SEAT boosts participation in Mexico with Leon

Posted on 23. May, 2013 by in Volkswagen Canada

SEAT opts for Mexico as pivotal nation for expansion and internationalisation. The Spanish association has presented a new Leon, with that – in further to a Ibiza – it hopes to connect itself among a 10 best-selling brands in Mexico, after flourishing 60% over a past dual years. SEAT has started 2013 by flourishing during a rate of 8.5% in Mexico; in a initial 4 months of a year it has already purebred 7,360 vehicles, creation it a ninth best-selling code in a country.

“We are gay during a approach a code has been moving”, pronounced Edgar Estrada, conduct of SEAT in Mexico. “We are assured that a strength of a new Leon will assistance us continue to grow in Mexico. Our blurb offer is renewed with a Leon, that enables delight of a latest record and offers good value for money”, he added.

The Spanish code has not stopped flourishing in Mexico given 2010, when it available a share of 1.7% in newcomer cars sell sales. That year it sole 13,380 units, flourishing to 18,115 in 2011, and rising to 21,114 final year. SEAT has a network of about fifty dealerships in a nation and that will grow over a subsequent few months.

These information make Mexico SEAT’s sixth many critical marketplace during this moment, and a second many critical outward Europe, after Algeria. For a zone as a whole, Mexico is a world’s fifteenth many critical automotive market, and a third many critical in a Americas, entrance usually behind a US and Brazil. In 2012, sales were tighten on a one million mark.

The success of a Ibiza in Mexico is unprecedented, and SEAT wants to repeat that success with a new Leon, some-more than 25,000 units of that have been sole in Europe in reduction than 6 months. The five-door Leon will start to be marketed in Mexico in June, and a SC three-door chronicle of a compress automobile will arrive in a final entertain of a year. Both models will be built during a Barcelona Martorell prolongation plant. In Mexico SEAT distributes a three- and five-door versions of a Ibiza, a Altea XL and Freetrack, a new Toledo and, to date, a second-generation Leon.


The Leon is a initial prolongation automobile to demonstrate SEAT’s new pattern language. The new compress automobile is versed with a far-reaching operation of ground-breaking technological solutions improving reserve and augmenting connectivity. At a same time, it is a initial automobile in a shred to offer constituent LED headlights. The new Leon is made on a new Volkswagen Group MQB height and, nonetheless 90 kilogrammes lighter and 52 millimetres shorter than a predecessor, has some-more room inside. The far-reaching operation of energy units provides business with a pledge of anticipating a many suitable one for their needs. The new Leon is also versed with Start/Stop record to boost efficiency.

During a display Fermín Soneira, conduct of Complete Vehicle Development and Chassis during SEAT, explained that “the new Leon combines a impetus of a brand’s pattern denunciation with a latest technology. The accurate pattern and a peculiarity of a execution simulate a high turn of development”. Soneira combined that “the new Leon provides good pushing pleasure and extensive efficiency, together with superb pattern and a high grade of functionality”.

Jorge Díez, SEAT’s Exterior Chief Designer, underscored a fact that “the new Leon offers plain and protected handling, as good as looks that seem only right. It is an superb and sporty vehicle”. “The volumes of a Leon are intensely elegant and a fluent lines uncover off a dynamism, such as a outline of a headlights and a back light clusters. The new Leon only oozes character”.


SEAT is an instance of internationalisation. The Spanish association exports 83% of a cars and is benefaction in 77 countries, a fact that enabled it to grow worldwide by 11.5% between Jan and Apr compared with a same duration final year. In Apr SEAT sole 30,058 vehicles, 20.5% some-more than in a same month in 2012.

In Germany, a company’s categorical market, SEAT sales have grown by 30.6% so distant this year, reaching a figure of 23,702 vehicles. In Spain a code has delivered 22,356 vehicles (+10.7%), with another 14,784 (+9.0%) in a UK. The association has also seen clever expansion outward Europe during a same period, with 7,822 vehicles (+137.6%) sole in Algeria, 2,126 (+111.1%) in Turkey and 1,217 (+310.5%) in Russia, where in 2012 SEAT reinforced a participation and instituted a new proviso together with a Volkswagen Group importer.

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