Scott Eastwood and BMW in “Overdrive”. Exclusive fan screenings in Paris and Berlin.

Posted on 21. Jun, 2017 by in BMW Canada

Munich. Hollywood star Scott Eastwood and BMW are in
movement together again: BMW is providing a whole swift of different
models for a new film “Overdrive” starring Scott Eastwood. Fans had
a possibility to preview “Overdrive” during disdainful screenings in Paris and
Berlin attended by Eastwood and BMW, as BMW continues to enhance its
partnership with a film industry.

Produced by movement dilettante Pierre Morel (“Taken”), “Overdrive”
delivers fast-paced, bomb movement with a healthy sip of humour.
Scott Eastwood (“Snowden”, “Suicide Squad”, “Fast8: The Fate of the
Furious”) and Freddie Thorp (“The Head Hunter”) play dual cold brothers
alongside womanlike leads, Ana de Armas (“Blade Runner 2049”, “War Dogs”)
and Gaia Weiss (“Vikings”). The film also comforts Simon Abkarian
(“The Cut”) and Clemens Schick (“Point Break”, “James Bond 007 –
Casino Royale”). The screenplay was created by Michael Brandt and
Derek Haas, who also wrote a book for film hits like “Wanted” and
“2 Fast 2 Furious”.

Trailer: https://youtu.be/ifJrMJFvGig

A vast array of BMW cars and a BMW R nineT motorcycle underline in
a film. The new BMW M3 shows off a sporting lively and
opening from a action-packed opening scene. The breath-taking
BMW 6 Series Gran Coupé serves as a brothers’ getaway automobile on a
array of occasions in “Overdrive”. The new BMW 4 Series Convertible,
a iconic BMW i8 and a singular selected BMW 327 also make an appearance.

Scott Eastwood was visibly enthusiastic: “Shooting with BMW cars is
always incredible! The BMW 327 is such a pleasing selected indication and
we can't feel unimpressed by it. Riding a M3’s hood was another
savage yet and we could clearly feel a car’s dynamism, a bit
identical to a new BMW 5 Series we worked on.”

The partnership between “Overdrive” and BMW was a ideal fit,
formed on a film’s clever interest to immature people and automobile enthusiasts.
The retaining story with a high-speed automobile chases and moments of
humour ties in good with a BMW core guarantee of “Sheer Driving
Pleasure”. The plot’s importance on dynamism, opening and car
aesthetics serve amplifies a brand.

BMW will also use a team-work with “Overdrive” in a own
communications worldwide. In serve to several imitation and online
motifs and a TV commercial, a inclusive BMW code amicable media
channels, in particular, will play a executive role. BMW business will
also be invited to serve internal screenings.

“Overdrive” is a subsequent step in BMW’s cultivatable team-work with
actor-model Scott Eastwood. BMW already worked with a American on
a general “BUSINESS ATHLETE” debate for a new BMW 5
Series. It is a multiple that works well: Scott Eastwood is a
fresh, immature testimonial. His aspiration and impetus fit a BMW code perfectly.

“Reuniting Scott Eastwood and BMW in a pleasing south of France
was a good approach of revelation an authentic story for a BMW brand,”
explains Uwe Dreher, conduct of Brand Communications BMW, BMW i and BMW
M. “I am assured fans will adore saying a stirring BMW M3 roaring
alongside a overwhelming BMW 6 Series Gran Coupé.”

The BMW Group has built a name for itself as a arguable partner for
film and TV projects by a endless commitments in a film and
party sector. BMW Group vehicles are frequently seen in major
general blockbusters like a “Mission: Impossible” series, as
good as smaller, high-end productions like “Overdrive”.

BMW is also a long-standing partner of a Directors’ Guild of
America, whose annual awards for superb work in TV and cinema are
among a industry’s many prestigious and deliberate a reliable
predictor of a Academy Awards (Oscars).

BMW is also active in a film stage itself from time to time, as
seen in a new recover from a mythological “BMW Films” shorts series,
entitled “The Escape”. Cult motorist Clive Owen is once again behind the
circle of a BMW and escapes a wily conditions in a stirring automobile chase
(www.bmwfilms.com).

 

The “Overdrive” story

The dual daring, charismatic brothers Andrew (Scott Eastwood) and
Garrett Foster (Freddie Thorp) are consultant automobile thieves, specialising in
a many disdainful and costly collectors’ items. As an experienced
team, their suggestion of journey knows no bounds. Seeking new
hurdles on a French Riviera, they tumble tainted of internal gangster
Jacomo Morier (Simon Abkarian), whose singular and precious car
collection they devise to steal. But Morier turns out to be an
indeterminate competition and hurdles a brothers to demonstrate
their well-developed talent by hidden a most-prized automobile from his
arch-rival Max Klemp (Clemens Schick) within a set time. A race
opposite a time begins, with astonishing twists and turns and lots of
adrenaline …

 

“Overdrive” opens in cinemas worldwide from late Jun 2017.

 

 

If we have any questions, greatfully contact:

BMW Group Corporate Communications

Bernhard Ederer, Corporate Communications, Press spokesperson
Marketing and BMW Welt. Bernhard.Ederer@bmw.de, Tel:
+49 89 382-28556, Fax: +49 89 382-24418

Media website: www.press.bmw.de

Email:
presse@bmw.de

 

 

 

The BMW Group

With a 4 brands BMW, MINI, Rolls-Royce and BMW Motorrad, a BMW
Group is a world’s heading reward manufacturer of automobiles and
motorcycles and also provides reward financial and mobility services.
As a tellurian company, a BMW Group operates 31 prolongation and assembly
comforts in 14 countries and has a tellurian sales network in some-more than
140 countries.

In 2016, a BMW Group sole approximately 2.367 million cars and
145,000 motorcycles worldwide. The distinction before taxation was approximately
€ 9.67 billion on revenues amounting to € 94.16 billion. As of 31
Dec 2016, a BMW Group had a workforce of 124,729 employees.

The success of a BMW Group has always been formed on long-term
meditative and obliged action. The association has therefore established
ecological and amicable sustainability via a value chain,
extensive product shortcoming and a transparent joining to
conserving resources as an constituent partial of a strategy.

 

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