SEAT sales soar by 10.6% in 2013

Posted on 11. Jan, 2014 by in Volkswagen Canada

SEAT sales shot adult in 2013. The automobile code delivered 355,000 vehicles, 10.6% some-more than in 2012 (321,000), and a tip figure in 5 years.

SEAT Chairman Jürgen Stackmann underscored “the association is carrying sales momentum, quite in Europe, where SEAT is flourishing faster than a foe in a constrictive market”. Sales and Marketing Vice-President Dr. Andreas Offermann highlighted “the boost in marketplace share in a world’s categorical regions where a code is present”.

Reconquest of Europe
In a categorical area of Western Europe, SEAT’s 9.4% boost took it to a lectern of those brands with biggest growth, in annoy of a constrictive year for a zone as a whole. SEAT sole 273,200 vehicles, 23,500 some-more than in 2012.

In a principal marketplace Germany it delivered 76,600 vehicles, a 20.3% boost over a prior year. SEAT was a fastest-growing ubiquitous code in Germany, and has placed itself among a tip 10 offered brands. In Spain, SEAT returned to certain opening total and increasing sales by 6.0% (total: 58,900 cars), above marketplace average. In a United Kingdom, a third-largest market, in 2013 a Spanish code finished a fifth unbroken year of expansion (+17.0%) and with a tip sales total in a story of SEAT for this country, with smoothness of 45,700 units.

SEAT also sealed 2013 with record sales in other markets like Switzerland (total: 8,300 units; +5.2%) and Denmark (total: 6,300; +37.6%), among other European markets.

The pivotal to SEAT’s certain opening in Europe is a Leon, of that some-more than 102,000 units have been sole worldwide (+44.4%). The 5-door Leon – a chronicle marketed via a full year – is a best-selling SEAT indication in many countries (Germany, United Kingdom, France, Italy, and Turkey, among others). Dr. Andreas Offermann commented that “full accessibility of a Leon family should means expansion in 2014”.

Growth in North Africa, Middle East and Mexico
 SEAT also seized opportunities outward Europe; interjection to a 13.0% growth, it successfully marketed roughly one of each 5 vehicles it builds there (total: 64,600 units). So, for a initial time, SEAT has 3 non-European countries among a tip 10 – Mexico (5th), Algeria (6th) and Turkey (8th). In Algeria, where SEAT already quadrupled a sales in 2012, it continued to grow final year by 26.9% and resolved 2013 with 20,500 units sold. The large newness for 2013 was Turkey, where sales roughly doubled (90.4%) with a code selling 11.100 units. SEAT finished 2013 with a tip sales total in a story for both these countries. In Mexico SEAT grew for a third unbroken year (0.4%), sales totalling 21,200 units.

“In 2014, in annoy of a still-persisting problems in a mercantile environment, we intend to continue operative tough to make consistent progress. We have a illusory product operation that will continue to grow around a Leon family, a heart of a SEAT brand”, announced Chairman Jürgen Stackmann.

Deliveries to business in 2013
(by models, in units and % annual growth)
SEAT Mii (28,900; +43.2%)
SEAT Ibiza (154,100; -7.7%)
SEAT Toledo (19,000; launched in Nov 2012)
SEAT Leon (102,800; +44.4%)
SEAT Altea (23,700; -19.7%)
SEAT Alhambra (20,000; +4.0%)
SEAT Exeo (6,500; make dropped in Jul 2013)

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