sent off a initial rider,
Henry Kerinnes, who is now on his approach to
Copenhagen. Via a PureCrafted amicable media channels and our
interactive website, we can follow and hearten on a PureCrafted
riders on their adventures opposite Europe.

It goes but observant that Henry didn’t take off sensitively on
a signature bike. The dusk before, we distinguished the
PureCrafted on a Road’s kick-off presented by BMW Motorrad in
correct character with a PureCrafted Barbecue during Festsaal Kreuzberg in
Berlin. There, guest were treated to PureCrafted essentials:
motorcycle culture, new birthright lifestyle, a outstanding BBQ and other
delicacies as good as a decent volume of handmade music, of
Alongside performances by stone rope The
Picturebooks, Rews from London and Trixie Trainwreck No Man Band, we
brought behind a mythological punk stone karaoke, a favourite amongst
festival-goers in 2016. In between performances, visitors were invited
to try a muster space with a unusual custom
motorcycles, leather products by Ondura and Tony’s Munich, jewellery
and accessories by Süssmaedchen, healthy garments by Usaato, and
disdainful helmets by Cafe Racer 69. Other booths enclosed Craftrad
repository and a annual Barber Shop indulging one or a other
festival-goers on location.

As in prior years, we’re anxious to support the
Movember Foundation, an organization committed to
changing a face of men’s health, with donations collected during a event.

Social Media Hashtag:#pureandcrafted2018

In box of queries greatfully contact:

Antonia Cecchetti, Communications BMW Motorrad
+49 89 382-60757
E-Mail: Antonia.Cecchetti@bmw.de

Markus Sagemann, Head of Communications MINI, BMW
Telephone: +49 89 382-68796
E-Mail: Markus.Sagemann@bmw.de

Internet: www.press.bmw.de
E-mail: presse@bmw.de

The BMW Group

With a 4 brands BMW, MINI, Rolls-Royce and BMW
Motorrad, a BMW Group is a world’s heading reward manufacturer of
automobiles and motorcycles and also provides reward financial and
mobility services. The BMW Group prolongation network comprises 30
prolongation and public comforts in 14 countries; a association has a
tellurian sales network in some-more than 140 countries.

In 2017, a BMW Group sole over 2,463,500 newcomer vehicles
and some-more than 164,000 motorcycles worldwide. The distinction before taxation in
a financial year 2017 was € 10.655 billion on revenues amounting to
€ 98.678 billion. As of 31 Dec 2017, a BMW Group had a
workforce of 129,932 employees.

The success of a BMW Group has always been formed on long-term
meditative and obliged action. The association has therefore established
ecological and amicable sustainability via a value chain,
extensive product shortcoming and a transparent joining to
conserving resources as an constituent partial of a strategy.


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