ŠKODA continues expansion trail in 2012

Posted on 20. Mar, 2013 by in Volkswagen Canada

With 939,200 vehicles delivered, ŠKODA AUTO again achieved a new sales record in 2012. In comparison to a prior year, a deliveries worldwide increasing by 6.8 percent (2011: 879,200). The ŠKODA sales income concurrently increasing by 1.7 percent to a new record of 10.4 billion Euro. With 712 million Euro, a doing distinction was fast during a high level. Simultaneously, a investment by a association increasing by approximately 46 percent to 832 million Euro (2011: 568 million Euro). With 8 new or revised models, a year 2013 reflects a indication descent of a Czech automobile manufacturer.

“In 2012, we hence continued a ŠKODA expansion strategy,” pronounced a ŠKODA Chairman of a Board of Management, Prof. Dr. h.c. Winfried Vahland during a annual press discussion in Mladá Boleslav. “We have achieved a new record for a sales and turnover, stretched a indication operation and serve strengthened a position in a ubiquitous automobile markets. We have invested in new models and capacities, as good as confirmed a mostly fast doing distinction during a high turn in a formidable mercantile environment. Many interjection to a finish ŠKODA group for another good ŠKODA year,” settled Vahland.

For 2013 ŠKODA will relentlessly continue a ongoing indication offensive. In this year, a Czech association is rising 8 new or revised models onto a market. “Overall, 2013 will not be easy for a automotive industry. However, with a stream indication operation and a new vehicles, as good as a extended ubiquitous involvement, we have a good starting indicate to strengthen a position globally,” pronounced a ŠKODA boss.

2012: Eighth sales record in a quarrel – expansion on a ubiquitous markets

In 2012, ŠKODA achieved a eighth sales record in a row: The deliveries increasing by 6.8 percent, during 939,200 vehicles (2011: 879,200). By a finish of a year, a tellurian marketplace share reached 1.4 percent.

ŠKODA achieved in Western Europe significantly improved than a altogether market: More than 358,400 vehicles were delivered (2011: 361,800). The Western European marketplace share of a code increasing to 3 percent, after 2.8 percent a prior year. In Eastern Europe, a manufacturer gained by some-more than a entertain (plus 26.4 percent) and 137,100 vehicles were delivered (2011: 108,400). The ŠKODA share of a marketplace grew from 3.6 to 4.2 percent. ŠKODA was also serve successful in Central Europe: More than 124,000 deliveries to customers, a and of 0.7 percent (2011: 123,200). The marketplace share increasing from 18.4 to scarcely 18.9 percent. In a home marketplace Czech Republic, Poland and Slovakia, ŠKODA was a transparent series one of all manufacturers. In a Czech Republic, each third new automobile sole was a automobile with a swift arrow.

ŠKODA could again boost sales in a critical ubiquitous expansion markets. In Russia, a deliveries increasing by 33.7 percent to a new record sales of 99,100 units (2011: 74,100). Thereby, a Czechs increasing their sales threefold compared to a altogether Russian market. ŠKODA also continued a expansion in China in 2012. With 235,700 units, a deliveries were a and of 7.1 percent compared to a prior year, with 220,100 units. Thus, China was again a strongest sole marketplace for a automobile manufacturer. In India, ŠKODA achieved a sales and of 14.2 percent, adult to 34,300 vehicles (2011: 30,000).

Product portfolio successfully stretched

“Our expansion in 2012 is a outcome of a unchanging strategy, a extensive group performance, fit dealers and glorious products,” pronounced Vahland. “We build unsentimental cars that are appealing and yield an considerable price-performance ratio. They are tangible by spacious, undying superb design, best quality, crafty sum and complicated technology. The ŠKODA indication operation is appealing now as never before”.

The many sole indication of a Czech manufacturer in 2012 was again a ŠKODA Octavia. With some-more than 409,600 units, or and 5.8 percent, for a initial time some-more than 400,000 ŠKODA Octavia cars were delivered globally (2011: 387,200). “This expansion indicates anew: The Octavia is a heart of a brand,” pronounced Vahland. Since a commencement of 2013, a new ŠKODA Octavia is on a market. In May, a new ŠKODA Octavia Combi, an estate car, will be introduced.

In second place of a ŠKODA sales ranking for 2012 was once again a ŠKODA Fabia, with 240,500 units (2011: 266,800). The ŠKODA Superb again achieved a 6 figure series for deliveries: 109,100 units of a flagship were sole worldwide (2011: 116,800). With some-more than 43,000 units, business in China bought some-more than a third of all Superbs globally.

The ŠKODA Yeti managed to grasp a clever expansion rate in 2012. The sales worldwide increasing significantly by 24.3 percent, to 87,400 units (2011: 70,300). In particular, a compress SUV was in good direct in Eastern Europe, with a and of 98.5 percent. With scarcely 17,000 units, ŠKODA even sole some-more than double a series of Yeti SUVs in Russia than in 2011.

