Red Sparrow: BMW 7 Series makes iconic appearance in gripping new movie. BMW is exclusive automotive partner of the spy thriller from 20th Century Fox Film.

Munich. The BMW 7 Series has landed a major Hollywood
role alongside Oscar-winner Jennifer Lawrence in Red Sparrow, the new
spy thriller from 20th Century Fox Film, which will open in cinemas on
2 March.

Jennifer Lawrence plays Dominika Egorova, a prima ballerina with
Russia’s world-renowned Bolshoi Ballet. When she suffers a
career-ending injury, Dominika and her mother are facing a bleak and
uncertain future. That is why she finds herself manipulated into
becoming the newest recruit for Sparrow School, a secret intelligence
service that trains exceptional young people like her to use their
bodies and minds as weapons. After the training process, she emerges
as the most dangerous Sparrow the program has ever produced. Dominika
must now reconcile the person she was with the power she now commands,
with her own life and everyone she cares about at risk, including an
American CIA agent (Joel Edgerton) who tries to convince her he is the
only person she can trust.

The cast also includes British actor and Oscar-winner Jeremy Irons as
a two-faced Russian general; Oscar-nominated actress Charlotte
Rampling as chief instructor of the Sparrow School; Matthias
Schoenaert as head of the Russian Secret Service and Mary-Louise
Parker as a U.S. informant.

 

The BMW 7 Series accompanies Dominika on her journey from elegant and
graceful prima ballerina to self-assured secret agent. The luxury
sedan reappears at key moments in the plot, including the scene where
Dominika is driven to the secret Sparrow School for the first time.
The drive through the snow-covered Russian landscape, assisted by the
BMW xDrive intelligent all-wheel-drive system, symbolises the
transition from Dominikas’s past to her mysterious, but exciting future.

“We were excited about this suspenseful adaptation of the bestselling
novel Red Sparrow from the beginning. Jennifer Lawrence as Dominika
embodies an elegant and strong agent. The BMW 7 Series and its
positioning suit her character perfectly,” said Uwe Dreher, head of
Brand Communications BMW.

 

“We have been working with BMW to find the best project that could
fit the BMW 7 Series,” said Zachary Eller, Executive Vice President,
Marketing Partnerships, 20th Century Fox Film.  “When this
opportunity came around, we were thrilled with the natural fit of
story and car and the ability to complement our campaign with BMW’s marketing.”

The BMW 7 Series Sedan has made numerous appearances in the glamorous
world of secret agents and spy thrillers. Who could forget the
legendary performance of the BMW 750iL in the James Bond film Tomorrow
Never Dies, which caused a sensation back in 1997, with a range of new
technology like a remote control via touchpad phone. In general, BMW
vehicles have a long been featured on the big screen, including in
iconic films like Mission: Impossible and the James
Bond
franchises. BMW is also a long-standing partner of the
Directors’ Guild of America, whose annual DGA awards are highly
respected in Hollywood and across the film industry.

As part of the cooperation with 20th Century Fox Film, BMW will be
promoting Red Sparrow widely through its own digital channels and
print campaign.

 

The film was shot on location in London, Budapest and Vienna between
January and April 2017 and was directed by Francis Lawrence. Red
Sparrow will debut in cinemas on 2 March.

 

 

If you have any questions, please contact:

 

BMW Group Corporate Communications

Julian Hetzenecker
Communications BMW Group Sales Germany and
BMW Group Marketing
BMW Group Business and Finance
Communications
Telephone: +49 89 382 39229
Email: julian.hetzenecker@bmw.de

 

Micaela Sandstede
Press spokesperson BMW Group Sales Germany and
BMW Group Marketing
BMW Group Business and Finance
Communications
Telephone: +49 89 382 61611
Email: micaela.sandstede@bmw.de

 

Media website: www.press.bmwgroup.com
Email:
presse@bmw.de

 

 

 

The BMW Group

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Group is the world’s leading premium manufacturer of automobiles and
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The BMW Group production network comprises 31 production and assembly
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In 2017, the BMW Group sold over 2,463,500 passenger vehicles and
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financial year 2016 was approximately € 9.67 billion on revenues
amounting to € 94.16 billion. As of 31 December 2016, the BMW Group
had a workforce of 124,729 employees.

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