ŠKODA strengthens joining to cycling: New central partner of a Green Jersey in a Tour de France and Vuelta

Posted on 24. Mar, 2015 by in Volkswagen Canada

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• Jersey partnership underneath ŠKODA’s sponsorship of both Races
• Green Jersey: Award for best sprinter
• Solidarity: ŠKODA central partner to Tour de France given 2004
• Tradition: ŠKODA’s success story began with bicycle construction in 1895

ŠKODA is now a new central partner of a immature jersey for a best competitor in both a Tour de France and Tour of Spain (La Vuelta).ŠKODA is now a new central partner of a immature jersey for a best competitor in both a Tour de France and Tour of Spain (La Vuelta). Previously, ŠKODA had sponsored a White Jersey for best immature supplement in a Tour de France, and ŠKODA had not sponsored any jerseys in a Vuelta. By sponsoring a Green Jerseys in both cycling races, a Czech carmaker strengthens their clever joining to general cycling.

​Since 2004 ŠKODA has been an central partner, a central car partner and central unite of a White Jersey in a mythological Tour de France. This jersey sponsorship is now changing from white to green. ŠKODA has been sponsoring a Tour of Spain (La Vuelta) given 2011, though so distant though a jersey partnership.

“ŠKODA is a clever and arguable partner in general cycling competitions,” says Werner Eichhorn, ŠKODA Director of Sales and Marketing. “By sponsoring a Green Jersey in a Tour de France and Vuelta, we are creation a joining even some-more visible, though a complete foe for a sprinting pretension is only one of a good highlights of this race.”

Cycling is a cornerstone of ŠKODA’s sponsorship strategy. In further to a Tour de France and a Vuelta, a association sponsors 8 other general cycling races underneath A.S.O. agreements. ŠKODA is also committed to ancillary cycling during a grassroots level, sponsoring among others a Czech eventuality ‘Bike for Life’, ‘Ride London’ and a ‘Velothon’ in Berlin.

Beyond sponsorship, a code has, for many years, shown their joining to cycling by their endless operation of ŠKODA bicycles and far-reaching preference of ŠKODA accessories.

The company’s tighten tie to cycling has chronological roots. The origins of a association distortion in a prolongation of bicycles by company’s first fathers Laurin and Klement in 1895.

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