Scott Keogh, Audi Press Conference, North American International Auto Show, Detroit, Jan 13, 2014

Posted on 15. Jan, 2014 by in Audi Canada

Ladies and gentlemen, appreciate we all for fasten us to hear a latest from Audi.

A comfortable Detroit acquire to a Leadership from Audi AG, Volkswagen Group and of march a World´s Automotive Media.

2014 is already off to a clever start. We non-stop by stating a biggest sales year ever – 158,061 vehicles – and notched a fourth uninterrupted annual sales record.

December 2013 finished as a best month ever. Never before had a Audi code sole some-more than 15,000 cars in a month. In Dec we sole some-more than 17,000.

But that was only a start. Last week we showed a full force of Audi record during CES.

And a outcome was spectacular. Audi stood as a top-trending code among all brands during a world’s largest record showcase.

And now we have estimable news to share here in Detroit.

If we could boil today’s thesis down to one word it would be: confirmation.

Confirmation that a record formula achieved in 2013 infer a value of a longstanding plan to rise a tolerable business indication formed on code strength and pricing power.

And acknowledgment that Audi entirely intends to make a lot of sound in a entry-level oppulance market.

This began in Los Angeles when we presented a all new A3 sedan with TFSI engines, a S3 sedan, a A3 Cabriolet and a A3 Sportback e-tron. Rest positive we will pierce a TDI purify diesel model, too.

These cars are directed during a compress oppulance automobile marketplace that is approaching to grow 400 percent over a subsequent 5 years.

Now we are adding a 2015 Audi Q3 crossover. In a Fall of 2014 it will join a shred approaching to enhance 220 percent over a subsequent 5 years. The Q3 joins a Audi Q5, that constructed a 41 percent sales benefit final year – and a Q7, that purebred a 45 percent increase.

There can be no doubt that a time is right for Audi to make this pierce now.

If Audi could set an all-time US sales record in 2013 with no A3 or Q3 models to sell …

imagine what we can do starting in 2014 with not one or dual models, though with 8 variants, 4 physique styles and 5 singular engines.

Thank you.

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