Posted on 30. Mar, 2012 by in Nissan Canada


, Montreal




Earlier today, thousands of Infiniti and Cirque du Soleil enthusiasts enjoyed a first-ever, live, online streaming opening featuring a all-new Infiniti JX. Inspired by adventurous exercices and innovative engineering, Infiniti and Cirque du Soleil leveraged their singular partnership to emanate a first-of-its-kind, 11-minute opening now ocular around both brands’ YouTube and Facebook pages.

The performance, specifically choreographed by Cirque du Soleil’s Special Events team, featured a versatile Infiniti JX being hoisted into a atmosphere ‘performing’ with 9 Cirque du Soleil artists. The partnership reinforced Cirque du Soleil’s confidant creativity while assisting deliver a universe to a all-new Infiniti JX, already a challenger in a oppulance crossover market.

Immediately following a performance, an interactive video QA was hold with Mario D’Amico, Senior Vice President, Cirque du Soleil Corporate Marketing and Wendy Durward, Director, Infiniti Canada.

“I am really unapproachable that we were means to work so closely with Cirque du Soleil to emanate a truly Inspired Performance for a thousands of Social Media fans around a globe,” pronounced Wendy Durward, Director, Infiniti Canada. “There has already been an overwhelmingly certain response to a all-new Infiniti JX, and we am really respected to have been means to precedence a singular partnership with Cirque du Soleil to create, for a enthusiasts, something that, before today, seemed usually imaginary.

You might perspective a live recording of today’s opening by clicking Le Voyage Inspire by Infiniti JX. Moving forward, we might also stay tuned for additional information and video documenting a sparkling source of this performance, as good as captivating, high-resolution imagery via:

The 7-passenger, 2013 Infiniti JX, nearing now during Infiniti Retailers in a United States and Canada, is designed to plea a normal oppulance crossover marketplace with innovative facilities such as a World’s First Back-Up Collision Intervention system, a 2nd Row Seat that slides brazen with a child chair installed, so we can facilely entrance a third row, and Infiniti Personal Assistant charity 24/7 entrance to a live concierge. Learn some-more during

With a common joining to creativity and performance, Infiniti is an Official Sponsor and disdainful Automotive Partner of Cirque du Soleil.

The Creativity of Cirque du Soleil Special Events
Since 1984, Cirque du Soleil is famous for a live shows presented underneath large tops (tents) or in theatres. But while a heart of Cirque du Soleil’s categorical activity stays formulating live shows, a classification has extended a activities towards conceiving, conceptualizing and producing a far-reaching operation of singular practice and upscale events. Whether for vital general events like a Academy Awards or a 2012 Super Bowl Halftime opening with Madonna, to tellurian brands from Infiniti to Xerox, a Cirque du Soleil Special Events group is dedicated to conceptualizing and producing unique, artistic experiences.

About Cirque du Soleil
Cirque du Soleil is essentially a artistic calm provider for a far-reaching accumulation of singular projects. In further to shows, a company, that has a International Headquarters in Montreal, extends a artistic talent to other spheres of activity. While progressing difficult standards of artistic peculiarity and originality, Cirque du Soleil brings to innovative projects a same appetite and suggestion that impersonate any of a shows.

Cirque du Soleil is a Quebec-based classification providing high-quality artistic entertainment. Since a beginnings in 1984, some-more than 100 million spectators in over 300 cities on 6 continents have been anxious by Cirque du Soleil.

For some-more information about Cirque du Soleil, revisit
To find out some-more about a ONE DROP Foundation, revisit

About Infiniti
Infiniti offers a full-line of oppulance opening vehicles designed to enthuse during each turn, including a all-new 2013 Infiniti JX oppulance crossover that joins a G Sedan, G Coupe, M Sedan, EX, FX and QX. More information about Infiniti and a Total Ownership Experience® can be found during Infiniti continues to launch opposite a creation by a dedicated network of Infiniti Retailers that share a joining to well-developed liberality via a whole duration of ownership. Epitomizing a purest suggestion of Inspired Performance, Infiniti is a partner of stream World Champions Red Bull Racing in a FIA Formula One World Championship, and double World Champion Sebastian Vettel is a initial Infiniti Global Brand Ambassador.

Media Contacts

Tania Orméjuste
Senior Publicist, Cirque du Soleil
+1 514-723-7646 ext. 8335

Tom Tremayne
Infiniti Media Relations
+44 7590 265 120

Nathalie Greve
Manager, Infiniti Global Communications
+81 80 4342 7921

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