Soundbites: Ford F-150 Motor Trend’s 2012 Truck of a Year

Posted on 12. Dec, 2011 by in Ford Canada

The 2012 Ford F-150, that determined a new customary for full-size pickups with best-in-class performance, fuel potency and capability, currently was named Motor Trend’s 2012 Truck of a Year. Doug Scott, lorry organisation selling manager says this creates 35 years, by a finish of a month, as a best-selling lorry in America; Car, Truck or SUV.

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Cut #1:
“This is only another approval of a good powertrains in sold that we brought in for 2011, generally a EcoBoost.” :07 sec.
This is a fourth time a F-150 has won a award, a many awards for any lorry given Motor Trend began presenting a Truck of a Year endowment in 1989. The Ford pickup perceived a magazine’s prestigious endowment for prior groundbreaking new models in 1997, 2004 and 2009. Scott says their success is a thoughtfulness on a company’s enterprise to always listen to a customer.
Cut #2:
“We continue to concentration on a business wants and needs and looking to ascent a diversion either it’s capability, either it’s fuel efficiency, productivity, quality, safety, we name it and as prolonged as we keep doing that you’re going to have a kind of success that we have.” :14 sec.
Scott says a biggest thing with lorry owners today, is some-more productivity…
Cut #3:
“I wish a lorry that can do more, and do it for less. So if we can lift more, if we can draw more, if we have a some-more fuel fit truck, all those things minister to productivity, and that’s been a pivotal either were articulate about F-150 or SuperDuty is how can we urge that productivity.” :15 sec.
With some-more than a half-million sales by Nov and a lead of roughly 150,000 sales contra a nearest competitor, a Ford F-Series is on lane this year to extend a strain of lorry care to 35 true years.
Cut #4:
“F-Series is adult about ten-percent, so distant in 2011, we’re already north of 500-thousand units, in fact we’re about 516-thousand F-series so distant this year, with a good Dec we design to be adult around 575-thousand F-series pickups for a full year.” :15 sec.
Scott says a EcoBoost engine is what helped hint a F-150 array success to win a Motor Trend 2012 Truck of a year.
Cut #5:
“We’re going to sell over 100-thousand EcoBoost versed F-150’s in reduction than a full-year on a marketplace and it’s right now amounting to over 40-percent of a sell sales mix, so that’s a fantastic initial year in a marketplace for a new EcoBoost and again approval from a patron that it’s a solution, a engine is providing, performance, capability and good fuel economy.” :24 sec.

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