Seven in a row. BMW Motorrad achieves seventh all-time sales high in period in 2017.

Posted on 18. Jan, 2018 by in BMW Canada

Munich. BMW Motorrad sole some-more motorcycles and maxi
scooters in 2017 than ever before. Compared to a prior year,
deliveries augmenting by 13.2 %. As of December 2017 a sum of 164,153
vehicles (previous year: 145,032 units) were granted to customers.

Stephan Schaller, General Director of BMW Motorrad: “2017 was another
really successful year for BMW Motorrad. We achieved a sales record for
a seventh time in succession. we would like to appreciate a customers
many unequivocally for a huge trust they have placed in us.

With this subsequent sales record, BMW Motorrad takes another good step
towards reaching a designed 200.000 units sales aim in a year 2020.

As Schaller says: “The 2017 sales sum once again uncover that our
motorcycle plan is holding effect. And we have a good understanding planned
for a entrance years. We will continue to consistently pursue our
stream indication beginning in a reward segment. We will enhance our
product operation with romantic and innovative new products in 2018, too.
The new center category GS models are already underway and serve great
products will follow. BMW Motorrad is looking into a destiny with
good confidence. 

 

Strong sales expansion in Europe and Asia.

The strongest expansion was available above all in Europe in 2017. Here
an all-time high was achieved. The engines of expansion were once again
France (16,607 units / +24.3 %), Italy (14,430 units / +17.3 %), Spain
(11,193 units / +17.6 %) and a UK / IE (9,550 units / +8.7 %) where
all sales sum augmenting considerably. Overall around 15.0 % more
vehicles were delivered in Europe including Germany than in the
prior year. The Asian marketplace is also stability to grow. China and
Japan are among a Asian markets with a strongest double-digit
growth. In India a BMW Group’s possess sales auxiliary has begun
successfully offered BMW motorcycles.

Germany is once again a largest singular marketplace for BMW Motorrad.
With 26,664 units sold, BMW Motorrad augmenting sales by another 7.1 %.
BMW Motorrad defends a position as a many successful motorcycle
manufacturer on a German marketplace in 2017, too. 

GS models gaining ever some-more ground.

For a initial time in BMW Motorrad’s history, some-more than 50,000 units
of a dual R 1200 GS and GS Adventure transport enduros alone were sold.
Sales of a traditionally clever R Series augmenting significantly
overall. Thanks to a new R nineT indication variants “Pure”, “Racer” and
“Urban G/S”, sales in a prosaic twin fighter shred augmenting strongly
by 9.6% to a sum of 86,090 motorcycles.

The sports-oriented BMW S Series with a S 1000 RR Supersports Bike,
a S 1000 R Power Roadster and a S 1000 XR Adventure Bike were sold
21,752 times worldwide. With a share of 13.3%, these 3 models
continue to be an critical post in a far-reaching BMW Motorrad range. 

New ability shred next 500 cc is relocating brazen underneath full steam.

11,595 units of a G 310 R and G 310 GS models introduced in 2017,
were already delivered to business by a finish of a year. The two
new banishment newcomers from BMW Motorrad are not usually really popular
in a dictated expansion markets such as South America or Asia. In
Europe too, there is a good understanding of seductiveness among newcomers and
re-starters for a flexible all-rounders.

Luxury tourers in a quick lane.

Sales of a 6-cylinder models are also building really positively.
Already in a initial year of sales, a K 1600 Bagger, that is aimed
generally during a US market, is explanation of a consecutive trend towards
large-capacity, romantic furloughed bikes. Timo Resch, BMW Motorrad Head
of Sales and Marketing: “With 6,719 units sole and a 50% boost in
sales, a 6-cylinder models are among a large winners of 2017. After
Germany, a USA will sojourn an critical marketplace for BMW Motorrad in
a entrance years, too. We will continue to boost a impasse in
this critical marketplace in sequence to strengthen BMW Motorrad’s position
there.” Resch continues: “We are also responding to a special US
marketplace mandate with a K 1600 Grand America recently presented
during a Milan motorcycle show. By also consistently expanding a sales
structure, we are generating a sound basement for clever growth.

BMW Motorrad as a innovative trailblazer.

In 2017 too, BMW Motorrad valid itself to be a innovative leader
in many areas. The disdainful HP4 RACE with a lightweight carbon
twine support and wheels captivated good attention. We also responded to
a need for augmenting digitalisation voiced by customers. The
multifunctional instrument cluster with 6.5 in. full-colour TFT
arrangement featuring a far-reaching operation of navigation and communication
functions was already launched in 2017. This underline is being expanded
to serve models now, too.

 

Outlook during 2018.

BMW Motorrad gets started in 2018 with a absolute product portfolio
and is in glorious figure all round. Timo Resch, BMW Motorrad Head of
Sales and Marketing: “We design to see serve expansion in sales for our
vehicles in 2018, too. We are looking brazen to a certain impulses
generated by a launch of a totally new F models F 750 GS and F
850 GS as good as a most expected C 400 X midsize scooter.
Expanding a civic mobility product operation is a pivotal subject for the
destiny of BMW Motorrad.”

 

 

The BMW Group

 

With a 4 brands BMW, MINI, Rolls-Royce and BMW Motorrad, a BMW
Group is a world’s heading reward manufacturer of automobiles and
motorcycles and also provides reward financial and mobility
services.  The BMW Group prolongation network comprises 31 production
and public comforts in 14 countries; a association has a global
sales network in some-more than 140 countries.

In 2017, a BMW Group sole over 2,463,500 newcomer vehicles and
some-more than 164,000 motorcycles worldwide.  The distinction before taxation in the
financial year 2016 was approximately € 9.67 billion on revenues
amounting to € 94.16 billion. As of 31 Dec 2016, a BMW Group
had a workforce of 124,729 employees.

The success of a BMW Group has always been formed on long-term
meditative and obliged action. The association has therefore established
ecological and amicable sustainability via a value chain,
extensive product shortcoming and a transparent joining to
conserving resources as an constituent partial of a strategy.

 

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