Six decades of inspiration.

Posted on 15. Feb, 2019 by in BMW Canada

It is a conspicuous history, timelessly fascinating attract as good as
products with singular and groundbreaking comforts that characterize the
reward code MINI. Even today, 60 years after introducing a very
initial model, a British automobile manufacturer continues to lift a bar
in terms of pushing fun, distinguished settlement and individuality. Across
mixed generations a unequaled go-cart feeling and
space-optimizing interior continues to attract an ever-growing
fanbase. In this, a year of a landmark anniversary, MINI reflects
on 6 decades of impulse and presents 50 settlement pieces in the
evil character of a iconic brand.


Heritage meets zeitgeist – a textiles.

Inspired by MINI’s racing past, a MINI 60 Years Lifestyle
Collection offers a code new wardrobe operation for women, group and
children. The MINI Stripe T-Shirt features a iconic
colour of British Green for women and Black for men. The T-Shirts’
linear stripes, that are damaged adult by equivalent edges, are featured in
a trend colour Coral (introduced in a MINI Lifestyle Collection
2018-2020) as good as a colourful Lemon hue. With a stylised classic
Minis featured on a MINI Car Print T-Shirts and a
accolade spray design on a MINI Vintage Logo T-Shirt
(also accessible for kids), a Collection offers authentic
black of pushing fun – be it on a highway or competition track.


Accessories – from ideally cold to positively covetable.

The MINI Colour Block Ice Tea Jug and the
MINI Colour Block Ice Tea Mugs offer cool
refreshments during a moist summer season. The Jug as good as the
Mugs are accessible in 3 colours: Black, Coral and Green. The
MINI Beach Tennis Set, featuring splendid coral
balls, offers beachgoers of all ages fun in a sun. Passion across
a generations: that’s what MINI and football have in common and that
is a feeling a MINI Football drives home in style.


60 years on a highway – a luggage.

The duffle bag in itself represents an extensive classic, even some-more so
in form of a MINI Striped Duffle Bag. The
resisting pattern, that also creates an coming on the
MINI Striped Shopper and a smart MINI
Striped Belt Bag
, highlights a bag’s retro appeal.
Trolleys and other accessories ideally turn off a transport pieces
in a new Collection.


60 years of play – a kids’ products.

Optimising space has prolonged been one of a many striking
characteristics of a MINI brand. The MINI Striped
Toybox
provides a children’s room with plenty storage space
for a tiny ones’ favourite games. In addition, a loyal fondle legend
gets a
MINI 60 Years treatment: a MINI Striped
Yo-Yo
. As with a Toy Box and many other accessories of the
line, it comforts a recognizable stripes, in this case
concentrically merging into a circle. One of a Collection’s
undisputed highlights is a MINI Bulldog 2.0. The
cuddly dog is a reliable messenger on large and tiny adventures. The
MINI Striped Baby Gift Set, including five
away patterned pairs of hosiery and a striped hat, creates for a
really special present for new parents.

BMW Group Corporate Communications

Sarah Bauer, Communications MINI Lifestyle
Collection

Telephone: +49-89-382-94180; E-Mail: sarah.bauer@mini.com

Andreas Lampka, Head of Communications MINI
Telephone:
+49-89-382-23662; E-Mail: andreas.lampka@mini.com

 

The BMW Group

With a 4 brands BMW, MINI, Rolls-Royce and BMW
Motorrad, a BMW Group is a world’s heading reward manufacturer of
automobiles and motorcycles and also provides reward financial and
mobility services. The BMW Group prolongation network comprises 30
prolongation and public comforts in 14 countries; a association has a
tellurian sales network in some-more than 140 countries.

In 2018, a BMW Group sole over 2,490,000 newcomer vehicles
and some-more than 165,000 motorcycles worldwide. The distinction before taxation in
a financial year 2017 was € 10.655 billion on revenues amounting to
€ 98.678 billion. As of 31 Dec 2017, a BMW Group had a
workforce of 129,932 employees.

The success of a BMW Group has always been formed on long-term
meditative and obliged action. The association has therefore established
ecological and amicable sustainability via a value chain,
extensive product shortcoming and a transparent joining to
conserving resources as an constituent partial of a strategy.


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