The ŠKODA Roomster also done good swell in 2012. It accessible a and of 5.4 percent, adult to 38,000 deliveries (2011: 36,000).

In a initial scarcely full year of sale, a compress automobile ŠKODA Citigo assured approximately 30,000 customers. Above all, a automobile perplexed by a high turn of reserve and glorious environmental values. Since a finish of 2012, a smallest ŠKODA is also accessible fuelled by healthy gas. The Citigo CNG Green tec has a CO2 glimmer value of usually 79 g/km.

The compress limousine ŠKODA Rapid, newly introduced in a autumn of 2012, achieved deliveries of 24,700 in a past year, including a localized chronicle offering in India given a finish of 2011. The Rapid completes a ŠKODA product portfolio between a Fabia and a new Octavia. In 2012, a automobile won countless inhabitant and ubiquitous awards and, in a Euro NCAP test, performed a best class of 5 stars for a high turn of safety.

ŠKODA financial total 2012

The ŠKODA financial conditions indicated a plain bottom in a business year 2012: The sales revenue increasing by 1.7 percent to a new record value of 10.4 billion Euro and, thus, also exceeded a 10 billion symbol for a second time after 2011, with 10.3 billion Euro. Simultaneously, with 712 million Euro, a operating profit remained scarcely fast during a high turn (2011: 743 million Euro). The doing lapse on sales reached 6.8 percent (2011: 7.2 percent). “Despite a formidable mercantile environment, ŠKODA has increasing a investments compulsory in models and capacities and again achieved an doing distinction over a symbol of 700 million Euro,” pronounced ŠKODA Chief Financial Officer Winfried Krause. At a same time, a investment by a association increasing by approximately 46 percent to 832 million Euro (2011: 568 million Euro). “Thus, we have prepared a belligerent for a destiny growth,” settled Krause. The distinction before taxation was 713 million Euro (previous year 783 million Euro), a distinction after taxation amounted to 611 million Euro (2011: 652 million Euro).

2013 reflects a indication offensive

The year 2013 entirely reflects a indication descent for ŠKODA: Thereby, a initial half of a year will be characterized by a mutation of prolongation and a ramp-up proviso in prolongation compared with a change in models. In a initial dual months, ŠKODA delivered 136,600 vehicles to business worldwide (the same duration for a prior year: 147,500; -7.4 percent). Also a stability debility in some markets in Europe had a dampening outcome on a sales.

“The year 2013 will be challenging,” pronounced Prof. Vahland. “With a immature indication operation and a launch of a bestseller Octavia and also with a extended ubiquitous involvement, we are good equipped. Our indication descent comes during a right time,” settled a Chief Executive Officer. In general, Vahland essentially anticipates a “good year for ŠKODA”.

In 2013, a Czech automobile manufacturer will deliver 8 new or revised models to a market: The initial prominence was during a commencement of a year with a display of a new ŠKODA Octavia as a limousine and estate automobile during a ubiquitous Geneva Motor Show. In a entrance months, a Octavia Combi 4×4, Octavia RS and healthy gas driven Octavia CNG versions will follow. Production start-up of a ŠKODA Octavia will primarily be in-house in a Czech Republic, in Mladá Boleslav. The new Octavia will start in Russia in a center of this year, and during a latest in open of 2014, a new Octavia will also be built in China.

Since a commencement of March, a ŠKODA Rapid is also constructed in a Ukraine, for a marketplace there. The compress limousine of a Czech manufacturer will also be introduced to China in 2013. In 2014, a Rapid will afterwards be introduced to a Russian market.

By 2015, a finish ŠKODA product portfolio will be renewed. With a new models, ŠKODA also hence continues a internationalization strategy. Thereby, a manufacturer focuses on a markets in Asia and Eastern Europe, though also a core European markets. “We continue to accumulate movement in all regions – during home and globally,” pronounced Vahland. The marketplace share in Western Europe should, for example, boost in a middle tenure from 3 to 4 percent, in Europe overall, from roughly 4 to some-more than 5 percent.

GreenFuture – Strategy for some-more sustainability

Within a expansion strategy, ŠKODA also wants to essay for some-more sustainability. The automobile manufacturer packages all measures underneath a powerful of a plan ‚GreenFuture‘. The design is to serve revoke a expenditure and CO2 emissions of a ŠKODA models and, for sustainability, to trim a doing of resources some-more than during present. As a focal point, by 2018 ŠKODA will rise their possess prolongation to be some-more environmental-friendly by approximately 25 percent. “Green Future” is an constituent partial of a ŠKODA expansion plan 2018 and a environmental plan of a Volkswagen concern. “We deposit in a immature future,” settled Vahland.

ŠKODA AUTO Group in figures:


* ŠKODA code globally
** Includes ŠKODA AUTO Group production, though prolongation in China, in Bratislava/Slovakia and in Pune/India, though including other brands of a VW Group, such as SEAT, Audi and VW
 *** Number of employees though proxy personnel, including apprentices

Tags: ,

Comments are closed.