Rogue Named Cadillac Creative Agency of Record

Posted on 11. Jun, 2013 by in GM Canada

Rogue Named Cadillac Creative Agency of Record

New group has tellurian capabilities, clever oppulance and automotive selling experience

2013-06-11

Back

Print  

Email 

Word  


Add This
 

DETROIT –Cadillac comparison a new group called Rogue as a artistic group of record, following a examination process. Cadillac expects this pierce to serve capacitate a growth.

Created privately for Cadillac, Rogue is partial of a Interpublic Group of agencies sketch on a resources of 3 existent IPG agencies – Hill  Holiday, Lowe and Campbell-Ewald. Rogue brings tellurian capabilities, a abyss of believe in integrated selling and a clever bargain of oppulance brands joined with an automotive selling background.

“All of a invited agencies demonstrated a high turn of meditative and clearly worked really tough during a examination process,” says Bob Ferguson, clamp president, Global Cadillac. “We comparison Rogue given a vital insights, artistic prophesy for Cadillac and clever oppulance and automotive believe were a best compare for a tellurian expansion plan.”

Rogue will be headquartered in Campbell-Ewald’s Detroit-area office, with most of a artistic and plan work located in Hill Holiday’s Boston office.

“Our open design indication brings together superb IPG talent with low believe of both autos and a oppulance consumer — domestically and around a world,” pronounced Michael Roth, Chairman and CEO of Interpublic Group. “Our charity will be comprised of a well-developed artistic capabilities of Hill Holliday, a absolute bottom of operations in Detroit interjection to Campbell Ewald, and Lowe’s energetic general network.”

In further to a new artistic agency, Cadillac recently combined open family and integrated selling communications organisation FleishmanHillard to a group to yield vital communications warn to a code and assistance strech new business in fashion, luxury, and technology.

“Cadillac is holding a complicated proceed [to selling communications] by mobilizing a group partners in truly vital rather than executional roles” pronounced FleishmanHillard President CEO Dave Senay.  “Driving a new Cadillac account and executing communications brilliantly in a places a buyers live is a mandate, and we demeanour brazen to collaborating with a new colleagues and group partners.”

About Cadillac in Canada

Cadillac has been a oppulance automotive manufacturer given 1902 and has a prestigious story of reserve and record innovation. This bequest continues currently as Cadillac engineers and builds technologically advanced, dramatically styled vehicles with a repute for luxury, opening and quality. More information on Cadillac can be found during www.cadillac.ca.

Tags: ,

Comments are closed.