Posted on 04. Jan, 2013 by in Hyundai Canada

Kapalua, Maui, Hawaii, Jan. 4, 2013The Hyundai Tournament of Champions, a PGA TOUR’s normal season-opening event, starts currently during The Plantation Course, Kapalua Resort in Maui, Hawaii. The winners-only contest facilities 30 champions from a 2012 PGA TOUR season, that includes 16 of a tip 30 from a final 2012 FedExCup standings, a many from a tip 30 ever to play during this eventuality given a entrance of a FedExCup 6 years ago.

Hyundai’s pretension sponsorship of a contest is a post of a sports selling strategy, positioning a Hyundai code in a tip form venues, including promotion during a NFL’s Super Bowl, a tellurian sponsorship of a FIFA World Cup™ and an expansive, multi-pronged college football selling program.

“The Hyundai Tournament of Champions is an eventuality for us to continue a movement from a clever 2012 and showcase a vehicles with a tip players in a universe and a ardent fans that follow golf,” pronounced Steve Shannon, clamp president, Marketing, Hyundai Motor America. “This year, we are also looking brazen to expanding a free formation with a non-profit organization, Hyundai Hope On Wheels that is hosting a 5K Run/Walk to lift income for pediatric cancer investigate in Hawaii.”

During a contest week, a PGA TOUR players have a choice of pushing Hyundai’s flagship Equus sedan, Genesis sedan or a all-new Santa Fe Sport for use around Maui. These Hyundai vehicles, as good as Azera, Sonata Hybrid and Genesis Coupe will be featured via a Plantation march and Kapalua resort, demonstrating Hyundai’s energetic car lineup. The leader of this year’s Hyundai Tournament of Champions will accept an Equus reward oppulance sedan to expostulate nominal for an whole year.

The Hyundai Tournament of Champions has a special joining to Hawaii and Maui communities and this year countless internal charities will advantage from donations by Hyundai and a contest organizers. Hope On Wheels, Hyundai’s non-profit classification committed to a quarrel opposite pediatric cancer, is expanding a participation with a 2013 Hyundai Hope On Wheels 5K Run/Walk in Maui, holding place on Saturday, Jan 5 during 7:00 a.m. during Whalers Village in Kaanapali, Maui, Hawaii. The net deduction lifted during a 5K will advantage a partnership between Maui Memorial Hospital, Kapi‘olani Medical Center for Women Children and a Hawaii Cord Blood Bank to support cancer investigate in Hawaii. As partial of this 5K event, Hope On Wheels will also endowment a $75,000 Hyundai Scholar Grant to Kapi‘olani Medical Center.

The contest began with a Pro-Am on Thursday, Jan 3, stability with 4 rounds of veteran foe Friday, Jan 4 by Monday, Jan 7. The Golf Channel will promote all 4 days of a contest with live coverage Friday and Saturday 5:30 p.m. to 10:00 p.m. Eastern, Sunday 6:00 p.m. to 10:00 p.m. Eastern and final turn coverage on Monday from 4:00 p.m. to 8:00 p.m. Eastern. On Sunday, NBC will lead into Golf Channel’s coverage with pre-game research and live play from 3:00 p.m. to 6:00 p.m. Eastern.

Follow a contest on Facebook during and on Twitter @HyundaiTOC1 to get updates and a behind-the-scenes demeanour during a tournament.

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