Munich. Hollywood star Scott Eastwood and BMW are in
action together again: BMW is providing a whole fleet of different
models for the new film “Overdrive” starring Scott Eastwood. Fans had
the chance to preview “Overdrive” at exclusive screenings in Paris and
Berlin attended by Eastwood and BMW, as BMW continues to expand its
partnership with the film industry.
Produced by action specialist Pierre Morel (“Taken”), “Overdrive”
delivers fast-paced, explosive action with a healthy dose of humour.
Scott Eastwood (“Snowden”, “Suicide Squad”, “Fast8: The Fate of the
Furious”) and Freddie Thorp (“The Head Hunter”) play two cool brothers
alongside female leads, Ana de Armas (“Blade Runner 2049”, “War Dogs”)
and Gaia Weiss (“Vikings”). The film also features Simon Abkarian
(“The Cut”) and Clemens Schick (“Point Break”, “James Bond 007 –
Casino Royale”). The screenplay was written by Michael Brandt and
Derek Haas, who also wrote the script for movie hits like “Wanted” and
“2 Fast 2 Furious”.
Trailer: https://youtu.be/ifJrMJFvGig
A large number of BMW cars and the BMW R nineT motorcycle feature in
the film. The new BMW M3 shows off its sporting agility and
performance from the action-packed opening scene. The breath-taking
BMW 6 Series Gran Coupé serves as the brothers’ getaway vehicle on a
number of occasions in “Overdrive”. The new BMW 4 Series Convertible,
the iconic BMW i8 and the rare vintage BMW 327 also make an appearance.
Scott Eastwood was visibly enthusiastic: “Shooting with BMW cars is
always incredible! The BMW 327 is such a beautiful vintage model and
you cannot feel unimpressed by it. Riding the M3’s hood was another
beast though and you could clearly feel the car’s dynamism, a bit
similar to the new BMW 5 Series I worked on.”
The collaboration between “Overdrive” and BMW was a perfect fit,
based on the film’s strong appeal to young people and car enthusiasts.
The gripping story with its high-speed car chases and moments of
humour ties in well with the BMW core promise of “Sheer Driving
Pleasure”. The plot’s emphasis on dynamism, performance and car
aesthetics further amplifies the brand.
BMW will also use the cooperation with “Overdrive” in its own
communications worldwide. In addition to various print and online
motifs and a TV commercial, the far-reaching BMW brand social media
channels, in particular, will play a central role. BMW customers will
also be invited to further local screenings.
“Overdrive” is the next step in BMW’s fruitful cooperation with
actor-model Scott Eastwood. BMW already worked with the American on
the international “BUSINESS ATHLETE” campaign for the new BMW 5
Series. It is a combination that works well: Scott Eastwood is a
fresh, young testimonial. His ambition and dynamism suit the BMW brand perfectly.
“Reuniting Scott Eastwood and BMW in the beautiful south of France
was a great way of telling an authentic story for the BMW brand,”
explains Uwe Dreher, head of Brand Communications BMW, BMW i and BMW
M. “I am confident fans will love seeing the thrilling BMW M3 roaring
alongside our stunning BMW 6 Series Gran Coupé.”
The BMW Group has built a name for itself as a reliable partner for
film and TV projects through its extensive commitments in the film and
entertainment sector. BMW Group vehicles are regularly seen in major
international blockbusters like the “Mission: Impossible” series, as
well as smaller, high-end productions like “Overdrive”.
BMW is also a long-standing partner of the Directors’ Guild of
America, whose annual awards for outstanding work in TV and cinema are
among the industry’s most prestigious and considered a reliable
predictor of the Academy Awards (Oscars).
BMW is also active in the movie scene itself from time to time, as
seen in the new release from the legendary “BMW Films” shorts series,
entitled “The Escape”. Cult driver Clive Owen is once again behind the
wheel of a BMW and escapes a tricky situation in a thrilling car chase
(www.bmwfilms.com).
The “Overdrive” story
The two daring, charismatic brothers Andrew (Scott Eastwood) and
Garrett Foster (Freddie Thorp) are expert car thieves, specialising in
the most exclusive and expensive collectors’ items. As an experienced
team, their spirit of adventure knows no bounds. Seeking new
challenges on the French Riviera, they fall foul of local gangster
Jacomo Morier (Simon Abkarian), whose rare and priceless car
collection they plan to steal. But Morier turns out to be an
unpredictable opponent and challenges the brothers to demonstrate
their exceptional talent by stealing the most-prized car from his
arch-rival Max Klemp (Clemens Schick) within a set time. A race
against the clock begins, with unexpected twists and turns and lots of
adrenaline …
“Overdrive” opens in cinemas worldwide from late June 2017.
If you have any questions, please contact:
BMW Group Corporate Communications
Bernhard Ederer, Corporate Communications, Press spokesperson
Marketing and BMW Welt. Bernhard.Ederer@bmw.de, Tel:
+49 89 382-28556, Fax: +49 89 382-24418
Media website: www.press.bmw.de
Email:
presse@bmw.de
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW
Group is the world’s leading premium manufacturer of automobiles and
motorcycles and also provides premium financial and mobility services.
As a global company, the BMW Group operates 31 production and assembly
facilities in 14 countries and has a global sales network in more than
140 countries.
In 2016, the BMW Group sold approximately 2.367 million cars and
145,000 motorcycles worldwide. The profit before tax was approximately
€ 9.67 billion on revenues amounting to € 94.16 billion. As of 31
December 2016, the BMW Group had a workforce of 124,729 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.
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