Speech to a 125th Annual General Meeting of AUDI AG

Posted on 23. May, 2014 by in Audi Canada

Ladies and Gentlemen,

welcome to a 125th Annual General Meeting of AUDI AG. On interest of a whole Board of Management, we would like to acquire we many politely here in Ingolstadt today. Together with you, we will sum adult a financial year 2013, that was really severe for us, though altogether really successful.

Headwinds were really clever in Europe. The competitors pounded us fiercely. And on tip of that, we done an additional effort: We had estimable allege outlay final year – that we courtesy as essential for a long-term success.

Today, we will also benefaction to we an opinion of what a financial statements could demeanour like in 2014: And of how we will keep a association on a successful trail once again this year. In serve to a financial performance, we will news on a huge stairs of globalization, on a second indication initiative, and on a company’s ongoing volume growth.

Let’s start with a pivotal sum for 2013: With a deliveries of Audi automobiles, we significantly surpassed a symbol of 1.5 million units! So a aim we had set ourselves for 2015 was already reached final year! This shows that Audi is some-more renouned now than ever before. In usually 4 years, we have gained some-more than 600,000 customers.

Let’s have a demeanour during a tip markets: The categorical enlargement drivers are a abroad markets.

In China alone, we delivered scarcely 492,000 cars to customers, over a fifth some-more than in a prior year. Our lead in China was bigger than ever before in 2013! We gained vital procedure from a internal production, that we are expanding step by step with new models. In China, we are a reward code with a broadest operation of models from internal production: We furnish a Audi A6 L, A4 L, Q5*, Q3* and A3 Sportback* in China.

The Four Rings are creation good swell also in North America. The Audi village there grew during a double-digit rate once again in 2013. This means that for a initial time, we upheld a symbol of 150,000 units in a USA – and exceeded a record array of a prior year!

In Europe, we too felt a formidable mercantile conditions in 2013. The good news is that Audi was a usually one of a 3 vast reward manufacturers that successfully defied a predicament – we grew in that time by 5 percent, utterly discordant to a marketplace trend. In 2013, Audi delivered a sum of 732,000 automobiles in Europe. That means that Europe is once again Audi’s strongest sales region. At a same time, Audi is a bestselling reward code in Europe.

We put 15 new models and derivatives on a highway in 2013. Above all, we serve stretched a A3 indication series*. It’s already a marketplace personality in Europe – and a Sedan and a Cabriolet will give us additional impetus.

In a oppulance class, we have set a new “highlight” with a A8*. It is a initial vehicle with innovative matrix-LED headlights. This record is now singular in a automotive industry. We will strengthen a oppulance category with a new chronicle of a A8.

The Q devise has been an forlorn success for Audi. Worldwide, we have delivered some-more than 1.7 million Q models given we entered a SUV business in 2006. And we will continue this success story. Last autumn, we announced a new serve to a Q family: As of 2016, we will spin off a SUV charity during a bottom finish with a Audi Q1. We will evenly tighten a gaps in a SUV portfolio and so implement serve a marketplace opportunities in this segment.

We have underscored a standing as a sportiest reward code with 4 new RS models.

On a theme of sport: 2013 was one of a many successful years in a motorsport history. The motorsport deteriorate has usually begun. In a DTM, we started successfully during a Hockenheimring. And we scored points also in Oschersleben.

In a WEC, we have clever competitors in Porsche and Toyota. The new regulations are an additional plea – that a group is rebellious ambitiously. On Jun 14, it’s all about Le Mans. Our design is clear: We are participating in sequence to win again!

Let us stay with a Audi Group: Our Italian subsidiaries were also really successful in 2013. Lamborghini set a new record for a third uninterrupted year with 2,121 super sports cars delivered to customers. And Ducati surpassed a record of a prior year with some-more than 44,200 motorcycles sold, notwithstanding all a problems inspiring a motorcycle market.

In total, a Audi Group generated record income of 49.9 billion euros in 2013. And we achieved handling distinction of some-more than 5 billion euros, notwithstanding severe mercantile conditions in some of a pivotal markets. At a same time, we invested 3.6 billion euros final year – 10 percent some-more than in 2012 – so laying a foundations for a ongoing success.

The concentration of investment in 2013 was on enlargement and so on new prolongation sites. Just over a year ago, we had 10 vehicle plants in 9 countries. Today, with a full vehicle plant in Győr, Hungary, and a plant in Foshan, Southern China, we have twelve plants in 10 countries. This year, we will for a initial time furnish some-more cars abroad than here in Germany.

