Ram Truck Brand Launches ‘On to Bigger Things’ Marketing Campaign

Posted on 01. May, 2019 by in Chrysler Canada

May 1, 2019

, Auburn Hills, Mich.

As a lorry that is “built to serve,” a Ram Truck code is reinforcing a code values of leadership, firmness and tough work in a new selling debate “On to Bigger Things,” including a four-part video array highlighting how a unusual capabilities and facilities of both Ram light-duty and heavy-duty trucks concede business to pull a limits, lead large lives and tackle a biggest jobs.

With tough work and care during a core, “On to Bigger Things” represents a suggestion of people who lead large lives and focuses on a daily activities of 3 singular people who count on Ram trucks to get a pursuit finished and to continue on to bigger things in their areas of expertise. Those people include:

  • Todd Pletcher: The 2017 Derby-winning and seven-time Eclipse Award-winning trainer, Pletcher was a initial equine tutor in over a century to win a Belmont Stakes with a filly. Fueled by tough work, faithfulness and honour in his craft, Pletcher has won dual Kentucky Derby races and will be competing for a third
  • Alex Lovett-Woodsum: This saltwater fly-fisher is competing during a tip levels of her foe as she continues to shatter gender stereotypes with her craft
  • Wayne Mueller: Third-generation owners of Texas-based Louie Mueller BBQ, Mueller has trafficked all over a universe pity a art of smoking beef and a energy to move people together  

“The Ram Truck code has always showcased how a owners never settle for a expected, either it be in their overworked jobs or their lifestyle activities,” pronounced Olivier Francois, Chief Marketing Officer, FCA. “Like a game-changing trucks, this debate celebrates other experts of their craft, corroborated by a modern, re-imagined chronicle of a classical strain ‘Go Your Own Way,’ a ideal anthem for those who are figure their possess trail to bigger things.”

The debate will camber opposite broadcast, digital and a Ram code amicable media channels Facebook, Instagram and Twitter. Two spots in a new debate patrician “Everything” and “Bigger” of a four-part video array will entrance currently on radio and will atmosphere during a NBC promote of a Kentucky Derby on Saturday, May 4. 

The “Everything” mark follows Todd Pletcher, Alex Lovett-Woodsum and Wayne Mueller as they use their Ram trucks, providing any with a ultimate performance, capability, record and oppulance indispensable to grasp a tough work and courtesy to fact to support their bland lives. Whether it is Pletcher during his training core towing his equine trailer, Lovett-Woodsum rising her fishing vessel into a H2O or Mueller loading a timber indispensable to support his BBQ into a behind of a truck, a Ram lorry shows it is built to serve.

The 30-second mark “Bigger” highlights a Ram 3500 towing capability, focusing privately on Todd Pletcher and his life on a ranch. This mark reinforces Ram’s position as a “Official Truck of a Kentucky Derby.” 

Additional particular spots featuring Lovett-Woodsum and Mueller will follow in a entrance weeks.

The Ram Truck code combined a debate in partnership with The Richards Group.
About Ram Truck Brand
In 2009, a Ram Truck code launched as a stand-alone division, focused on assembly a final of lorry buyers and delivering benchmark-quality vehicles.
That concentration leads Ram to pattern a industry’s many innovative, award-winning trucks, emphasizing durability, strength, record and efficiency.
With a full lineup of trucks, including ProMaster and ProMaster City vans, a Ram code builds trucks that get a tough work finished and families where they need to go. From a no-compromise Ram 1500 that defines a destiny of pickup trucks with innovative design, a top peculiarity materials and class-exclusive technology, to a Ram Heavy Duty that combines a ability to out-power, out-tow and out-haul each singular aspirant with a segment’s many gentle float and handling, Ram is committed to product leadership.
Ram continues to outperform a foe and sets a benchmarks for:

  • Most powerful: 1,000 lb.-ft of torque with Cummins Turbo Diesel
  • Highest towing capacity: 35,100 lbs. with Ram 3500
  • Heaviest payloads: 7,680 lbs. with Ram 3500
  • Most luxurious: Ram Limited with genuine wood, genuine leather and 12-inch Uconnect touchscreen
  • Best float and doing with disdainful couple curl back and auto-level atmosphere suspensions
  • Most interior space with Ram Mega Cab
  • Most able full-size off-road pickup – Ram Power Wagon
  • Highest owners faithfulness of any half-ton pickup
  • Over a final 30 years, Ram has a top commission of pickups still on a road

Giving limit bid all day, each day with confidence, the Ram Truck lineup stairs brazen with a full force of complicated capability providing confidence-inspiring facilities and class-exclusive car safety.

Follow Ram and FCA US news and video on:
Company blog: http://blog.fcanorthamerica.com
Media website: http://media.fcanorthamerica.com
Ram Truck brand: www.ramtrucks.com
Ram Zone blog: http://blog.ramtrucks.com
Facebook: www.facebook.com/RamTrucks and https://www.facebook.com/FiatChrysler.NorthAmerica/
Instagram: www.instagram.com/ramtrucks and  www.instagram.com/FiatChrysler_NA
Twitter: www.twitter.com/RamTrucks and www.twitter.com/FiatChrysler_NA
YouTube: www.youtube.com/RamTrucks and www.youtube.com/fcanorthamerica

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