Munich. After three successful and sold-out Berlin
summer weekends, the PureCrafted Festival is taking a creative
break in 2018. With the support of BMW Motorrad, the PureCrafted
family is pursuing new international paths instead to seek out fresh
inspiration, track down new trends and focus on further development.
And where’s the best place to do this? ON THE ROAD! Following the
kick-off on 24 May at the PureCrafted BBQ, the 2018 Signature
Bike will travel right across Europe to all the hotspots of the
heritage scene as part of PureCrafted on the Road
presented by BMW Motorrad.
Since its premiere in summer 2015, PureCrafted
has taken centre stage in the New Heritage and custom bike scene. With
appearances by The Hives, Refused,
Noel Gallagher’s High Flying Birds, Mando
Diao, Interpol Car Seat
Headrest, it quickly became popular among fans and critics
alike. PureCrafted has always stood out with its unique
combination of motorcycle culture, New Heritage lifestyle, delicious
street food and of course plenty of authentic, hand-made music –
giving international visitors the opportunity to immerse themselves in
a truly distinctive world over a period of two days. After three
successful and sold-out festival weekends at the Berlin Postbahnof and
at Altes Kraftwerk Rummelsburg, the PureCrafted family will be
treading new paths this year. PureCrafted on the Road
presented by BMW Motorrad is sending the 2018
PureCrafted Signature Bike all across Europe with different
riders during the motorcycle season. They will track down the most
exciting routes, the most hidden-away boutique manufacturers, the most
talented mechanics, the best food and the coolest gigs. Via our
channels, everyone can get right in on the action and follow the great
adventures experienced by our riders on their routes across Europe ON
THE ROAD – because that’s where the PureCrafted lifestyle action
is every day.
The kick-off event will be on 24 May 2018 with the
PureCrafted BBQ at Festsaal Kreuzberg. Here visitors can look
forward to the very essence of PureCrafted: custom bikes and
exhibitors, a BBQ and lots of other delicious treats – and naturally a
good dose of music, too. The lads of the rock band The
Picturebooks have already been confirmed. Along with
additional support and a new edition of the legendary Punkrock
Karaoke – who were an absolute crowd-puller at the
PureCrafted Festival 2016 – we’ll be sure to give our first
riders a perfect send-off.
For more information please stay tuned to the PureCrafted social
media channels and the website www.pureandcrafted.com.