Recent stairs we have taken will strengthen this prolongation network. We will embark CKD prolongation in Brazil in 2015. And we have motionless on a full Audi plant for North America: As of 2016, we will furnish a Audi Q5* in Mexico. The preference in preference of this continent is obvious: As we wish to get some-more determined in a US market, we need some-more models, shorter smoothness times and some-more flexibility. This localization will make us some-more eccentric of-currency fluctuations –  this fact in itself will move some gain intensity –, and we will also distinction from several free-trade areas. We will afterwards trade to a United States, Latin America, Japan and Europe but any import duty!

Our construction work in Mexico is creation good progress. At a same time, we are pulling brazen with a required worker training. At present, we are carrying out training in team-work with a VW Institute in Puebla. In September, we will open a Audi Training Center in San José Chiapa. Another design is to brand a best partners for a creation projects and to rise clever retailer structures. “Globalization by localization” is a motto. A suppliers’ park tighten to a plant is an critical operative basement for a internal partners. Groundbreaking took place a week ago. We have betrothed to focus twin thirds of a components in Mexico by a time that we start prolongation of a Q5*. Our aim in a middle tenure is indeed 90 percent, so that we can implement all a accessible potential. Contracts have already been sealed for 3 buliding of a value added.

A good 7,000 kilometers serve to a southeast is Curitiba in Brazil. Last year, we motionless to furnish a Audi A3 Sedan* there as of 2015. The Q3* will follow a bit later. According to a latest attention studies, approach for reward automobiles in Brazil will double by 2020. We wish to make good use of this marketplace intensity for Audi.

Now let’s spin to a people during a Audi Group. In 2013, we recruited approximately 6,400 new employees. Ingolstadt and Neckarsulm comment for a largest number, with some-more than 3,000 new employees including about 750 immature people who started an tutelage or twin march of investigate with us. A sum of 73,751 people worked for us during a finish of a year 2013.

This is a group that achieved a successful formula for final year. This group deserves a interjection and approval for a good opening in 2013. For their superb work, a employees of AUDI AG paid according to wage-tariff agreements this year once again perceived a profit-sharing reward during an normal of 6,900 euros.

Ladies and gentlemen,

before we palm we over to Mr. Strotbek, usually a few difference about a rate of investment during Audi. We are now changeable adult a rigging in this respect. The lion’s share of a new investment module will upsurge into a second theatre of a vital indication initiative.

We already started a initial theatre during a commencement of a decade: a Audi A4 family* with a Sedan*, Avant* and allroad*, as good as a A5 Coupe*, Sportback* and Cabriolet*. We rolled out a Audi Q5 worldwide – a genuine boost for a SUV segment! The Audi Q3 – until now a entry-level indication in a SUV segment, and a A1*, that shows that reward is not a matter of size.

Now we are commencing a second stage. The new era of a modular longitudinal pattern plays a pivotal purpose here. It is a basement of a segments B to D and will be practical via a Volkswagen Group – and that means in 23 models.

Another new growth is that we are now regulating a modular longitudinal pattern also for incomparable SUV models. The new Audi Q7* is a beginning. And we will serve enhance a Q family.

In 3 years, each third Audi worldwide will be a Q model!

The uniform simple design of a modular longitudinal pattern gives us limit coherence – also with courtesy to a expostulate technologies: The modular longitudinal pattern is designed for required as good as choice expostulate systems. So we will evenly request a e-tron record in a mid-sized and vast models. Furthermore, this modular growth devise will also concede us to furnish e-tron models on existent public lines. These 3 examples uncover that a modular height is fit for a destiny – in each respect.

At a same time, we are reinforcing a explain to care in innovative fields such as lightweight construction, lighting record and connectivity. Take connectivity as an example. In this field, we are sourroundings a standards for a industry! An Audi is a fastest mobile device on a market. Connectivity with a environment, infrastructure and other automobiles are always theme to a pure imperatives of trade reserve and softened trade upsurge on a roads.

The subsequent step is piloted driving. On a approach to reaching an general authorised horizon for it, good swell was done during a United Nations final week. Very shortly in a entrance years, we devise to have a complement in array prolongation for speeds adult to 60 kilometers per hour. It will be formed on motorist assistance systems that we already offer for a cars. We will mix all of these functions in a control unit, a supposed zFAS board. ZFAS is a German shortening for “central motorist assistance control unit”. The wiring that filled a whole case a year ago will shortly have a distance of a inscription computer!

Ladies and gentlemen,

these are usually some of a highlights of a creation roadmap – a news for “Vorsprung durch Technik”. The discipline for all a projects are set by a mandate in terms of potency and sustainability. That can be seen from a joining to a Volkswagen Group’s aim of 95 grams of CO2 per kilometer by 2020.

We will grasp 20 percent of a stream CO2 aim mezzanine by serve optimization: of weight, hurl insurgency and breeze resistance. We will grasp another 30 percent with choice expostulate systems such as plug-in hybrid, healthy gas and fuel cells as good as full electric drive. And we will revoke many of a remaining CO2 emissions with a required high-performance explosion engines. In doing so, we will build on a many years of knowledge as a colonize of engines with turbocharging and approach fuel injection, and we will continue to deposit in a rarely fit engines. One example: At a Vienna Motor Symposium twin weeks ago, we presented a new era of a V6 TDI engines on a arise of a jubilee, “25 years of a TDI”. With these engines, we have serve extended both opening and refinement. The new engine era facilities energy outlay of adult to 272 horsepower. At a same time, we have reduced a CO2 emissions of a new V6 TDI by adult to 16 grams per kilometer.

Ladies and gentlemen,

as a globally active company, we are really good wakeful of a responsibility: for a employees, for a shred in that we work and live, and for a sourroundings and society. At Audi, we are operative on a destiny – with innovations and with a values. Sustainability is resolutely anchored as one of a principles, and is a yardstick for a entrepreneurial activity. We follow this element with a products and processes along a whole value chain. For that reason, this year, we have turn a initial reward vehicle manufacturer to have a corporate CO footprint certified. With a CO2 footprint, we are creation a company-wide greenhouse-gas emissions transparent. This will capacitate us to investigate CO2 emissions even some-more accurately and to revoke them further. We published sum of a activities and targets of a Audi Group in a Corporate Responsibility Report in 2012. Measures and pivotal sum for 2013 are accessible to we now in an updated report.

Fuel expenditure sum of a models named above

Audi A1:
Combined fuel expenditure in l/100 km: 7.3 – 3.8
Combined CO2 emissions in g/km: 168 – 99

Audi A3:
Combined fuel expenditure in l/100 km: 7.1 – 3.2
Combined CO2 emissions in g/km: 165 – 85

Audi A3 Sportback:
Combined fuel expenditure in l/100 km: 7 – 3.3
Combined CO2 emissions in g/km: 162 – 88

Audi A3 Sedan:
Combined fuel expenditure in l/100 km: 7 – 3.3
Combined CO2 emissions in g/km: 162 – 88

Audi A4:
Combined fuel expenditure in l/100 km: 10.7 – 4
Combined CO2 emissions in g/km: 249 – 104

Audi A4 Sedan:
Combined fuel expenditure in l/100 km: 9.4 – 4
Combined CO2 emissions in g/km: 178 – 104

Audi A4 Avant:
Combined fuel expenditure in l/100 km: 10.7 – 4.2
Combined CO2 emissions in g/km: 249 – 109

Audi A4 allroad quattro:
Combined fuel expenditure in l/100 km: 7.1 – 5.6
Combined CO2 emissions in g/km: 164 – 145

Audi A5 Sportback:
Combined fuel expenditure in l/100 km: 7.7 – 4.2
Combined CO2 emissions in g/km: 179 – 109

Audi A5 Coupé:
Combined fuel expenditure in l/100 km: 10.5 – 4.2
Combined CO2 emissions in g/km: 246 – 109

Audi A5 Cabriolet:
Combined fuel expenditure in l/100 km: 10.7 – 4.7
Combined CO2 emissions in g/km: 249 – 123

Audi A8:
Combined fuel expenditure in l/100 km: 11.3 – 5.9
Combined CO2 emissions in g/km: 264 – 144

Audi Q3:
Combined fuel expenditure in l/100 km: 8.8 – 5.2
Combined CO2 emissions in g/km: 206 – 137

Audi Q5:
Combined fuel expenditure in l/100 km: 8.5 – 4.9
Combined CO2 emissions in g/km: 199 – 129

Audi Q7:
Combined fuel expenditure in l/100 km: 10.7 – 7.2
Combined CO2 emissions in g/km: 249 – 189

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